# ISM Middle East - Sweet & Snacks Middle East

- Dates: 3 November 2026 to 5 November 2026
- Location: Dubai World Trade Centre, Dubai, United Arab Emirates
- Address: Sheikh Zayed Rd - Trade Center Second - Dubai
- Organizer: Dubai World Trade Centre
- Industry: Consumer Goods
- Expected attendance: 7,022

## About

ISM Middle East 2026 is a sweets and snacks exhibition. It is a trade platform for confectionery, chocolate, snack foods, traditional sweets, biscuits & cakes, and ice cream & desserts, serving the MENA region.

## Official links

- [Official website](https://www.ism-me.com)
- [Registration](https://event.ism-me.com/2026-visitor-registration)
- [Agenda](https://www.ism-me.com/ism-middle-east-expert-stage)
- [Call for speakers](https://www.ism-me.com/ism-middle-east-speaker-interest-form) (deadline unverified, check the call)

## Topics

- Confectionery
- Chocolate
- Snack Foods
- Traditional Sweets
- Biscuits & Cakes
- Ice Cream & Desserts

## Speakers

- Parikshit Agarwal, Founder & Managing Director, PackIQ Solutions
- Tareq Alaswad, Board Member & Chief Operating Officer, Farm
- Rabail Ali, Founder, Good Candy Co
- Nader Amiri, General Partner, Homegrown Ventures
- Beatrice Balzani, Marketing and Communications Manager, V-Label Italy
- Nazli Berberoglu, Country Manager – UAE, Bahrain, Oman, Qatar, The Coca-Cola Company
- Ashish Bhupal, Associate Director - F&B and OS&E, Dubai Holding - Group Services
- Joanne Black, Commercial Manager - Fresh, Spinneys
- Chef Nouel Catis, Renowned Chef behind the Viral Dubai Chocolate Recipe
- Umesh Chopra, Market Intelligence Head, Sharjah Cooperative Society
- Vishal Das, Vice President, Group Category, Big Basket
- Morgaine Gaye, Food Futurologist
- James George, Regional Analytics & Insight Manager, SIG Group
- Annu Gupta, CEO International Business, Britannia Industries Limited
- Rakesh Jha, General Manager – FMCG Distribution Division, Al Maya Group
- Sharath Kalvala, Chief Operating Officer - Consumer Division, Al Khayyat Investments
- Amina Khunkaeva, Art Director, Nature's Own Factory
- Zeyneb Larabi, Global Retail and Travel Retail Director, Valrhona Seloection
- Hariharan Laxminarayan, Head of Professional Development, Chartered Institute of Procurement and Supply

## Sponsors and partners

- Hozpitality.com
- Hospitality News Middle East
- Allfoodonline.com
- Food & Beverage Business
- Food & Ingredients International
- FoodBev Media
- Food Business Gulf & Middle East
- Hospitality Services ME

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Source: https://www.luminik.io/events/ism-sweet-snacks-dubai/