# BETA International

- Dates: 27 September 2026 to 28 September 2026
- Location: NEC, Birmingham, United Kingdom
- Address: Pendigo Way, Marston Green, Birmingham B40 1NT

## About

This is a trade show for discovering products, trends, and connections in the equine and country sectors. It is for speciality retailers, wholesalers, distributors, importers, exporters, equine professionals, industry buyers, influencers, press, and media.

## Who attends

With thousands of speciality retailers, wholesale & distributors, import & exporters, equine professionals, industry buyers, influencers, and press and media, the 2026 edition is the must-attend event of the calendar year.

_As described by the organizer._

## Official links

- [Official website](https://www.beta-int.com/)
- [Registration](https://forms.reg.buzz/beta-international-2026)
- [Agenda](https://www.beta-int.com/quick-links-agenda)

## Sponsors and partners

- animaltherapymedia
- British Horse Socity
- ETN
- evoke
- farming and country
- Gallop Equestrian
- Neue Schule
- Red Gorilla
- Sorbeo Horse Bedding
- The Plaid Horse
- The Society Of Master Saddlers
- WESA
- White Griffin

## Where to stay

- **Grand Hotel**: 80 m from the venue, 5 stars, 1 Church Street, Birmingham, B3 2FE
  - [Hotel website](https://www.thegrandhotelbirmingham.co.uk)
  - Phone: +44 121 827 9600
- **Hotel du Vin**: 100 m from the venue, 25 Church Street, Birmingham, B3 2NR
  - [Hotel website](https://www.hotelduvin.com/locations/birmingham/)
  - Phone: +44 121 794 3005
- **Premier Inn**: 120 m from the venue, 3-6 Waterloo Street, Birmingham, B2 5PG
  - [Hotel website](https://www.premierinn.com/gb/en/hotels/england/west-midlands/birmingham/birmingham-city-centre-waterloo-street.html)
  - Phone: +44 333 777 3903
- **The Briar Rose**: 170 m from the venue, 25 Bennett's Hill, Birmingham, B2 5RE
  - [Hotel website](https://www.jdwetherspoon.com/hotels/england/west-midlands/the-briar-rose)
- **Staybridge Suites**: 280 m from the venue, Martineau Place, Birmingham, B2 4UW
- **Britannia Hotel**: 310 m from the venue, 21-25 New Street, Birmingham, B2 4RX
- **Holiday Inn Express**: 390 m from the venue, St Chads Queensway, Birmingham, B4 6HY
  - [Hotel website](https://www.ihg.com/holidayinnexpress/hotels/gb/en/birmingham/bhxsh/hoteldetail)
  - Phone: +44 371 902 1636
- **Travelodge Birmingham Central Moor Street**: 450 m from the venue, Carrs Lane, Birmingham, B4 7SS
  - [Hotel website](https://www.travelodge.co.uk/hotels/531/Birmingham-Central-Moor-Street-hotel)

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- [PPMA Show 2026](https://www.luminik.io/events/ppma-show-birmingham-876f1aa51d6f/)
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Source: https://www.luminik.io/events/beta-international-birmingham-9f9693876ffd/