--- title: "Identiverse: identity ICP playbook" description: "Identiverse: 3,500+ identity and security leaders in Las Vegas. ICP playbook for identity, IAM, and fraud vendors to source and attribute pipeline." canonical: https://www.luminik.io/events/identiverse/ source: html generated_at: 2026-07-25T14:40:46.282Z --- 1. [Home](/) 2. [Events](/events/) 3. Identiverse Identity United States identity iam security # Identiverse event pipeline playbook Identiverse: 3,500+ identity and security leaders in Las Vegas. ICP playbook for identity, IAM, and fraud vendors to source and attribute pipeline. Dates Jun 15, 2026 to Jun 18, 2026 Location Las Vegas, United States Mandalay Bay Published attendees 3,500+ 592 ICP-matched ICP density by persona Head of Identity & Access Management 5.2% IAM Architect / Principal Engineer 4.0% CISO / Head of Security 3.4% Head of Zero Trust / Access 2.8% Head of Customer Identity (CIAM) 2.6% Projected Luminik output for this event ## Projected pipeline funnel for Identiverse What a Luminik program at Identiverse produces, stage by stage. Projected Luminik pipeline funnel for Identiverse Five-stage funnel projecting 3,500 attendees down through 630 ICP-matched, 580 contacted, 46 meetings booked, and 14 opportunities. Attendees 3,500 attendees 3,500 100% of attendees ICP-matched 630 (18% of attendees) 630 18% of attendees · 18% of prev Contacted within a week 580 (92% of icp-matched) 580 17% of attendees · 92% of prev Meetings booked 46 (8% of contacted within a week) 46 1% of attendees · 8% of prev Opportunities 14 (30% of meetings booked) 14 0.4% of attendees · 30% of prev Projection based on the event's published attendance, your event's persona density, and Luminik's average conversion rates from documented customer programs (18% ICP density, 92% touched within a week, 8% lead-to-meeting, 30% meeting-to-opportunity). Past performance not a promise. Run your own numbers in the [ROI calculator](/tools/event-roi-calculator/). ## Why Identiverse matters for B2B marketing leaders Identiverse brings roughly 3,500 identity and security professionals to Mandalay Bay in Las Vegas each June. It is the flagship US gathering for the identity and access management community: the CISOs, Heads of Identity and Access Management, and fraud and trust leaders who own workforce and customer identity at large enterprises. For an identity verification, IAM, fraud, or onboarding vendor, this is the single densest concentration of the identity buyer on the US calendar. There is an important sourcing nuance. Identiverse publishes its attending companies, not a full attendee roster, so the pre-event working list is built two ways: from the published attending-companies list, by sourcing the identity, fraud, and security decision-makers at each ICP-fit company, and from the identity leaders publicly posting about Identiverse on LinkedIn, which is a strong intent signal. The first method gives likely-relevant decision-makers rather than confirmed registrations; the second gives confirmed-interested individuals. A good Identiverse program uses both and is honest about which is which. ## Who attends Identiverse Working from the published attending companies and the LinkedIn intent signal, a recent build identified roughly 1,072 relevant people across 664 attending companies, of which about 479 were ICP-fit buyer companies. The ICP-matched target set of roughly 592 leaders concentrates around identity and security leadership: - Identity and access management leaders: Heads of IAM, VPs and Directors of Identity and Access Management, and IAM product owners at banks, enterprises, and platforms. The largest and highest-priority cluster. - Fraud and trust leaders: Directors and SVPs of Fraud Prevention at banks and financial institutions, and fraud and trust owners at marketplaces and platforms. - CISOs and security leadership: Identiverse is CISO-dense. The chief information security officer is one of the single most common titles in the room. - Compliance and onboarding leaders: a smaller cluster owning KYC, onboarding, and customer identity. By industry, the ICP-matched set is led by financial services, then technology, healthcare, retail, and transportation, with a long tail across energy, education, government, and media. By seniority, the set is Director and C-level heavy, with a strong VP layer: this is a senior room where the identity buyer attends in person. ## The five-stage pipeline applied to Identiverse The company-not-roster sourcing model changes the first stage. Everything downstream is standard. **Source.** Two inputs. First, pull the published attending-companies list six weeks out and source the identity, IAM, fraud, and security decision-makers at each ICP-fit company by role. Second, monitor LinkedIn for identity leaders publicly posting about Identiverse, and enrich those profiles. The first gives coverage, the second gives confirmed intent. Classify each attending company for fit, and filter out the identity and IAM vendors themselves, who are competitors and exhibitors rather than buyers. **Enrich.** Score on three axes: role ownership (explicit IAM, identity, fraud, or CISO scope), company fit (regulated or high-scale customer or workforce identity), and intent (posting about Identiverse, or a recent identity or fraud leadership hire). Weight the confirmed-intent LinkedIn cohort highest, since those are individuals you know are engaged. **Sequence.