--- title: "Luminik: Source, capture, and attribute event pipeline" description: "AI software for B2B marketing teams to source, capture, and attribute pipeline from third-party events with attendee scoring, booth context, and CRM sync." canonical: https://www.luminik.io/ source: html generated_at: 2026-05-23T15:34:35.642Z --- # Source, capture, and attribute pipeline from third-party events. Luminik uses AI to score third-party event attendees, prepare event-specific outreach, capture booth context, and write sourced and influenced pipeline back to your CRM. [ Book a 20-min walkthrough ](/demo/) [ See the five stages ](#how-it-works) Best fit: B2B marketing and RevOps teams where third-party events already carry pipeline targets, sales follow-up, and CRM attribution pressure. Usually a fit for teams with several third-party events a year, or one to two flagship events with serious spend and pipeline targets. Trusted by teams proving pipeline from third-party events Money20/20 RSA Conference Black Hat Dreamforce Gartner Summit SFF Banking Transformation Fintech Revolution Money20/20 RSA Conference Black Hat Dreamforce Gartner Summit SFF Banking Transformation Fintech Revolution Stage 1 to 3 · Pre-event to on-floor ## From 43,000 registered attendees to 85+ booked meetings Watch the list narrow: Luminik sources attendees, enriches through your Apollo or ZoomInfo contract, scores against your ICP, sequences the right people, and lands meetings on reps' calendars, all before the floor opens. 1. Stage 1 Source attendees 43,200 records 2. Stage 2 Enrich + ICP score 1,840 records 3. Stage 3 Push to sequencer 620 records 4. Stage 4 Meetings booked 87 records RSA Conference 2026 ### Source attendees Pull from event platforms, speaker lists, exhibitor directories Count 43,200 Janine Rossi VP Security · Datadog Tobias Nguyen Director SecOps · Cloudflare Alice Zhou CISO · Snowflake Stage 4 · On the floor ## The mobile app your reps actually use at the booth Offline-first iOS and Android. QR scan, on-device badge OCR with per-field confidence, voice notes with AI-extracted next steps. Every capture lands in Salesforce or HubSpot the same day, keyed to the pre-event ICP score. 9:41 RSA 2026 · Booth 4821 Capture Online Point at the attendee badge QRBadge OCRCard AD Priya Ramanathan VP Platform Engineering Arcturus Data ICP score 94 Tier 1 ICP · 5,000+ FTE · Data/AI stack · Account in pipeline ✓Pre-event email opened · Session bookmarked ✓ContactPriya Ramanathan ✓AccountArcturus Data ✓Lead score94 (Tier 1) ✓SourceEvent · RSA 2026 booth capture ✓EngagementSynced to timeline Written to Salesforce Contact + Lead + Opportunity Captured today142 01 · Scan QR, badge OCR, or business card One tap. Offline-capable. Works through a faulty hotel wifi. 02 · Score surfaces ICP score + pre-event context The score your reps saw walking in. Plus every pre-event touch for this contact. 03 · Push to CRM Salesforce or HubSpot, same day Contact, Lead, Engagement, and Opportunity fields. Rep attribution preserved. iOS · Android Offline-first · 200-item queue Same-day CRM sync Pre-event ICP on-device [See the full capture flow](/product/during-event-capture/) ## The handoffs your current event tools leave behind Event tooling splintered across host-side software, attendee intelligence, scan apps, and closed suites. The sponsor-side pipeline disappears in the handoffs. Event organizer software Runs registration, agenda, check-in. Built for the host. Sponsor-side teams still need target accounts, rep prep, booth context, and CRM attribution. Event intelligence tools Strong at event selection. The handoff starts when the attendee list has to become meetings, captures, and attributed opportunities. Badge capture apps Stop at the scan. Scans aren't leads. Your CRM fills up with noise. Closed suites with their own waterfall Report attribution inside their own dashboard. Their enrichment fuels their dashboard. Your CRM never gets the attribution record. Luminik orchestrates all five stages. Source, enrich, sequence, capture, attribute. Through the CRM and vendors you already own. AI-native where the work needs judgment ## AI across scoring, outreach, capture, and attribution Luminik uses AI inside the workflow, then keeps the proof inside your CRM. The model helps decide who matters, what to say, what happened on the floor, and which opportunity should get credit. ### ICP scoring Scores attendees against target accounts, title seniority, company size, and event-specific signals, with reasoning reps can read before a conversation. ### Event-specific angles Turns enriched account context into Apollo, HubSpot, or Salesforce sequence variables tied to the event and the buyer's likely