--- title: "Manufacturing event pipeline: IMTS, Hannover Messe" description: "Event pipeline platform for industrial technology vendors at IMTS, Hannover Messe and Formnext. Find plant and automation buyers and attribute pipeline in CRM." canonical: https://www.luminik.io/industries/industrial-manufacturing/ source: html generated_at: 2026-08-09T21:22:58.194Z --- For industrial technology and manufacturing # IMTS puts 89,020 people in McCormick Place. Your reps get about nine useful hours. Build the target list weeks ahead of the event, score for plant and automation buyers, and attribute the pipeline inside Salesforce or HubSpot. [Book a 20-min walkthrough](/demo/) Pre-event ## IMTS is 89,020 people over six days across four buildings. Reps get about nine useful hours - →Build the target list weeks ahead, from the open web and the event platforms you are entitled to - →Enrich on your own Apollo or ZoomInfo plan. Score for plant role, line ownership and equipment-buying signal - →Book the meetings before anyone walks a floor that size - →Sequence ranked lists through Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce From the Luminik event catalogue IMTS attendees 89,020 Dates on file 14\-19 Sep 2026 Manufacturing events in our catalogue 3,100+ On-floor ## A manufacturing floor is no place to run capture off a laptop - →Badge scans, business cards and spoken notes captured on a phone at the booth and tagged to the account - →Holds when the hall Wi-Fi drops, then syncs to Salesforce or HubSpot when the connection comes back - →Without that, a machine-tool conversation stays in a rep's notebook and never reaches the CRM - →Owner and next step attached to the account before the team flies home From the Luminik event catalogue Automate, Las Vegas speakers listed 24 Automate sponsors listed 9 Hannover Messe speakers listed 20 Post-event ## Trade show budgets are the first thing an industrial CFO questions - →Sourced and influenced pipeline attributed to each event inside your own Salesforce or HubSpot - →Compare IMTS against Hannover Messe against the regional event on pipeline rather than badge counts - →Closed-won revenue traced back to the event and the rep that sourced it - →Next year's booth spend defended with pipeline numbers the finance team already reads From the Luminik event catalogue AMB Stuttgart attendees 86,000 MSV Brno attendees 82,230 Formnext Frankfurt attendees 38,282 Figures above are catalogue facts for the most recent edition on file rather than customer results. ## 89,020 people at IMTS. Your ICP is a narrow slice of the plant roles in it. Only the first count is a catalogue fact. The rest is a worked example of how the funnel narrows. 1. Stage 1 Source attendees 89,020 records 2. Stage 2 Enrich + ICP score 2,100 records 3. Stage 3 Push to sequencer 640 records 4. Stage 4 Meetings booked 45 records IMTS, ChicagoWorked example ### Source attendees Exhibitor directory, conference agenda and attending-company lists sourced weeks ahead of McCormick Place Count · from our catalogue 89,020 Marcus Feld Plant Director, Halden Precision Works Yuki Sato Head of Industrial Automation, Kestrel Forge Group Dana Whitlock Director Manufacturing Engineering, Sonderfeld Antriebe Worked example. The attendee total is from the Luminik event catalogue. Every figure after it is illustrative, and the sample records are invented. We have not yet published a customer program in this industry. Proof, and where it comes from ## Where our proof comes from We have not yet published a program in industrial technology and manufacturing. The mechanism is the same one that ran the two programs below. Everything in this page's demos is a worked example. The numbers here come from real customers. [Series C cybersecurityRSA, Black Hat and one regional summit$2.4Mattributed pipeline in Salesforce85+meetings across three events1,840ICP matched from 43,000 at RSARead the case study](/case-studies/cybersecurity-automation-rsa-blackhat/)[Series B regtech, fraud detectionMoney20/20 USA, Money20/20 Europe and SFF$1.35Msourced pipeline across three events$520Kclosed to date110+pre-booked meetings with bank fraud leadersRead the case study](/case-studies/regtech-fraud-detection-money2020/) Customer programs, named by stage and category rather than by company. Flagship events ## Industrial and manufacturing events we map into pipeline Twelve flagships across North America, Europe and APAC. Every linked row opens the catalogue page for that edition. [IMTS International Manufacturing Technology Show](/events/imts-international-manufacturing-technology-show-chicago/) Runs in even years. Largest manufacturing floor in North America Location Chicago, North America Size 89,020Catalogue When September [FABTECH](/events/fabtech-las-vegas/) Location Las Vegas, North America Size 31,000Catalogue When October [Automate](/events/automate-las-vegas/) 24 speakers and 9 sponsors on the catalogue page Location Las Vegas, North America Size \~40,000Public estimate When May [Automation Fair](/events/automation-fair-rockwell-automation-boston/) Controls and PLC buyers in one room Location Boston, North America Size 14,549Catalogue When November [Hannover Messe](/events/hannover-messe-b743efa17aec/) 20 speakers on the catalogue page Location Hannover, Europe Size \~130,000Public estimate When April [AMB International Exhibition for Metalworking](/events/amb-int-l-exhibition-for-metalworking-stuttgart/) Location Stuttgart, Europe Size 86,000Catalogue When September [MSV International Engineering Fair](/events/msv-international-engineering-fair-brno/) Central-European industrial buyers Location Brno, Europe Size 82,230Catalogue When October [Formnext](/events/formnext-int-l-exhibition-conference-on-additive-technologies-tool-making-frankfurt/) Additive manufacturing and tooling Location