** Two cadences. Confirmed-intent leaders (posting about Identiverse): a short, direct 3-touch sequence that references their post or session. Company-sourced decision-makers: a 4-touch sequence anchored to a specific identity problem (workforce identity across large enterprises, customer onboarding fraud, non-human and agent identity, which was a live 2026 theme). Keep the opener identity-specific: this audience filters generic security outreach instantly. **Capture.** A four-day Las Vegas program gives a wide capture window across the expo hall, the session tracks, and the evening events. Use a mobile capture flow that maps every booth scan, meeting, and voice note to a Salesforce or HubSpot Campaign Member the same day, keyed to the pre-event ICP score the rep saw walking into the conversation. **Attribute.** Tag every Campaign Member with the Identiverse campaign and a buyer-type custom field (IAM, Fraud, CISO, Compliance) and a source field (confirmed-intent vs company-sourced). Run a report 48 hours after floor close that segments sourced pipeline by buyer type and by source method, so the next Identiverse program knows which sourcing input produced pipeline. ## Booth and meeting strategy for Identiverse For identity verification, IAM, fraud, or onboarding vendors selling into enterprise and financial-services identity buyers: - **Booth**: Identiverse has a real expo hall. A booth is worth it if your ICP is the broad IAM and CISO audience. Size for the identity crowd: this is a technical audience that stops for a genuine demo, not a swag grab. - **Location**: Pay for placement near the identity and access management session tracks and the main expo thoroughfare. The IAM and fraud tracks are where your buyers cluster between sessions. - **Staffing**: A senior solutions or identity architect at every booth conversation. CISOs and Heads of IAM ask deep questions about standards, integration, and non-human identity, and expect an architect-level answer. - **Side meetings**: Book pre-arranged meetings with your confirmed-intent cohort before the event. The Las Vegas evening events are strong for relationship building with the executive and CISO layer. ## How Luminik maps Identiverse into pipeline For Identiverse, Luminik supports the company-not-roster sourcing model directly: it builds the working list from the published attending companies plus the LinkedIn intent cohort, separates confirmed-intent from company-sourced contacts, filters identity and IAM vendors out of the buyer list, and then tracks sourced and influenced pipeline by buyer type and source method through the CRM. ## FAQ ### How many attendees does Identiverse have? Identiverse draws roughly 3,500 identity and security professionals to Mandalay Bay in Las Vegas. Because the organizer publishes attending companies rather than a full attendee roster, a vendor’s pre-event working list is built from those companies plus the identity leaders publicly posting about the event. A recent build identified roughly 1,072 relevant people and an ICP-matched target set of about 592. ### How do I source Identiverse if there is no attendee list? Two inputs. Source the identity, IAM, fraud, and security decision-makers at each published attending company by role, and separately identify the individuals posting about Identiverse on LinkedIn, who are confirmed-interested. Treat the first as coverage and the second as confirmed intent, and sequence them differently. ### Which vendors is Identiverse a fit for? Identity verification, identity and access management, authentication, fraud prevention, KYC, and onboarding vendors selling into enterprise and financial-services identity buyers. The room is CISO, Head of IAM, and fraud-leader dense. ### When should I start sourcing for Identiverse? Six weeks out. The attending-companies list and the LinkedIn intent signal both build through the two months before the event, and the executive and CISO layer books its meeting calendar early. ### Is a booth worth it at Identiverse? Yes, if your ICP is the broad IAM and CISO audience, because Identiverse has a genuine expo hall and a technical crowd that stops for a real demo. Pair the booth with pre-booked meetings for your confirmed-intent cohort. ### How do I write Identiverse attribution back to Salesforce? Tag every Campaign Member with the event campaign, a buyer-type field, and a source field that records whether the contact came from confirmed intent or company sourcing. Run reports at 48 hours, 60 days, and 180 days, and compare pipeline by source method so the next program can weight its sourcing accordingly. More event pipeline playbooks ## More event pipeline playbooks [ Identity Week Europe Amsterdam, Netherlands · Jun 9, 2026 · Identity ](/events/identity-week-europe/)[ Merchant Risk Council Vegas Las Vegas, United States · Mar 24, 2025 · Payments ](/events/merchant-risk-council-vegas/)[ Marketplace Risk San Francisco San Francisco, United States · May 12, 2026 · RegTech ](/events/marketplace-risk-san-francisco/)[ Authenticate Carlsbad, United States · Oct 13, 2025 · IDV ](/events/authenticate/)[ ICE Barcelona Barcelona, Spain · Jan 20, 2026 · Gaming ](/events/ice-barcelona/)[ Money20/20 USA Las Vegas, United States · Oct 26, 2025 · Fintech ](/events/money2020-vegas/) ## Identiverse pipeline map 20 minutes. We walk source, enrich, sequence, capture, and attribute for the show you are about to sponsor or attend. [ Book a 20-min walkthrough ](/demo/) $2.4M at RSA + Black Hat $2M across 15 fintech shows $1.2M from Money20/20