# Lugano's Plan B Forum

- Dates: 23 October 2026 to 24 October 2026
- Location: Palazzo dei Congressi, Lugano, Switzerland
- Organiser: Lugano's Plan ₿
- Industry: EdTech
- Expected attendance: 2,500

## About

Lugano’s Plan ₿ Forum is a Bitcoin conference that brings together world leaders, technologists, and entrepreneurs. It discusses nation-state Bitcoin adoption, economics, financial freedom, and freedom of speech.

## Who attends

Lugano’s Plan ₿ Forum is the premier Bitcoin conference bringing together world leaders, technologists, and entrepreneurs to discuss nation-state Bitcoin adoption, economics, financial freedom, and freedom of speech.

_As described by the organiser._

## Official links

- [Official website](https://planb.lugano.ch/planb-forum/)
- [Registration](https://planb.lugano.ch/product/peer-pass-combo-lugano-el-salvador-2027/)

## Topics

- Education & Training

## Speakers

- Paolo Ardoino, CEO, Tether
- Elizabeth Stark, Lightning Labs
- Adam Back, CEO, Blockstream
- John Carvalho, CEO, Synonym
- Mathias Buus, CEO, Holepunch
- Samson Mow, CEO
- Stephan Livera, Bitcoin Podcaster
- Andrew Osheroff, CTO, Holepunch

## Sponsors and partners

- Travala.com

## Ticket pricing

CHF 199 to 2999

## Where to stay

- **Pensione La Santa**: 310 m from the venue
- **Ceresio**: 340 m from the venue, 3 stars, 19 Via Serafino Balestra, Lugano, 6900
  - [Hotel website](https://www.hotelceresio.ch)
  - Phone: +41 91 923 10 44
- **Hotel City**: 380 m from the venue, 4 Via Giuseppe Bagutti, Lugano, 6900
  - [Hotel website](https://www.hotelcitylugano.ch)
  - Phone: +41 91 222 09 00
- **Icon H**: 410 m from the venue
  - [Hotel website](https://iconh.ch/)
- **Pestalozzi**: 620 m from the venue, 9 Piazza Indipendenza, Lugano, 6900
  - [Hotel website](https://www.pestalozzi-lugano.ch/)
  - Phone: +41 91 921 46 46
- **Hotel Atlantico**: 660 m from the venue, 2 stars, 12 Via Concordia, Lugano, 6900
  - [Hotel website](https://www.atlantico-lugano.ch/)
  - Phone: +41 919712921
- **Zurigo Downtown**: 680 m from the venue, 3 stars, 13 Corso Pestalozzi, Lugano, 6900
  - [Hotel website](https://www.hotelzurigo.ch/)
  - Phone: +41 91 923 43 43
- **Villa Sassa**: 750 m from the venue, 4 stars

## Related events

- [SSPH+ Lugano Summer School (LSS)](https://www.luminik.io/events/ssph-lugano-summer-school/)
- [European Meeting And Conference of Statisticians](https://www.luminik.io/events/european-meeting-and-conference-of-statisticians/)
- [Swiss Society of Allergology and Immunology Congress (SSAI Congress)](https://www.luminik.io/events/swiss-society-of-allergology-and-immunology-congress-lugano/)
- [UNiCA](https://www.luminik.io/events/unica/)
- [PEMS Annual Congress](https://www.luminik.io/events/pems-annual-congress/)
- [The Psy Congress](https://www.luminik.io/events/the-psy-congress/)

Source: https://www.luminik.io/events/lugano-s-plan-b-forum/