--- title: "For RevOps: CRM-safe event attribution" description: "The objects Luminik writes to Salesforce or HubSpot, the match rules behind every number, and the review queue that keeps uncertain matches off records." canonical: https://www.luminik.io/for-revops/ source: html generated_at: 2026-08-10T20:51:57.678Z --- For RevOps and marketing ops # Event attribution that respects the CRM you keep clean. Field mapping you approve, three-tier match confidence, a review queue for anything uncertain, and sourced pipeline written to Salesforce or HubSpot within 48 hours. [Book a 20-min walkthrough](/demo/)[See what writes where](#object-model) How data flows ## One governed path from attendee list to CRM record Attendees come in from event platforms and public registrations. What goes out is field-mapped, confidence-scored, and written to the Salesforce, HubSpot, and Apollo you already run. Topology, your CRM and vendors ### Attendees in. Pipeline to your CRM. Bring-your-own-vendor Attendee sources EP Event platforms Cvent, Bizzabo, Swapcard PR Public registrations Websites, LinkedIn CS Vendor lists CSV, PDF, Google Sheets Luminik orchestration ![Luminik](/luminik-icon.svg) Luminik Source → enrich → score Your tools SF Salesforce Contacts + Opps + fields HS HubSpot Timeline + Deal writeback AP Apollo Enrichment + sequences EP Event platforms Cvent, Bizzabo, Swapcard PR Public registrations Websites, LinkedIn CS Vendor lists CSV, PDF, Google Sheets ![Luminik](/luminik-icon.svg) Luminik Source, Enrich, Score Route, Capture, Attribute SF Salesforce Contacts + Opps + fields HS HubSpot Timeline + Deal writeback AP Apollo Enrichment + sequences Attendee sources Luminik orchestration Your tools No second dashboard. Your tools keep the data. ## What event tools usually do to a CRM You are the one who answers for record quality after the event team signs a tool. This page is about what that tool should have to prove to you first. Push, today ### The inherited event tool - A vendor dashboard reports pipeline numbers that exist on no Opportunity record you can query - Attendee CSVs arrive with no dedupe plan, and the cleanup lands on your team's Monday - A tool gets write access to the CRM, and six months later nobody can say which fields it touched - Sourced and influenced get blended into one number, and finance stops trusting both - The enrichment contract, the DPA, and the compliance questions all route through a vendor you did not pick vs Pull, with Luminik ### The event pipeline, on your rules - Field mapping your team picks and previews before a single record writes - Three-tier matching by email, domain, and company name, with a confidence level on every match - LOW-confidence matches held as suggestions for your review, never written silently - Sourced and influenced pipeline as two separate fields your CFO can query independently - Enrichment on your own vendor credentials, so the contract, DPA, and compliance posture stay yours The object model ## What writes where, and what gates it Six record types, each behind a mapping your team approves. Shown here in Salesforce shape; on HubSpot the same records land as contacts, timeline events, and deal properties. | Luminik record | Where it writes | Your control | | ----------------------- | -------------------------------------------------- | -------------------------------------------- | | Attendee (ICP-matched) | Lead or Contact, matched by email | You approve the field mapping first | | Event touch | Campaign Member, status Responded or Attended | Statuses map to your campaign model | | Voice note + AI summary | Task on the Lead or Contact | Attached to the timeline, never a new object | | Booked meeting | Event + Task, linked to the Opportunity if matched | Only HIGH or MEDIUM confidence links | | Sourced pipeline | Custom Opportunity field you pick | Named by your team, split from influenced | | Influenced pipeline | Custom Opportunity field you pick | Campaign influence with guardrails | Field-level detail lives on the [Salesforce](/integrations/salesforce/) and [HubSpot](/integrations/hubspot/) integration pages. Attribution quality ## The rules behind every number An attribution number is only as good as the rules that produced it. These are published, not proprietary, so you can defend the number without defending a black box. ### Match rules you can read Attribution runs on three-tier matching: email, domain, company name. Every match carries a confidence level of HIGH, MEDIUM, or LOW, visible on the record, so an auditor can trace how any number was derived. ### A review queue for anything uncertain HIGH and MEDIUM confidence matches write. LOW-confidence matches are saved as suggestions and wait for your sign-off. Nothing ambiguous reaches an Opportunity record without a human on your team approving it. ### Sourced and influenced, kept apart Two separate fields, two separate claims. Primary-source logic for pipeline the event created, influence with guardrails for pipeline the event touched. Blending them is where event ROI loses credibility, so Luminik never does. ### A writeback window you can plan around