--- title: "Fintech event marketing: Money20/20 and SFF" description: "Event pipeline platform for fintech and regtech vendors at Money20/20, SFF, and Finovate. VP Fraud, Compliance, and Payments meetings pre-booked." canonical: https://www.luminik.io/industries/fintech/ source: html generated_at: 2026-05-25T22:11:33.832Z --- For fintech # Pre-book fintech buyer meetings before Money20/20\. Attendee list built six weeks before the floor opens, scored for fraud, risk, and payments buyers, and written back to Salesforce as attributed pipeline within 48 hours. [ Book a 20-min walkthrough ](/demo/) Pre-event ## Surface the 200 bank and fintech buyers out of 11,000 attendees - →Source attendees 4-6 weeks before Money20/20 from event platforms and public directories - →Enrich on your Apollo or ZoomInfo plan. Score for bank category, fraud/risk function, payments seniority - →Pre-book meetings with VP Fraud, Head of Compliance, and Head of Payments - →Sequence ranked lists through Salesforce, HubSpot, Apollo, or Slack (Outreach Q2 2026) Money20/20 USA M20/20 attendees 11,000+ ICP-matched 210 Pre-booked meetings 68 In-event ## Capture the room without drowning reps in bad scans - →Badge scans, business cards, and floor conversations captured on mobile - →Voice notes transcribed with account context from your ICP list - →Works on flaky conference Wi-Fi. Syncs to Salesforce or HubSpot when connectivity returns - →Unqualified scans filtered at the ICP-score level before follow-up sequences fire Money20/20 USA Event Money20/20 Location Las Vegas Same-day sync 94% Post-event ## Your CFO's event ROI dashboard - →Sourced and influenced pipeline attributed to each show inside Salesforce or HubSpot - →Compare Money20/20 USA vs Europe vs SFF on real pipeline numbers - →Closed-won revenue traced back to the event and rep that sourced it - →Defensible ROI inside the CRM the CFO already reviews Money20/20 USA Pipeline (3 events) $1.2M Meetings 110+ Opps 22 Pipeline attribution ## What Money20/20 actually produced Money20/20 Europe · Event ROI ### Pipeline attribution Attribution lands in Salesforce within 48 hours SourcedInfluenced Spend $0 Sourced pipeline $0 Revenue (90d) $0 Meetings booked 0 Klarna Closed-Won $186,000 Adyen Proposal $287,000 Stripe Negotiation $214,000 Checkout.com Closed-Won $163,000 Revolut Proposal $139,000 Ramp Discovery $182,000 Attribution: First-touch + rep capture sync Source: Salesforce · Last sync 2s ago ## From 11,000 Money20/20 attendees to 210 ICP matches and 110+ meetings. 1. Stage 1 Source attendees 11,000 records 2. Stage 2 Enrich + ICP score 210 records 3. Stage 3 Push to sequencer 140 records 4. Stage 4 Meetings booked 34 records Money20/20 USA ### Source attendees Pull from the Money20/20 registered roster, session speakers, and sponsor directory Count 11,000 Priya Shah VP Fraud · Capital One Marcus Obi Head of Compliance · Stripe Lena Park Head of Payments · Wells Fargo Real numbers · Series B regtech fraud detection customer ## The Money20/20 math Same show, same booth, same team. What changes is how the funnel narrows. Without Luminik 1. 11,000 attendees on the floor 2. \~200 random badge scans 3. \~8 opportunities, 2-3 week follow-up lag Illustrative baseline. Booth spend with no Salesforce attribution. With Luminik · 3 events 1. 210 ICP-matched from 11,000 Money20/20 attendees 2. 110+ pre-booked meetings (68 from pre-event alone) 3. 