# Pure London - Womenswear

- Dates: 7 February 2027 to 10 February 2027
- Location: NEC, Birmingham, United Kingdom
- Organiser: Hyve Group
- Industry: Retail & E-commerce
- Expected attendance: 16,000

## About

Pure London is a fashion trade show joining Spring Fair at the NEC Birmingham to create a new fashion destination. It is described as the ultimate fashion trade show experience for the fashion industry.

## Official links

- [Official website](https://www.purelondon.com/)
- [Agenda](https://www.purelondon.com/agenda#searchToggle)

## Speakers

- Ed Burstell
- Jules Standish, Head of Colour, London College of Style
- Roo Davies, Founder, The Mojo Coach Ltd
- Sebastien Renault, Artistic Director, Promostyl
- Therese Oertenblad, Founder, Small Business Collaborative
- Abigail Edmunds, Founder, Domino Style
- Alan O'Neill, Managing Director, Kara Change Management
- Amy Hobson, Digital Marketing and Social Media Trainer, Social B
- Anais James, Ethics & Social Impact Manager, Pangaia
- Andrew Xeni, Founder and CEO / Founder and Chairman
- Anna Pangbourne, CEO, Fashion & Textile Children’s Trust
- Anna Wood, Business Mentor & Former Retailer
- Anton Dell, Founder, FNAD
- Arizona Muse, Fashion Model
- Lee Kenny, News Editor, Drapers
- Lesley Farrow, Owner, Niche boutique
- Lucy Hall, Founder, Digital Woman
- Maddie Ashbrook, Owner/Director, Moo and Boom
- Maddie Forman, Fashion Merchant Growth Lead, TikTok Shop
- Malaïka Ewande, Fashion Designer and Creative Director, Vesuvius

## Where to stay

- **Grand Hotel**: 80 m from the venue, 5 stars, 1 Church Street, Birmingham, B3 2FE
  - [Hotel website](https://www.thegrandhotelbirmingham.co.uk)
  - Phone: +44 121 827 9600
- **Hotel du Vin**: 100 m from the venue, 25 Church Street, Birmingham, B3 2NR
  - [Hotel website](https://www.hotelduvin.com/locations/birmingham/)
  - Phone: +44 121 794 3005
- **Premier Inn**: 110 m from the venue, 3-6 Waterloo Street, Birmingham, B2 5PG
  - [Hotel website](https://www.premierinn.com/gb/en/hotels/england/west-midlands/birmingham/birmingham-city-centre-waterloo-street.html)
  - Phone: +44 333 777 3903
- **The Briar Rose**: 170 m from the venue, 25 Bennett's Hill, Birmingham, B2 5RE
  - [Hotel website](https://www.jdwetherspoon.com/hotels/england/west-midlands/the-briar-rose)
- **Staybridge Suites**: 280 m from the venue, Martineau Place, Birmingham, B2 4UW
- **Britannia Hotel**: 310 m from the venue, 21-25 New Street, Birmingham, B2 4RX
- **Holiday Inn Express**: 390 m from the venue, St Chads Queensway, Birmingham, B4 6HY
  - [Hotel website](https://www.ihg.com/holidayinnexpress/hotels/gb/en/birmingham/bhxsh/hoteldetail)
  - Phone: +44 371 902 1636
- **Travelodge Birmingham Central Moor Street**: 450 m from the venue, Carrs Lane, Birmingham, B4 7SS
  - [Hotel website](https://www.travelodge.co.uk/hotels/531/Birmingham-Central-Moor-Street-hotel)

## What people are saying

Official hashtag: #purelondonxjatc

- [Pure London x JATC February 2025 - YouTube](https://www.youtube.com/watch?v=LM1_MuC41dc)
  - Discover fashion magic at Pure London x JATC next February 2025. Showcase your brand or explore the latest trends at Olympia. Whether you're an exhibitor or ...
- [Pure London | The UK's largest festival of fashion - YouTube](https://www.youtube.com/watch?v=YfKfRik1DxU)
  - Pure London S/S is officially open! The most creative buyers, designers and brands are here under one roof, new season collections are captivating all at The Catwalk and there's trend ...

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Source: https://www.luminik.io/events/pure-london-womenswear-birmingham/