# Strategic Brand Management

- Dates: 24 August 2026 to 28 August 2026
- Location: Dubai, UAE, Dubai, United Arab Emirates
- Organiser: Atton Institute DMCC
- Industry: MarTech

## About

The Modern Strategic Brand Management course in Dubai is a four-day training program focused on building and managing strong brands. It covers brand positioning, brand equity, digital branding strategies, and brand audits. The course is designed for brand managers, marketing staff, product managers, business managers, and marketing professionals seeking to improve brand strategy skills.

## Official links

- [Official website](https://atton-institute.com/training-courses/uae/dubai/marketing/modern-strategic-brand-management.html)
- [Registration](https://atton-institute.com/training-courses/uae/dubai/marketing/modern-strategic-brand-management-01-11-2027.html)

## Topics

- Business Services
- Education & Training

## What people are saying

Official hashtag: #strategicbrandmanagement

- [Modern Strategic Brand Management Course in Dubai – Atton Institute](https://www.youtube.com/watch?v=inbhhM2wAK8)
- [Strategic Brand Management by Kevin Lane Keller | Book Summary and ...](https://www.youtube.com/watch?v=OP9QJbxjk88)
  - Strategic Brand Management by Kevin Lane Keller | Book Summary and Analysis "Strategic Brand Management" by Kevin Lane Keller is a seminal text in the field of marketing that off
- [1.2 Strategic Brand Management Process](https://www.youtube.com/watch?v=D44UGRX2XRM)
  - Broadly, there are four steps in the strategic brand management process: First, identify and establish brand identity and positioning Second, plan and implement your brand marketing programs Third ...
- [Kevin Lane Keller: The Blueprint for Brand Resonance](https://www.youtube.com/watch?v=WX3Vr9Y3aA0)
  - And with Strategic Brand Management, Kevin he defined how a generation of marketers understands brand equity.

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Source: https://www.luminik.io/events/strategic-brand-management-dubai/