--- title: "Marketplace Risk San Francisco: ICP playbook" description: "Marketplace Risk San Francisco: 194 sourceable trust, safety, fraud, and identity leaders. RegTech vendor playbook to pre-book and attribute pipeline." canonical: https://www.luminik.io/events/marketplace-risk-san-francisco/ source: html generated_at: 2026-07-25T14:40:46.282Z --- 1. [Home](/) 2. [Events](/events/) 3. Marketplace Risk San Francisco RegTech United States marketplace trust-and-safety fraud # Marketplace Risk San Francisco event pipeline playbook Marketplace Risk San Francisco: 194 sourceable trust, safety, fraud, and identity leaders. RegTech vendor playbook to pre-book and attribute pipeline. Dates May 12, 2026 to May 14, 2026 Location San Francisco, United States Published attendees 850+ 46 ICP-matched Projected Luminik output for this event ## Projected pipeline funnel for Marketplace Risk San Francisco What a Luminik program at Marketplace Risk San Francisco produces, stage by stage. Projected Luminik pipeline funnel for Marketplace Risk San Francisco Five-stage funnel projecting 850 attendees down through 153 ICP-matched, 141 contacted, 11 meetings booked, and 3 opportunities. Attendees 850 attendees 850 100% of attendees ICP-matched 153 (18% of attendees) 153 18% of attendees · 18% of prev Contacted within a week 141 (92% of icp-matched) 141 17% of attendees · 92% of prev Meetings booked 11 (8% of contacted within a week) 11 1% of attendees · 8% of prev Opportunities 3 (27% of meetings booked) 3 0.4% of attendees · 27% of prev Projection based on the event's published attendance plus an industry-default ICP density, and Luminik's average conversion rates from documented customer programs (18% ICP density, 92% touched within a week, 8% lead-to-meeting, 30% meeting-to-opportunity). Past performance not a promise. Run your own numbers in the [ROI calculator](/tools/event-roi-calculator/). ## Why Marketplace Risk San Francisco matters for B2B marketing leaders Three days in San Francisco built around one buying class: the people who own trust, safety, fraud, and identity at the largest US marketplaces and platforms. Roughly 850 trust-and-safety, fraud, and identity leaders attend, and the room reads like a directory of US marketplace risk leadership: trust-and-safety, fraud, and risk leaders from TikTok, DoorDash, Etsy, eBay, Meta, Thumbtack, Taskrabbit, GoFundMe, and Udemy, identity and compliance leaders from Coinbase, Block, Bank of America, and First Citizens Bank, and payment-risk owners from Visa and the major US fintechs. If your ICP is a Head of Trust and Safety, a Director of Marketplace Risk, a VP Fraud, or a Senior Director of Identity and Compliance at a US marketplace, platform, or fintech, this is one of the highest-density US trust-and-safety rooms on the calendar. The 2026 agenda ran heavily on AI-driven fraud, agentic trust-and-safety systems, high-volume content moderation, and the shifting US regulatory picture (state attorney-general activism and regulatory uncertainty), which pulls this buying class into a sharper vendor conversation than a generic fraud conference. ## Who attends Marketplace Risk San Francisco Within that room, the working set a trust-and-safety vendor can source ahead of time (roughly 190 to 200 publicly-visible names, more than half of them speakers) concentrates around US marketplace and platform risk leadership. The ICP-matched working set for a trust-and-safety, fraud, or identity vendor breaks into four clusters, drawn from how the room’s own agenda is organized: - Trust and safety leaders at consumer marketplaces and platforms (TikTok, DoorDash, Etsy, eBay, Meta, Thumbtack, Taskrabbit, GoFundMe, Udemy): the largest cluster, and the highest-use target for content moderation, seller-onboarding, and abuse-detection vendors. - Identity and compliance leaders (Coinbase, Bank of America, Articore, First Citizens Bank, and the fintech identity buyers): strong for identity verification, KYC, and onboarding vendors. - Fraud and risk leaders (Block, Chime, Plaid, JP Morgan, Capital One): payment fraud, account takeover, and transaction risk. - Payments and product leaders (Visa and the US fintech payments cluster): the buyers for payment-risk and dispute tooling. Seniority skews operator: the ICP-matched set is Manager and Director heavy, with a smaller Senior-Director-and-above executive layer. That matters for sequencing. This is a room of hands-on practitioners who own the tooling decision, not a room of economic buyers who delegate it. For a Series A or Series B trust-and-safety, fraud, identity, or content-moderation vendor, the working list is roughly 40-50 named contacts, and almost every one is a buyer or a direct influence on the buy. ## The five-stage pipeline applied to Marketplace Risk San Francisco The three-day format and the sponsor-room layout give a wide capture window. The AI-fraud theme and the US regulatory conversation provide the sequence anchors. **Source.** Pull the published attendee and speaker directory five to six weeks out. The 2026 program was run on Brella, so the directory and agenda are sourceable. Cross-reference against your US marketplace and platform TAL: the top consumer marketplaces, the food-delivery and gig-economy operators, the crypto and fintech identity buyers, and the payment-risk owners. The 194-name sourceable set ICP-matched against a typical trust-and-safety TAL produces roughly 40-50 working contacts. **Enrich.** Score on three axes: seniority (Manager and above, since this room’s buyers are operators), segment (trust and safety, identity and compliance, fraud and risk, payments), and active-signal (recent abuse or fraud incidents, public statements on AI fraud or content moderation, recent risk-leadership hires). Apollo-style coverage on this set runs high: the enriched sample landed email on roughly 82% of matched contacts and LinkedIn on roughly 58%. **Sequence.