priority. ### Conversation extraction Transcribes voice notes into summaries, action items, interests, budget or timeline signals, next steps, and key quotes while the booth context is fresh. ### Attribution matching Ranks email, domain, and company-name matches with confidence labels before sourced and influenced pipeline writes back. Why teams switch ## Keep your CRM, sequencer, and enrichment vendors Three things every closed event suite asks you to give up (your enrichment vendor, your CRM as source of truth, and the stages between pre-event and post-event) are the three things Luminik keeps. ### Attribution lands inside your own Salesforce or HubSpot. Sourced and influenced pipeline, tied to each booth, rep, and account, written back to Salesforce or HubSpot as first-class fields. Exportable. Defensible in a QBR. Reps never log into a second dashboard to see attribution. ### Bring your own enrichment. Bring your own sequencer. Apollo, HubSpot, Salesforce, ZoomInfo, Clay. The vendors you already pay for plug in. Luminik orchestrates them (Outreach ships Q2 2026). You keep your data contract, your pricing, your waterfall. ### One event pipeline, five stages, no handoff loss. Source the attendee list, enrich it, push it to your sequencer, capture the room on mobile, attribute the pipeline. No CSV exports between vendors. No data dropped in the handoff. Stage 5 · Attribution writeback ## The number your CFO actually trusts Sourced and influenced pipeline, tied to each account, rep, and booth. Pulled from your Salesforce. Exportable for QBR. Defensible when the CFO asks what that six-figure booth produced. Money20/20 Europe · Event ROI ### Pipeline attribution Attribution lands in Salesforce within 48 hours SourcedInfluenced Spend $0 Sourced pipeline $0 Revenue (90d) $0 Meetings booked 0 Klarna Closed-Won $186,000 Adyen Proposal $287,000 Okta Negotiation $214,000 Checkout.com Closed-Won $163,000 Wiz Proposal $139,000 Ramp Discovery $182,000 Attribution: First-touch + rep capture sync Source: Salesforce · Last sync 2s ago ## Proof from real events, written back to the CRM Two customer programs. Both ran the full pipeline. Both reported attribution inside their own Salesforce within 48 hours of floor close. ### RSA Conference + Black Hat Pipeline generated $2,400,000 Meetings booked 85+ ICP identified 1840 Contacted 92% ### Money20/20 + Fintech circuit Pipeline generated $2,000,000 Meetings booked 270+ ICP identified 3200 Contacted 88% > Money20/20 used to be 11,000 people and our reps running on instinct. This year we pulled the attendee list six weeks out, enriched on our Apollo plan, and pre-booked over 110 meetings before we landed in Vegas. Two days after floor close I had $1.2M in sourced pipeline on the Opportunity record in Salesforce. The follow-up actually got done in the first week, because the CRM already had context attached. Head of Marketing Series B fraud detection · 180 employees · Europe Head of Marketing Series C cybersecurity · 260 employees For teams already paying for an event tool ## Why teams leave their current event tools Push, from current ### What you're paying for today Maybe three tools: a $50K/year intelligence subscription that ends at "who's registered," a capture app that dumps scans into a CSV, a closed suite that decides the ROI number for you. Or maybe zero tools, just an SDR building the target list the week before the show and a scan app rented for the booth. Either way, the pipeline leaks in the handoffs and nobody owns the attribution number. Pull, to new ### What you get with Luminik One event pipeline: attendee list sourced 6 weeks out, enriched through the vendors you already pay for, sequenced in your Apollo, HubSpot, or Salesforce (Outreach ships Q2 2026), captured offline on the floor, then written back to Salesforce as sourced and influenced pipeline. Five stages. Your Salesforce. Your Apollo. Your enrichment vendor. Anxiety, mitigated ### And if it doesn't work The event pipeline is the mechanism, and it carries an outcome floor. On Growth and Scale, every flagship event has a 10 booked meetings floor; if we miss, the platform fee for that month is credited. For the first event, the optional $2,500 Concierge Pilot is fully refunded if the floor is missed and credits 100% against Year 1 if you subscribe. Terms in writing, no multi-year lock-in. ## See attribution on your next flagship event. 20 minutes. You pick the event. We walk the sourcing, enrichment, and writeback live on a real show you already paid for. [ Book a 20-min walkthrough ](/demo/) $2.4M at RSA + Black Hat $2M across 15 fintech shows $1.2M from Money20/20 Growth + Scale tiers carry a 10-meeting floor per flagship event. Details on [pricing](/pricing/).