# LAMMA - Lincolnshire Agricultural Machinery Manufacturing Association

- Dates: 20 January 2027 to 21 January 2027
- Location: NEC, Birmingham, United Kingdom
- Address: Pendigo Way, Marston Green, Birmingham B40 1NT
- Organizer: Briefing Media Ltd
- Industry: AgTech
- Expected attendance: 40,000

## About

LAMMA is the UK's leading agricultural machinery and technology event. Farmers, contractors, and agricultural professionals join this event.

## Who attends

Gather your team and attend LAMMA 2027 to embrace opportunities to network, do business, conduct market research and enrich knowledge with the insights from experts.

_As described by the organizer._

## Official links

- [Official website](http://www.lammashow.com)
- [Registration](https://email.lammashow.com/k/Briefing-Media/lamma_2027_pre_reg)
- [Agenda](https://www.lammashow.com/lamma-2026-programme)

## Topics

- Agricultural machinery
- Technology
- Equipment
- Machinery launches
- UK debuts
- Market research
- CropTec
- Low Carbon Agriculture
- Future In Farming Zone
- Innovation Live
- Innovation Trail
- Dairy & Beef Hub

## Sponsors and partners

- Kramp
- Rural Asset Finance
- Donaldson
- Everywhen
- Farmers Guardian

## Ticket pricing

GBP 12

## Where to stay

- **Grand Hotel**: 80 m from the venue, 5 stars, 1 Church Street, Birmingham, B3 2FE
  - [Hotel website](https://www.thegrandhotelbirmingham.co.uk)
  - Phone: +44 121 827 9600
- **Hotel du Vin**: 100 m from the venue, 25 Church Street, Birmingham, B3 2NR
  - [Hotel website](https://www.hotelduvin.com/locations/birmingham/)
  - Phone: +44 121 794 3005
- **Premier Inn**: 120 m from the venue, 3-6 Waterloo Street, Birmingham, B2 5PG
  - [Hotel website](https://www.premierinn.com/gb/en/hotels/england/west-midlands/birmingham/birmingham-city-centre-waterloo-street.html)
  - Phone: +44 333 777 3903
- **The Briar Rose**: 170 m from the venue, 25 Bennett's Hill, Birmingham, B2 5RE
  - [Hotel website](https://www.jdwetherspoon.com/hotels/england/west-midlands/the-briar-rose)
- **Staybridge Suites**: 280 m from the venue, Martineau Place, Birmingham, B2 4UW
- **Britannia Hotel**: 310 m from the venue, 21-25 New Street, Birmingham, B2 4RX
- **Holiday Inn Express**: 390 m from the venue, St Chads Queensway, Birmingham, B4 6HY
  - [Hotel website](https://www.ihg.com/holidayinnexpress/hotels/gb/en/birmingham/bhxsh/hoteldetail)
  - Phone: +44 371 902 1636
- **Travelodge Birmingham Central Moor Street**: 450 m from the venue, Carrs Lane, Birmingham, B4 7SS
  - [Hotel website](https://www.travelodge.co.uk/hotels/531/Birmingham-Central-Moor-Street-hotel)

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Source: https://www.luminik.io/events/lamma-lincolnshire-agricultural-machinery-manufacturing-association-birmingham/