--- title: "Retail and ecommerce event pipeline: NRF, Shoptalk" description: "Event pipeline platform for retail and ecommerce vendors at NRF, Shoptalk and Groceryshop. Pre-book buyer meetings and attribute pipeline in your CRM." canonical: https://www.luminik.io/industries/retail-ecommerce/ source: html generated_at: 2026-08-09T21:22:58.194Z --- For retail and ecommerce # 41,000 people walk NRF. A few hundred of them are running a live evaluation. Build the attendee picture before Las Vegas or New York, score for retailer size, category and technology signals, and attribute the pipeline inside Salesforce or HubSpot. [Book a 20-min walkthrough](/demo/) Pre-event ## A hosted-meeting programme and a badge will not tell you which retailers are in market - →Build the attendee and speaker picture ahead of New York or Las Vegas from the open web and from the event platforms you are entitled to - →Enrich on your own Apollo or ZoomInfo plan. Score for retailer size, category, store count and technology signals - →Go in with the meeting list you chose rather than the one the algorithm gave you - →Sequence ranked lists through Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce From the Luminik event catalogue NRF Big Show attendees 41,000 Dates on file 10\-12 Jan 2027 Retail events in our catalogue 1,400+ On-floor ## Retail events run on hallway conversations - →Capture the conversations that are not in the meeting scheduler, on mobile, with the account context already loaded - →A fifteen-minute chat between sessions arrives in Salesforce or HubSpot the same afternoon rather than a week later - →Works on convention-centre Wi-Fi and syncs when connectivity returns - →Owner and next step attached to the account rather than to a rep's recollection a week later From the Luminik event catalogue Shoptalk Fall, Nashville sponsors listed 19 Shoptalk Europe sponsors listed 20 Smart Retail Tech speakers listed 18 Post-event ## Retail buying cycles outlast the budget cycle, so the ROI question lands before the revenue does - →Sourced and influenced pipeline attributed to each event inside your own Salesforce or HubSpot - →Compare Shoptalk against NRF against Groceryshop on pipeline rather than badge counts - →Closed-won revenue traced back to the event and the rep that sourced it - →The case for next year is built continuously rather than reconstructed in budget season From the Luminik event catalogue Supermarket Trade Show, Tokyo attendees 88,412 Retail Technology Show, London attendees 15,000 Groceryshop, Las Vegas attendees 3,000 Figures above are catalogue facts for the most recent edition on file rather than customer results. ## 41,000 people at NRF. Your ICP is a narrow slice of the retail titles in it. NRF rather than Shoptalk for this example, because NRF has a real attendee count on file and Shoptalk does not. Only the first count is a catalogue fact. The rest is a worked example. 1. Stage 1 Source attendees 41,000 records 2. Stage 2 Enrich + ICP score 1,120 records 3. Stage 3 Push to sequencer 380 records 4. Stage 4 Meetings booked 29 records NRF Retail's Big Show, New YorkWorked example ### Source attendees Attendee, speaker and exhibitor picture built from the open web and from the event platforms you are entitled to Count · from our catalogue 41,000 Priya Raman VP Ecommerce, Harlow & Vane Tom Brennan Head of Retail Technology, Meridian Grocers Sofia Marchetti VP Merchandising, Tuck Home Group Worked example. The attendee total is from the Luminik event catalogue. Every figure after it is illustrative, and the sample records are invented. We have not yet published a customer program in this industry. Proof, and where it comes from ## Where our proof comes from We have not yet published a program in retail and ecommerce. The mechanism is the same one that ran the two programs below. Everything in this page's demos is a worked example. The numbers here come from real customers. [Series C cybersecurityRSA, Black Hat and one regional summit$2.4Mattributed pipeline in Salesforce85+meetings across three events1,840ICP matched from 43,000 at RSARead the case study](/case-studies/cybersecurity-automation-rsa-blackhat/)[Series B regtech, fraud detectionMoney20/20 USA, Money20/20 Europe and SFF$1.35Msourced pipeline across three events$520Kclosed to date110+pre-booked meetings with bank fraud leadersRead the case study](/case-studies/regtech-fraud-detection-money2020/) Customer programs, named by stage and category rather than by company. Flagship events ## Retail and ecommerce events we map into pipeline Twelve flagships across North America, Europe and APAC, picked by name rather than by taking the top of the catalogue vertical. Every linked row opens the catalogue page for that edition. [NRF Retail's Big Show](/events/retails-big-show-nrf-annual-convention-expo-new-york/) Retail technology and store systems buyers Location New York, North America Size 41,000Catalogue When January [Shoptalk US](/events/shoptalk-las-vegas/) Hosted-meeting