# eTail Nordic 2026

- Dates: 20 October 2026 to 21 October 2026
- Location: Slagthuset, Malmo, Sweden
- Organiser: Worldwide Business Research
- Industry: Retail & E-commerce

## Official links

- [Official website](https://etailnordic.wbresearch.com/?extTreatId=7582774)
- [Registration](https://etailnordic.wbresearch.com/srspricing)
- [Agenda](https://etailnordic.wbresearch.com/agenda-mc)

## Topics

- eTail
- Nordic

## Speakers

- Julia Paulsen, Director of eCommerce, Elkjop
- Mikael Lenneryd, Chief Marketing Officer, Apoteket
- Björn Hellqvist, Head of Digital, Sweden, Coca-Cola Europacific Partners
- Petra Wartmark, H&M
- Frederik Arve, Head of Loyalty, Customer Program, Salling Group
- Suvituuli Tuukkanen, Chief Marketing, Communications & Sustainability Officer, Verkkokauppa.com
- Allan Bo Christiansen, Director, eCommerce & Customer Platforms, Atea
- Pauline Svorono, Head of Digital Product, Dustin Group
- Fredrik Sturesson, IKEA
- Robin Jacobsson, Chief Marketing Officer, Bygghemma Nordic
- Anna Young, Head of Retail
- Victor Green, Head of CRM
- Giulia Miotti
- Sara Sjöberg, CEO, Polarn O. Pyret
- Johan Munck, Group CEO, Hobbii
- Erik Öhrström, ICA Gruppen
- Simon Kjær Arildsen, Head of Digital Marketing Activation, GN Group
- Agata Wozniak-Kwasniewska, POWER International
- Tom Bang Hansen, Head of Retail Media, nemlig
- Maj Duchnick, Head of Onsite Brand Activation, Matas Group

## Sponsors and partners

- Constructor
- Magebit
- Mastercard
- Productsup

## Where to stay

- **Scandic Stortorget**: 110 m from the venue, 15 Stortorget, Malmö
- **Home Hotel Baltzar**: 150 m from the venue, 45 Baltzarsgatan, Malmö
  - [Hotel website](https://www.strawberry.se/hotell/sverige/malmo/home-hotel-baltzar/)
- **The Mayfair Hotel tunneln**: 160 m from the venue
- **EliteHotel Residens**: 180 m from the venue
- **MJs**: 180 m from the venue, 13 Mäster Johansgatan, Malmö
  - [Hotel website](https://mjs.life/#)
  - Phone: +46 40 664 64 00
- **Mäster Johan**: 190 m from the venue
- **Elite Hotel Savoy Malmö**: 200 m from the venue, 62 Norra Vallgatan, Malmö, 21122
  - [Hotel website](https://elite.se/)
  - Phone: +46 40 664 48 00
- **Moment Hotels**: 220 m from the venue, 54 Norra Vallgatan, Malmö
  - [Hotel website](https://www.momenthotels.com/)

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Source: https://www.luminik.io/events/etail-nordic-malmo-68e6a9547082/