# Performance Racing Industry Show - PRI Show

- Dates: 10 December 2026 to 12 December 2026
- Location: Indiana Convention Center, Indianapolis, United States
- Organiser: Performance Racing Industry
- Industry: Automotive
- Expected attendance: 40,000

## About

The PRI Show is a gathering of motorsports professionals, exhibiting companies, and attendees from various countries. It focuses on the racing industry.

## Who attends

Join the world's largest gathering of motorsports professionals.

_As described by the organiser._

## Official links

- [Official website](https://www.performanceracing.com/)
- [Registration](https://registration.experientevent.com/ShowPRI261/Flow/ATT/?MarketingCode=PRI052)
- [Agenda](https://www.performanceracing.com/trade-show/media/bin-program#main-content)

## Topics

- Business Management
- Sales & Marketing
- Advanced Vehicle Technology
- Trends & Research
- Sponsorship
- Building Brands/Branding
- Digital Marketing
- Industry Segment Specific Topics

## Sponsors and partners

- Hooked On Driving
- Canton Racing Products
- Dayco Performance Products
- Hot Shot's Secret

## Where to stay

- **Hilton Garden Inn Indianapolis Downtown**: 130 m from the venue, 108 North Pennsylvania Street, Indianapolis, 46204
  - [Hotel website](https://www.hilton.com/en/hotels/inddhgi-hilton-garden-inn-indianapolis-downtown/)
- **Sheraton Indianapolis City Centre Hotel**: 150 m from the venue, 31 West Ohio Street, Indianapolis, 46204
- **Conrad Indianapolis**: 150 m from the venue
- **Home2 Suites**: 200 m from the venue, 115 North Pennsylvania Street, Indianapolis, 46204
  - [Hotel website](https://www.hilton.com/en/hotels/indhtht-home2-suites-indianapolis-downtown/)
  - Phone: +1 317-423-3636
- **Embassy Suites by Hilton Indianapolis - Downtown**: 220 m from the venue, 110 West Washington Street, Indianapolis, 46204
  - [Hotel website](https://www.hilton.com/en/hotels/indwwes-embassy-suites-indianapolis-downtown/)
- **Hilton Indianapolis Hotel & Suites**: 230 m from the venue, 120 West Market Street, Indianapolis, 46204
  - [Hotel website](https://www.hilton.com/en/hotels/inddnhf-hilton-indianapolis-hotel-and-suites/)
  - Phone: +1 317-972-0600
- **Aloft**: 250 m from the venue, 136 East Market Street, Indianapolis, 46204
- **Hyatt Regency Indianapolis**: 320 m from the venue, 101 West Washington Street, Indianapolis, 46204
  - [Hotel website](https://www.hyatt.com/hyatt-regency/en-us/indri-hyatt-regency-indianapolis)
  - Phone: +1 317-632-1234

## What people are saying

Official hashtag: #pri2025

- [Surging Exhibitor Demand Powers Excitement for 2026 PRI Show](https://fervogear.com/2026/06/11/news/general/exhibitor-demand-2026-pri/)
  - The 2026 Performance Racing Industry Show is set for December 10-12 in Indianapolis. Exhibitors are rapidly finalizing booth selections, indicating strong confidence in the event's commercial value. More than 920 companies have committed to
  - By fervogear.com
- [PRI Show 2026 Indianapolis — Attendee Guide](https://indyeventguide.com/guides/performance-racing-industry-guide/)
  - Performance Racing Industry Show 2026: Attendee Guide Updated March 7, 2026 The world's largest motorsports trade show. Four days, 40,000+ racing professionals, and a show floor that takes the full run to cover. Here's how to navigate PRI S
  - By indyeventguide.com
- [PRI 2025 Day 1! Performance Racing Industry Show Invades INDANAPOLIS!](https://www.youtube.com/watch?v=0k9CvD6qMt8)
  - The Performance Racing Industry is back in full swing here in Indianapolis Indiana despite some typically cold midwest weather! Once again the Street Racing ...
- [Race Car Stuff! Performance Racing Industry Show 2025 Indianapolis IN](https://www.youtube.com/watch?v=er53vP2mve0)
  - Attending my favorite show of the year - the Performance Racing Industry show in Indianapolis IN. This is THE show to attend if you're a racing or performance enthusiast.

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Source: https://www.luminik.io/events/performance-racing-industry-show-pri-show-indianapolis/