--- title: "About Luminik: event pipeline platform for B2B teams" description: "Luminik helps B2B marketing teams source, capture, and attribute pipeline from third-party events, with founder-led product work by Prasad Subrahmanya." canonical: https://www.luminik.io/about/ source: html generated_at: 2026-05-25T22:11:33.832Z --- About Luminik # Event pipeline breaks across list, booth, and CRM handoffs. Luminik exists because B2B teams need the pre-event list, booth context, follow-up, and CRM attribution to add up to one defensible number. [ Book a 20-min walkthrough ](/demo/) ## Why we built Luminik > We spent $100k+ on that event in Q1, and I still have no idea what it moved. That's the scary part. VP GTM Series C FinTech (one of our earliest calls) After talking to field marketers, RevOps leads, and sales reps at Series A-C B2B companies, I kept hearing the same four things: - The attendee list shows up three days before the show - Reps walk the floor cold, with no target list and no talking points - Follow-ups go out on day 11, two weeks after everyone's moved on - Nobody can prove what the six-figure booth actually produced This is where the sponsor-side event motion usually breaks. Luminik exists to change that. ## What makes us different ### We start building your list 6 weeks before the floor opens. The attendee CSV often arrives three days before the show. We source from event platforms, exhibitor directories, and speaker lists weeks out. Your reps walk in with a ranked ICP list, not a printout. ### Attribution lands in your CRM, not a vendor dashboard. Every meeting, capture, and sourced opportunity writes back to the CRM within 48 hours of floor close. The number your CMO reads in the QBR is the number the CRM reports. No screenshots, no PDFs. ### One pipeline for all five stages. Source, enrich, sequence, capture, attribute. No CSV exports between tools. No handoff loss. Your team keeps working in the CRM and sequencer they already use every morning. ## Who's behind it ![Prasad Subrahmanya, Founder and CEO of Luminik](/founders/prasad.jpg) Prasad Subrahmanya Founder & CEO, Luminik 12+ years building enterprise software; previously Venture CTO at Bain & Company and co-founder/CTO at Mainteny. Before Luminik became software, I ran this workflow with customers across 50+ B2B events. That meant the unglamorous work: finding the right accounts in attendee data, fixing messy lists, setting up outbound, writing event-specific campaigns, filling dinners and side events, building the post-event report, and explaining why the CRM did or did not support the event spend. The failure pattern was consistent: attendee lists lived apart from outreach, booth context lived apart from CRM, and attribution got rebuilt in spreadsheets after the buying window had moved on. The $50K+ event intelligence tools stopped at "who's attending." The scan apps stopped at the badge. The closed event suites reported attribution inside their own dashboard. Three tools, three handoffs, three places the pipeline leaked. Luminik is that field work in product form: source, enrich, sequence, capture, attribute, across the CRM, sequencer, and enrichment vendors customers already use. The goal is simple: make third-party events a pipeline channel the business can inspect in the CRM, not a story rebuilt after the fact. [LinkedIn](https://linkedin.com/in/prasadus) [prasad@luminik.io](mailto:prasad@luminik.io) ## Guided by leaders in marketing, RevOps, and data Pranshu Tewari CMO, Coveo Ashley Naumann Head of RevOps, Roboflow Meenal Iyer VP of Data, SurveyMonkey Lakshmi Subramanian Sr. Director of Data, Mitratech Eugene Katz Former VP of CS, AuditBoard Ben Mohlie CEO, Hyperscale LLC ## How we work Four things that show up in how we build and how we support. We own the outcome Your pipeline numbers are our numbers. If the floor produces 6 meetings when we promised 10, that's on us, not on the event. Specific over vague 1,840 ICP matches from 43,000 attendees. Not 'strong coverage.' We run on real numbers. We build what breaks in the field Reps get flaky conference Wi-Fi. CFOs need Salesforce, not a vendor screenshot. The roadmap starts there. No features for the sake of features If a rep or a marketing leader won't use it on their next event, it doesn't ship. Explore Luminik ## See the platform in context [ How the event pipeline runs Five stages: source, enrich, sequence, capture, attribute. ](/product/)[ Case studies Real pipeline numbers from mid-market B2B event teams. ](/case-studies/)[ Pricing Three tiers from $299/month. Mobile app included. ](/pricing/)[ Event ROI playbooks Field reports and benchmarks on the Luminik blog. ](/blog/) ## Want to see how we'd approach your next event? 20 minutes on a real event from your calendar. We'll walk the pre-event sourcing, on-floor capture, and CRM attribution writeback for that specific show. [ Book a 20-min walkthrough ](/demo/)