# Brand Licensing Europe - BLE

- Dates: 6 October 2026 to 8 October 2026
- Location: ExCel, London, United Kingdom
- Organiser: Informa Group PLC
- Industry: Retail & E-commerce
- Expected attendance: 13,608

## About

Brand Licensing Europe (BLE) is the leading and only pan-European event dedicated to licensing and brand extension. It brings together brand owners, retailers, licensees, and manufacturers for deal-making, networking, and trend spotting.

## Official links

- [Official website](https://www.brandlicensing.eu/)
- [Registration](https://register.visitcloud.com/survey/30ftxq128zgdx/register)
- [Agenda](https://www.brandlicensing.eu/attend/retailers/mentoring-programme/)
- [Call for speakers](https://www.brandlicensing.eu/about/call-for-speakers/) (deadline unverified, check the call)

## Topics

- Sports
- Fan-focused products, sponsorships, and digital innovations
- Case studies on successful sports licensing partnerships
- Fashion
- Trends in sustainable and ethical licensing practices
- Food & Beverage
- Collaborations with lifestyle and entertainment sectors
- Trends and upcoming partnerships in the F&B space
- Retail
- Insights into consumer behaviour and retail partnerships
- Trend & Future
- Capitalising on cultural and consumer trends

## Speakers

- Rob Corney, at Bulldog Licensing

## Sponsors and partners

- PlayStation
- Chelsea Football Club
- Warner Bros Discovery
- Manchester
- FCB
- Hasbro
- Asterix
- Hammer
- Crunchyroll
- PokeMon
- Studiocanal
- Bravad
- Asmodee
- Tour de France

## Where to stay

- **The Clermont**: 70 m from the venue, London, WC2N 5HR
- **The Z Hotel Trafalgar**: 170 m from the venue, 53 Chandos Place, London
  - [Hotel website](https://www.thezhotels.com/hotels/trafalgar/)
  - Phone: +44 20 3841 0872
- **Citadines Trafalgar Square**: 170 m from the venue, 18-21 Northumberland Avenue, London, WC2N 5EA
  - [Hotel website](http://www.citadines.com/uk/london/trafalgar_square.html)
  - Phone: +44 20 7766 3700
- **Hotel The Grand at Trafalgar Square**: 180 m from the venue, London
- **Club Quarters Hotel**: 180 m from the venue
- **hub by Premier Inn**: 200 m from the venue, 110 St Martin's Lane, London, WC2N 4BA
  - [Hotel website](https://www.premierinn.com/gb/en/hotels/england/greater-london/london/hub-london-covent-garden.html)
- **St Martins Lane Hotel**: 220 m from the venue, 45 St Martin's Lane, London, WC2N 4HX
  - [Hotel website](https://all.accor.com/hotel/B5D3/index.fr.shtml)
  - Phone: +44 20 7300 5500
- **Great Scotland Yard Hotel**: 240 m from the venue, 5 stars, 3-5 Great Scotland Yard, London, SW1A 2HN
  - [Hotel website](https://www.hyatt.com/unbound-collection/en-US/lhrub-great-scotland-yard)
  - Phone: +44 2079254700

## What people are saying

- [Brand Licensing Europe Exhibitor Numbers at Record High as Visitor ...](https://www.eurobroadcastnews.com/article/917001948-brand-licensing-europe-exhibitor-numbers-at-record-high-as-visitor-registration-opens)
  - Brand Licensing Europe Exhibitor Numbers at Record High as Visitor Registration Opens BLE, 6-8 October 2026, Excel London, is on track to break records with additional footprint and confirmed exhibitors 16% up year on year LONDON, June 03,
  - By eurobroadcastnews.com
- [Brand Licensing Europe 2026 Sees Record Exhibitor Numbers, Signaling ...](https://briefglance.com/companies/informa-plc-global-licensing-group/pulses/36852)
  - Brand Licensing Europe (BLE) 2026 exhibitor numbers hit a record high with 222 confirmed exhibitors, including first-time participants like Tate Modern, ATP Tour, and Del Monte Europe. · Visitor registration opens for BLE 2026, set to take
  - By briefglance.com
- [Visitor Registration Opens for Brand Licensing Europe 2026](https://toybook.com/brand-licensing-europe-2026-visitor-registration-news/)
  - After shattering exhibitor and attendance records last year, Brand Licensing Europe (BLE) is returning to ExCel London this October for what is shaping up to be its biggest year yet. Visitor registration opens today, inviting retailers, lic
  - By toybook.com
- [Brand Licensing Europe | Latest News and Insights](https://www.licenseglobal.com/licensing-events/brand-licensing-europe)
  - Important information, insights and interviews about Brand Licensing Europe, Europe's leading trade show dedicated to licensing and brand extension. Brand Licensing Europe takes place Oct. 6-8, 2026 at ExCeL, London.
  - By licenseglobal.com

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Source: https://www.luminik.io/events/brand-licensing-ble-london/