# London Brand Licensing Europe

- Dates: 6 October 2026 to 8 October 2026
- Location: ExCeL, London, United Kingdom
- Organiser: Informa Group PLC
- Industry: MarTech

## About

Brand Licensing Expo. London Brand Licensing Europe is the event for all involved in the business of brands, licensed product or consumer trends, such as a licensee, a consumer goods manufacturer, a retailer, sales promotion agent, advertiser or marketer.

## Official links

- [Official website](https://www.brandlicensing.eu/)
- [Registration](https://register.visitcloud.com/survey/30ftxq128zgdx/register)
- [Agenda](https://www.brandlicensing.eu/attend/retailers/mentoring-programme/)
- [Call for speakers](https://www.brandlicensing.eu/about/call-for-speakers/) (deadline unverified, check the call)

## Topics

- Sports
- Fan-focused products, sponsorships, and digital innovations
- Case studies on successful sports licensing partnerships
- Fashion
- Trends in sustainable and ethical licensing practices
- Food & Beverage
- Collaborations with lifestyle and entertainment sectors
- Trends and upcoming partnerships in the F&B space
- Retail
- Insights into consumer behaviour and retail partnerships
- Trend & Future
- Capitalising on cultural and consumer trends

## Sponsors and partners

- Bravad
- Manchester
- Asterix
- PokeMon
- Hammer
- Hasbro
- FCB
- Tour de France
- Studiocanal
- PlayStation

## Where to stay

- **The Clermont**: 70 m from the venue, London, WC2N 5HR
- **The Z Hotel Trafalgar**: 170 m from the venue, 53 Chandos Place, London
  - [Hotel website](https://www.thezhotels.com/hotels/trafalgar/)
  - Phone: +44 20 3841 0872
- **Citadines Trafalgar Square**: 170 m from the venue, 18-21 Northumberland Avenue, London, WC2N 5EA
  - [Hotel website](http://www.citadines.com/uk/london/trafalgar_square.html)
  - Phone: +44 20 7766 3700
- **Hotel The Grand at Trafalgar Square**: 180 m from the venue, London
- **Club Quarters Hotel**: 180 m from the venue
- **hub by Premier Inn**: 200 m from the venue, 110 St Martin's Lane, London, WC2N 4BA
  - [Hotel website](https://www.premierinn.com/gb/en/hotels/england/greater-london/london/hub-london-covent-garden.html)
- **St Martins Lane Hotel**: 220 m from the venue, 45 St Martin's Lane, London, WC2N 4HX
  - [Hotel website](https://all.accor.com/hotel/B5D3/index.fr.shtml)
  - Phone: +44 20 7300 5500
- **Great Scotland Yard Hotel**: 240 m from the venue, 5 stars, 3-5 Great Scotland Yard, London, SW1A 2HN
  - [Hotel website](https://www.hyatt.com/unbound-collection/en-US/lhrub-great-scotland-yard)
  - Phone: +44 2079254700

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Source: https://www.luminik.io/events/london-brand-licensing/