--- title: "Captello vs Luminik: lead capture pricing and pipeline" description: "Captello vs Luminik: Captello serves enterprise event programs and has no price list. Luminik publishes plans from $299 a month, with pipeline in your CRM." canonical: https://www.luminik.io/compare/captello/ source: html generated_at: 2026-10-23T06:55:33.998Z --- 1. [Home](/) 2. [Compare](/compare/) 3. Captello Captello alternative # Captello vs Luminik: event pipeline for B2B teams, from $299 a month Captello covers capture, meetings, activations and event operations for enterprise programs. Luminik publishes its plans and writes event pipeline to Salesforce or HubSpot within 48 hours from event end. [![Prasad Subrahmanya](/founders/prasad-192.webp)Book a 20-min walkthrough](/demo/)[See the comparison](#side-by-side) The difference ## A published plan, and Opportunity pipeline 48 hours after the event Each card shows what Luminik does. The note under the line shows Captello's approach to the same job. ### A published price on all 3 plans Starter is $299, Growth $799 and Scale from $1,999 a month, each with unlimited users. Starter runs month to month, so you can price the year before a sales call. Captello No price list on its site. Its comparison pages cite a one-event Premium Lead Capture license from $500. ### Pipeline on the Opportunity within 48 hours of event close Sourced and influenced pipeline is written to the Salesforce Opportunity or HubSpot Deal within 48 hours from event end, where your CRM reports already read it. Captello Revelation analytics attributes pipeline and forecasted revenue to leads and meetings on a 90-day window. ### Enrichment billed by the vendor you already pay Luminik enriches through your Apollo, ZoomInfo or Cognism account at zero markup. Each contact is billed at the rate your team negotiated. Captello A 5-layer waterfall: your event and CRM data, your existing sources, licensed partners, then 125+ providers in its network. ### Sized for B2B teams of 100 to 300 people Built for marketing and RevOps teams that sponsor third-party events and run Salesforce or HubSpot, from 1 or 2 major events a year to several. Captello Built for enterprise event programs, with registration and check-in on the same platform. Where Captello leads ## Captello does more at the booth and connects to more systems These are real strengths. If your program depends on them, Captello is the stronger pick. ### Booth activations and games Captello runs 60+ activations that score buying intent at the booth. Luminik does not run booth games. ### Recorded booth conversations Conversation Intelligence attaches a summary, action items, next steps and a full transcript to each lead, with consent controls. ### More CRMs and registration systems Captello names Salesforce, Microsoft Dynamics, HubSpot, Marketo, Eloqua and Pardot, and connects to 300+ registration platforms. ### Event operations for events you host Registration, check-in and on-site execution run on the same platform as capture. Luminik covers events you sponsor or exhibit at. Comparison ## Both start before the event, and differ on price and pipeline | Need | Luminik | Captello | | ---------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Published pricingBudget the year before a sales call | Starter $299, Growth $799 and Scale from $1,999 a month, all listed on the pricing page. | No price list found. Its comparison pages cite a one-event Premium Lead Capture license from $500. | | UsersPut every rep at the booth on the app | Unlimited users on Starter, Growth and Scale. | Unlimited users and devices at no additional charge. | | Before the eventKnow who to meet and book the time | People attending sourced 6 weeks out, scored against your ICP and loaded into your reps' Apollo or Outreach sequences. | Pre-Event Intelligence maps your accounts against who is attending, speaking, exhibiting and sponsoring, then sequences them through Salesloft, Outreach or Captello's tools. | | Booth captureGet every conversation off the floor | Badge OCR, QR codes and voice notes, offline, with each scan matched to the ranked attendee list. | One scan reads badges, business cards, badge and LinkedIn QR codes, NFC, handwritten notes and documents, offline. | | Conversation notesKeep what was said with the lead | Voice notes transcribed onto the lead, next to the pre-event ICP score. | Conversation Intelligence records the conversation and attaches