22 opportunities, same-business-day sequencing $1.2M attributed pipeline in Salesforce across 3 events. US market entry 6 months early. Money20/20 USA + Money20/20 Europe + Singapore FinTech Festival. Numbers from a Series B regtech fraud detection customer. Past performance, not a promise. ## Fintech events we map into pipeline [Money20/20 USA](/events/money2020-vegas/) Location Las Vegas Size 11,000+ Season October [Money20/20 Europe](/events/money2020-eu/) Location Amsterdam Size 8,000+ Season June [Singapore FinTech Festival](/events/singapore-fintech-festival/) Location Singapore Size 60,000+ Season November [Banking Transformation Summit](/events/banking-transformation-summit/) Location London Size 1,500+ Season Spring Fintech Meetup Location Las Vegas Size 6,000+ Season March Gartner IAM Summit Location Grapevine, TX Size 4,000+ Season December | Event | Location | Typical size | Season | | ----------------------------------------------------------------------- | ------------- | ------------ | -------- | | [Money20/20 USA](/events/money2020-vegas/) | Las Vegas | 11,000+ | October | | [Money20/20 Europe](/events/money2020-eu/) | Amsterdam | 8,000+ | June | | [Singapore FinTech Festival](/events/singapore-fintech-festival/) | Singapore | 60,000+ | November | | [Banking Transformation Summit](/events/banking-transformation-summit/) | London | 1,500+ | Spring | | Fintech Meetup | Las Vegas | 6,000+ | March | | Gartner IAM Summit | Grapevine, TX | 4,000+ | December | ## What the pipeline motion looks like per fintech role Marketing Leaders Pre-event Account targeting, event selection In-event High-fit meetings Post-event ROI reports, budget justification Field Marketers Pre-event Prep lists, attendee enrichment In-event Rep-ready context Post-event Timely follow-ups RevOps / CRM Managers Pre-event Campaign planning, segmentation In-event Lead tagging + sync Post-event Attribution + reporting SDRs / AEs Pre-event Warm outreach with context In-event Real-time lead capture Post-event CRM tasks pre-filled | Persona | Pre-event | In-event | Post-event | | --------------------- | ---------------------------------- | ---------------------- | --------------------------------- | | Marketing Leaders | Account targeting, event selection | High-fit meetings | ROI reports, budget justification | | Field Marketers | Prep lists, attendee enrichment | Rep-ready context | Timely follow-ups | | RevOps / CRM Managers | Campaign planning, segmentation | Lead tagging + sync | Attribution + reporting | | SDRs / AEs | Warm outreach with context | Real-time lead capture | CRM tasks pre-filled | > Money20/20 USA is 11,000 attendees and our ICP is maybe 200 of them, specific titles in fraud, risk, and payments. Luminik surfaced 187 with the right titles from the pre-event list, our reps pre-booked 34 meetings with 22 of those, and we closed $340K in Q4 attributed to that one show. More useful than the number: I stopped staring at a 50-page agenda at midnight trying to work out who to chase. VP Marketing Series B fintech fraud detection 180 employees Fintech event pipeline resources ## Proof and tools for your next Money20/20 or SFF [ Money20/20 fraud detection pipeline $1.2M attributed pipeline, 110+ meetings, 210 ICP-matched from 11,000 attendees. ](/case-studies/regtech-fraud-detection-money2020/)[ Pre-event sourcing for Money20/20 and SFF ICP scoring and attendee sourcing starting 6 weeks before the floor. ](/product/pre-event-intelligence/)[ Free Money20/20 outreach sequence generator Build a multi-channel pre-event cadence for your fintech show. ](/tools/event-outbound/)[ Model your Money20/20 pipeline Free event ROI calculator. Enter the event and your ICP, get a pipeline estimate. ](/tools/event-roi-calculator/) ## Have a fintech event on the calendar? 20 minutes on Money20/20, Singapore FinTech Festival, or Finovate. We walk sourcing, enrichment, booth capture, and writeback live on the show you already paid for. [ Book a 20-min walkthrough ](/demo/) $1.2M pipeline across 3 fintech events 110+ pre-booked meetings