Frankfurt, Europe Size 38,282Catalogue When November [Advanced Manufacturing, MetalMadrid and Robomatica](/events/advanced-manufacturing-metalmadrid-composites-robomatica/) 9 speakers and 21 sponsors on the catalogue page Location Madrid, Europe Size 13,000Catalogue When November [IMTEX and Tooltech](/events/imtex-tooltech-machine-tool-technology-bengaluru/) Location Bengaluru, APAC Size 96,000Catalogue When January [AW Smart Factory and Automation World](/events/aw-seoul/) The APAC Industry 4.0 room Location Seoul, APAC Size 80,019Catalogue When March [ITAP Industrial Transformation Asia-Pacific](/events/itap-industrial-transformation-singapore/) Best APAC fit for software vendors specifically Location Singapore, APAC Size 16,000Catalogue When October | Event | Location | Region | Typical size | Source | When | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- | ------------- | ------------ | --------------- | --------- | | [IMTS International Manufacturing Technology Show](/events/imts-international-manufacturing-technology-show-chicago/)Runs in even years. Largest manufacturing floor in North America | Chicago | North America | 89,020 | Catalogue | September | | [FABTECH](/events/fabtech-las-vegas/) | Las Vegas | North America | 31,000 | Catalogue | October | | [Automate](/events/automate-las-vegas/)24 speakers and 9 sponsors on the catalogue page | Las Vegas | North America | \~40,000 | Public estimate | May | | [Automation Fair](/events/automation-fair-rockwell-automation-boston/)Controls and PLC buyers in one room | Boston | North America | 14,549 | Catalogue | November | | [Hannover Messe](/events/hannover-messe-b743efa17aec/)20 speakers on the catalogue page | Hannover | Europe | \~130,000 | Public estimate | April | | [AMB International Exhibition for Metalworking](/events/amb-int-l-exhibition-for-metalworking-stuttgart/) | Stuttgart | Europe | 86,000 | Catalogue | September | | [MSV International Engineering Fair](/events/msv-international-engineering-fair-brno/)Central-European industrial buyers | Brno | Europe | 82,230 | Catalogue | October | | [Formnext](/events/formnext-int-l-exhibition-conference-on-additive-technologies-tool-making-frankfurt/)Additive manufacturing and tooling | Frankfurt | Europe | 38,282 | Catalogue | November | | [Advanced Manufacturing, MetalMadrid and Robomatica](/events/advanced-manufacturing-metalmadrid-composites-robomatica/)9 speakers and 21 sponsors on the catalogue page | Madrid | Europe | 13,000 | Catalogue | November | | [IMTEX and Tooltech](/events/imtex-tooltech-machine-tool-technology-bengaluru/) | Bengaluru | APAC | 96,000 | Catalogue | January | | [AW Smart Factory and Automation World](/events/aw-seoul/)The APAC Industry 4.0 room | Seoul | APAC | 80,019 | Catalogue | March | | [ITAP Industrial Transformation Asia-Pacific](/events/itap-industrial-transformation-singapore/)Best APAC fit for software vendors specifically | Singapore | APAC | 16,000 | Catalogue | October | What the Source badge means: catalogue figures are the most recent edition on file, and public estimates are the organiser's own published figure. Looking for a specific event? [Browse every manufacturing event in the catalogue](/events/industry/manufacturing/) for dates, venues, speakers, and sponsors on every edition we carry. How the first one runs ## How we would run your first event No published program in this industry yet, so here is the method rather than a number. 1. Step 1 ### Source the attending-company picture Weeks ahead of the event we build the list from the open web and from the event platforms you are entitled to, then map it to the manufacturers, integrators and suppliers you sell to. 2. Step 2 ### Enrich and score on your own plan Enrichment runs through your Apollo or ZoomInfo contract. Scoring is tuned to plant leadership, controls and automation engineering, manufacturing engineering, quality and direct-materials procurement. 3. Step 3 ### Sequence, then capture the booth Ranked lists go into your sequencer with hall-specific and booth-specific angles. On the floor, scans, cards and voice notes are captured on a phone and attached to the account rather than to a spreadsheet. 4. Step 4 ### Attribute inside the CRM finance already reads Sourced and influenced pipeline is written back to Salesforce or HubSpot against the event that produced it, so a capex-length sales cycle still has the event attached when it closes. Industrial event pipeline resources ## Tools and catalogue depth for your next event [Every manufacturing event we carryDates, venues, speakers and sponsors across the manufacturing catalogue, by country and city.](/events/industry/manufacturing/)[Pre-event sourcing for IMTS and Hannover MesseICP scoring and attendee sourcing starting six weeks ahead of the event.](/product/pre-event-intelligence/)[Free trade show outreach sequence generatorBuild a multi-channel pre-event cadence for your next industrial event.](/tools/event-outbound/)[Model your IMTS pipelineFree event ROI calculator. Enter the event and your ICP, get a pipeline estimate.](/tools/event-roi-calculator/) ## Other industries we map into pipeline [CybersecurityRSA, Black Hat, DEF CON](/industries/cybersecurity/)[FinTechMoney20/20, SFF, Sibos](/industries/fintech/)[Pharma and life sciencesCPHI, BIO, ASCO, SCOPE](/industries/pharma-life-sciences/)[Retail and ecommerceNRF, Shoptalk, Groceryshop](/industries/retail-ecommerce/)[Supply chain and logisticsManifest, transport logistic](/industries/supply-chain-logistics/) ## Have an industrial event on the calendar? 20 minutes on IMTS, Hannover Messe, Automate, or Formnext. We walk sourcing, enrichment, booth capture, and writeback live on the event you already paid for. [Book a 20-min walkthrough](/demo/) 3,100+ manufacturing events in the Luminik catalogueEnrichment runs on your own vendor plan