# Marketing Strategy Workshop

- Dates: 30 October 2026
- Location: The Maslow Hotel Sandton, Johannesburg, Cape Town, South Africa
- Organiser: Marketing Workshop
- Industry: MarTech

## About

The Marketing Strategy Workshop is a half-day event offering practical training on marketing strategy, planning, management, and tactics. It is designed for marketers and business managers to develop skills in creating and implementing marketing strategies focused on business growth. The workshop covers topics such as digital marketing, branding, customer engagement, and campaign management.

## Official links

- [Official website](https://marketingworkshop.co.za/)
- [Registration](https://marketingworkshop.co.za/ticketscpt)

## Topics

- Develop a clear marketing strategy
- Create a practical marketing plan
- Manage marketing campaigns effectively
- Choose the right marketing tactics
- Measure and improve marketing performance
- Why you need a marketing strategy
- Understanding your target market
- Customer segmentation and positioning
- Value proposition and competitive advantage
- Understanding market trends and competitors
- Aligning marketing with business goals
- Creating a marketing plan

## Speakers

- Darryl Conley-White, Facilitator, Market Magnet

## Ticket pricing

ZAR 3750 to 3900

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Source: https://www.luminik.io/events/marketing-strategy-workshop-cape-town-ba349c6affba/