** Two cadences. Marketplace and platform trust-and-safety leaders: a 4-touch sequence anchored to an AI-fraud or content-moderation problem statement and a peer-marketplace reference. Fraud, identity, and payment-risk leaders at fintechs and banks: a 4-touch sequence anchored to account-takeover, onboarding fraud, or a specific regulatory pressure (state AG activity, EU DSA exposure for US platforms operating in Europe). Reference one concrete problem and one peer in the opener, not a product pitch. **Capture.** A three-day San Francisco program with sponsor rooms and a dense session grid (the 2026 edition ran roughly 77 sessions) gives multiple capture windows: the sponsor rooms during breaks, the evening receptions, and the side conversations around the identity and fraud tracks. Use a mobile capture flow that maps every meeting and voice note to a Salesforce or HubSpot Campaign Member the same evening. For an active sponsor, the three days produce a strong block of scheduled meetings plus organic sponsor-room traffic. **Attribute.** Tag every Campaign Member with the Marketplace Risk San Francisco campaign and a buyer-type custom field (Marketplace, Fintech, Crypto, Payments). Run a Salesforce or HubSpot report 48 hours after floor close that segments sourced pipeline by buyer type. US marketplace-risk deals close on 4-9 month cycles because the AI-fraud and regulatory pressure gives the buying class a real deadline, so the attribution model needs to track first touch through close. ## Booth and meeting strategy for Marketplace Risk San Francisco For B2B SaaS vendors selling trust and safety, fraud, identity, or content moderation into US marketplaces, platforms, and fintechs: - **Sponsorship tier**: The event runs on sponsor rooms and reserved meeting space rather than a traditional exhibition floor. A named sponsor room or reserved meeting space is the highest-use placement, because the buyers are practitioners who book working sessions rather than walk a hall. - **Location**: Pay for a room or meeting space near the identity, fraud, and trust-and-safety session tracks. The side conversations around those rooms are where the working meetings start. - **Staffing**: A senior solutions engineer plus a senior commercial leader at every meeting. This room asks practitioner-grade questions about detection, false-positive rates, and integration, and expects a technical answer in the room. - **Side meetings**: A San Francisco evening dinner with your top marketplace and fintech targets is the deal-making window. Book an 8-12 person dinner one night of the event with your priority trust-and-safety and identity accounts. ## How Luminik maps Marketplace Risk into pipeline For Marketplace Risk, Luminik starts with marketplace trust, fraud, identity, policy, and seller-risk buyer segments, then separates sourced and influenced pipeline by buyer type, so a trust-and-safety pipeline number and an identity pipeline number can be reported to the CFO as distinct outcomes. ## FAQ ### How many attendees does Marketplace Risk San Francisco actually have? Marketplace Risk San Francisco draws roughly 850 trust-and-safety, fraud, and identity leaders over its three days. The publicly-visible slice a vendor can source ahead of time is a tighter set, around 190 to 200 names including the full speaker roster. ICP density for a trust-and-safety, fraud, or identity vendor runs high for this buyer-led format, well above a typical conference floor, because the room is built around exactly this buying class. ### When should I start sourcing for Marketplace Risk San Francisco? Five to six weeks out. The directory and agenda go live around then, and US risk-leadership calendars fill in the three weeks immediately before the event. ### Which vendors is this event a fit for? Trust and safety, content moderation, fraud detection, identity verification, KYC, onboarding, payment risk, and dispute-management vendors selling into US marketplaces, platforms, crypto, and fintechs. The 2026 room concentrated in those segments. ### Is AI fraud a useful sequence anchor? Yes. The 2026 agenda ran heavily on AI-driven fraud and agentic trust-and-safety systems. Sequencing anchored to a specific AI-fraud or account-takeover problem outperforms a generic fraud-tooling pitch, because it matches the conversation the room is already having. ### How does Marketplace Risk San Francisco compare to the regional editions? The San Francisco program is a multi-day US event with a broad sponsor and speaker base. The London, New York, and Brazil editions are tighter regional formats. For a vendor with a US motion and marketplace, crypto, or fintech ICP, San Francisco is the densest US trust-and-safety buying window in this series. ### How do I write Marketplace Risk San Francisco attribution back to Salesforce? Tag every Campaign Member with the event campaign and a buyer-type custom field. Run reports at 48 hours, 60 days, and 180 days. US marketplace-risk deals close on 4-9 month cycles, so the attribution model needs to track first touch through close, with sourced and influenced reported separately. More event pipeline playbooks ## More event pipeline playbooks [ Seatrade Cruise Global Miami Beach, United States · Apr 13, 2026 · Cruise ](/events/seatrade-cruise-global/)[ The Asian Banker Summit Kuala Lumpur, Malaysia · May 13, 2026 · Banking ](/events/the-asian-banker-summit/)[ Marketplace Risk London London, United Kingdom · Oct 21, 2025 · RegTech ](/events/marketplace-risk-london/)[ Marketplace Risk Brazil Sao Paulo, Brazil · Aug 19, 2025 · RegTech ](/events/marketplace-risk-brazil/)[ Marketplace Risk New York New York, United States · Apr 29, 2025 · RegTech ](/events/marketplace-risk-new-york/)[ Identiverse Las Vegas, United States · Jun 15, 2026 · Identity ](/events/identiverse/) ## Marketplace Risk San Francisco pipeline map 20 minutes. We walk source, enrich, sequence, capture, and attribute for the show you are about to sponsor or attend. [ Book a 20-min walkthrough ](/demo/) $2.4M at RSA + Black Hat $2M across 15 fintech shows $1.2M from Money20/20