a summary, action items and transcript. | | EnrichmentFill in email, phone and company | Runs on the Apollo, ZoomInfo or Cognism account you already hold, at zero markup. | Your sources first, then licensed partners and 125+ providers in its network, at up to a 98% match rate. | | CRMLand leads where sales works | Salesforce and HubSpot, with each lead matched to an existing record before a new one is created. | Salesforce, Microsoft Dynamics, HubSpot, Marketo, Eloqua and Pardot, with 9,000+ connectors. | | Pipeline reportingShow what each event produced | Sourced and influenced pipeline written to the Salesforce Opportunity or HubSpot Deal within 48 hours from event end. | Revelation attributes pipeline and forecasted revenue to leads, meetings and activations on a 90-day window. | | Activations and hostingRun games and events you host | Not offered. Luminik covers events you sponsor or exhibit at. | 60+ booth activations and games, plus registration and check-in for events you host. | Checked October 2026. Fit ## Choose Captello for enterprise programs, Luminik for sponsored events ### Pick Captello if #### Event marketing You run booth games, or host events that need registration and check-in on the same platform as capture. #### Sales Reps want recorded conversation summaries and meetings booked inside the capture app. #### RevOps Your CRM is Microsoft Dynamics, or leads route through Marketo, Eloqua or Pardot first. ### Pick Luminik if #### Event marketing You sponsor third-party events and want the attendee list ranked against your ICP 6 weeks out. #### Sales Reps follow up from their Apollo or Outreach sequences, with the voice note on the lead. #### RevOps You want a published plan, and the pipeline figure on the Salesforce Opportunity or HubSpot Deal within 48 hours of event close. Switching ## Run your next sponsored event on Luminik in 3 steps Launch setup is included in the plan. Each step connects a tool your team already uses. 01 ### Connect Salesforce or HubSpot Luminik checks each lead against existing contacts and accounts, so the first event does not create duplicates. 02 ### Point enrichment at your contract Connect the Apollo, ZoomInfo or Cognism seat your team holds, and the sequencer your reps send from. 03 ### Load your next sponsored event Sourcing starts 6 weeks out. Every booth rep installs the app, and offline scans sync on reconnect. FAQ ## Captello pricing, pre-event work and CRMs, from its site ### What does Captello cost? Captello does not publish a price list. Its comparison pages cite a one-event Premium Lead Capture license from $500\. We found no published price for Pre-Event Intelligence, Revelation or the wider platform. Luminik publishes its plans: Starter $299, Growth $799 and Scale from $1,999 a month. ### Does Captello do pre-event work? Yes. Pre-Event Intelligence maps your customers, partners and target accounts against who is attending, speaking, exhibiting and sponsoring, and you can sequence them through Salesloft, Outreach or Captello's tools. Luminik sources the people attending 6 weeks out, scores each one against your ICP and loads them into your reps' Apollo or Outreach sequences. Run both on one event from your own calendar. ### Which CRMs does Captello connect to? Captello names Salesforce, Microsoft Dynamics, HubSpot, Marketo, Eloqua and Pardot, and lists 9,000+ connectors. Luminik writes to Salesforce and HubSpot. If your CRM is Dynamics, Captello is the better fit. ### How does each one report event ROI? Captello's Revelation analytics attributes pipeline and forecasted revenue to leads, meetings and activations on a 90-day window. Luminik writes sourced and influenced pipeline onto the Salesforce Opportunity or HubSpot Deal within 48 hours from event end. ### What should we test in a Captello and Luminik demo? Bring 1 upcoming event, 1 existing contact and 1 new lead. Scan both offline, reconnect, then check duplicate handling, owner assignment and the field where the pipeline figure lands. Ask Captello which modules and events its quote covers. ## Put your next event on one plan. Bring your next sponsored event to a 20-minute walkthrough. We follow one attendee from the ranked list to the booth scan and onto the Opportunity or Deal. [Book a 20-min walkthrough](/demo/) ![Prasad Subrahmanya](/founders/prasad-192.webp) > I take every walkthrough myself. Bring the next event on your calendar. Prasad Subrahmanya, founder