Attribution lands within 48 hours from event end, timestamped, on the records your reporting already reads. No vendor screenshot in the path between the event and the QBR deck. Integration health ## Built to pass your security review The connection model assumes a RevOps team with opinions: scoped access, previewed mappings, sandbox validation, and an audit trail you can pull without asking us. ### OAuth scoped to what it writes One OAuth handshake, scoped to the objects Luminik touches. Your admin approves the scope list, and anything you do not grant, Luminik cannot write. Credentials sit in an isolated, encrypted vault behind SSO, separate from tenant data. ### Mapping preview before first write Every Luminik field maps to a CRM field you pick, standard or custom. Changes go through a preview step, and the mapping UI flags any field the connected user cannot write before you save. ### Sandbox first, production second During pilot setup we connect your sandbox, run one event through all five stages, and validate the writeback shape with your team before production is touched. Sandbox-to-prod field differences surface in the mapping diff. ### An audit trail on every action Org-scoped permissions, a full audit trail on every admin action, and a SOC 2 report available on request. Deleting an attendee cascades through enrichment records, activity logs, and voice notes. CRM records stay yours. BYOV means the vendor relationship stays yours. Luminik orchestrates enrichment through the Apollo, ZoomInfo, Cognism, or other vendor credentials you already hold. No second data contract, no paying twice for the same records, and no new compliance surface to explain to legal. [See the full vendor list](/integrations/). The objection round ## Questions RevOps asks before granting write access Will this spam my CRM? No. Three-tier matching (email, domain, company name) attaches attribution where the match is HIGH or MEDIUM confidence. LOW-confidence matches are saved as suggestions for your team to review before anything writes to the Opportunity. You decide what lands on the record. What does Luminik write, exactly? Leads or Contacts for ICP-matched attendees, Campaign Members for event touches, Tasks for voice notes and meetings, and sourced plus influenced pipeline on custom Opportunity fields you name. On HubSpot, the same records land as contacts, timeline events, and deal properties. Every field goes through a mapping your team approves. Who owns the enrichment relationship under BYOV? You do. Luminik calls your enrichment vendor's API with your own credentials, so your vendor agreement and DPA cover the enrichment layer. Luminik's DPA covers what it stores and processes on top. No data resale, and no raw profile payloads held past the vendor's own retention window. Can we validate the writeback in a sandbox before production? Yes. Pilot setup connects your sandbox, maps the fields, runs one event through sourcing, enrichment, sequencing, capture, and attribution, and validates the result with your team. Production is only connected after you have seen the exact shape of what writes. What happens to a LOW-confidence match? It waits. LOW-confidence matches are stored as suggestions with the matching evidence attached, and your team accepts or rejects them from a review queue. Nothing writes to an Opportunity record until someone on your side approves it. 48hr Attribution written back to Salesforce or HubSpot from event end, timestamped on the record 1,840 ICP-matched targets filtered from 43,000 RSA attendees for a Series C cybersecurity customer, before a single CRM write $2.4M Attributed pipeline across RSA, Black Hat, and a regional summit, every dollar of it on an Opportunity field > RevOps had to re-map one custom field on Opportunities, but the writeback was clean within 48 hours from event end. VP of Marketing Series C cybersecurity 260 employees [From the case study](/case-studies/cybersecurity-automation-rsa-blackhat/) For the technical evaluation ## The detail your review will ask for [Salesforce integrationOAuth scopes, the field-by-field writeback map, and sandbox validation.](/integrations/salesforce/)[HubSpot integrationContacts, timeline events, and deal property writeback.](/integrations/hubspot/)[BYOV and all integrationsEnrichment and sequencing vendors Luminik orchestrates on your credentials.](/integrations/)[Salesforce event ROI reportingCampaign hierarchy, member statuses, and the report finance will read.](/solutions/salesforce-event-roi/)[Post-event attributionHow sourced and influenced pipeline is computed and written.](/product/post-event-attribution-roi/)[FAQ: data, privacy, operationsHosting, deletion cascades, DPA boundaries, and the InfoSec questionnaire.](/faq/) ## Bring an Opportunity. See exactly what would write to it. 20 minutes with your sandbox. We map the fields live, run one event through the motion, and show you the review queue before anything touches production. [Book a 20-min walkthrough](/demo/) 48hr writeback window$2.4M at RSA + Black HatSourced and influenced, split Sandbox-first pilots on every tier. Details on [pricing](/pricing/).