programme, digital and ecommerce buyers Location Las Vegas, North America Size \~10,000Public estimate When March [Shoptalk Fall](/events/shoptalk-fall-nashville/) 5 speakers and 19 sponsors on the catalogue page Location Nashville, North America Size 3,500Catalogue When September [Groceryshop](/events/groceryshop-las-vegas-eb445b01fd09/) Grocery, CPG and fulfilment buyers Location Las Vegas, North America Size 3,000Catalogue When September [Smart Retail Tech USA](/events/smart-retail-tech-new-york/) 18 speakers on the catalogue page. Small and high intent Location New York, North America Size 1,200Catalogue When September [Shoptalk Europe](/events/shoptalk-barcelona-0bc35873d089/) 4 speakers and 20 sponsors on the catalogue page Location Barcelona, Europe Size 4,500Catalogue When June [Retail Technology Show](/events/retail-technology-show-london-620063f7d320/) Location London, Europe Size 15,000Catalogue When April [EuroShop](/events/euroshop-global-retail-trade-fair-dusseldorf/) Triennial. Next edition 2029, so plan the runway early Location Dusseldorf, Europe Size 109,496Catalogue When February [Spring Fair](/events/spring-fair-international-birmingham/) Location Birmingham, Europe Size 56,000Catalogue When February [Supermarket Trade Show](/events/supermarket-trade-show-smts-tokyo/) Largest APAC grocery-retail floor in the catalogue Location Tokyo, APAC Size 88,412Catalogue When February [Retail and Logis Tech Show](/events/retail-logis-tech-show-seoul/) Retail systems and fulfilment in one room Location Seoul, APAC Size \~10,000Public estimate When June [Retail Asia Conference and Expo](/events/retail-asia-conference-expo-5a5af709eebc/) Small room, senior APAC retail titles Location Hong Kong, APAC Size 427Catalogue When September | Event | Location | Region | Typical size | Source | When | | -------------------------------------------------------------------------------------------------------------------------------- | ---------- | ------------- | ------------ | --------------- | --------- | | [NRF Retail's Big Show](/events/retails-big-show-nrf-annual-convention-expo-new-york/)Retail technology and store systems buyers | New York | North America | 41,000 | Catalogue | January | | [Shoptalk US](/events/shoptalk-las-vegas/)Hosted-meeting programme, digital and ecommerce buyers | Las Vegas | North America | \~10,000 | Public estimate | March | | [Shoptalk Fall](/events/shoptalk-fall-nashville/)5 speakers and 19 sponsors on the catalogue page | Nashville | North America | 3,500 | Catalogue | September | | [Groceryshop](/events/groceryshop-las-vegas-eb445b01fd09/)Grocery, CPG and fulfilment buyers | Las Vegas | North America | 3,000 | Catalogue | September | | [Smart Retail Tech USA](/events/smart-retail-tech-new-york/)18 speakers on the catalogue page. Small and high intent | New York | North America | 1,200 | Catalogue | September | | [Shoptalk Europe](/events/shoptalk-barcelona-0bc35873d089/)4 speakers and 20 sponsors on the catalogue page | Barcelona | Europe | 4,500 | Catalogue | June | | [Retail Technology Show](/events/retail-technology-show-london-620063f7d320/) | London | Europe | 15,000 | Catalogue | April | | [EuroShop](/events/euroshop-global-retail-trade-fair-dusseldorf/)Triennial. Next edition 2029, so plan the runway early | Dusseldorf | Europe | 109,496 | Catalogue | February | | [Spring Fair](/events/spring-fair-international-birmingham/) | Birmingham | Europe | 56,000 | Catalogue | February | | [Supermarket Trade Show](/events/supermarket-trade-show-smts-tokyo/)Largest APAC grocery-retail floor in the catalogue | Tokyo | APAC | 88,412 | Catalogue | February | | [Retail and Logis Tech Show](/events/retail-logis-tech-show-seoul/)Retail systems and fulfilment in one room | Seoul | APAC | \~10,000 | Public estimate | June | | [Retail Asia Conference and Expo](/events/retail-asia-conference-expo-5a5af709eebc/)Small room, senior APAC retail titles | Hong Kong | APAC | 427 | Catalogue | September | What the Source badge means: catalogue figures are the most recent edition on file, and public estimates are the organiser's own published figure. Looking for a specific event? [Browse every retail and ecommerce event in the catalogue](/events/industry/retail-ecommerce/) for dates, venues, speakers, and sponsors on every edition we carry. How the first one runs ## How we would run your first retail event No published program in this industry yet, so here is the method rather than a number. 1. Step 1 ### Source the room before the hosted programme opens Weeks ahead of the event we build the attendee, speaker and exhibitor picture from the open web and from the event platforms you are entitled to, then match it against your target account list. 2. Step 2 ### Enrich and score on your own plan Enrichment runs through your Apollo or ZoomInfo contract. Scoring is tuned to ecommerce and digital leadership, retail technology and store systems, merchandising and planning, loyalty, and fulfilment. 3. Step 3 ### Sequence, then capture the hallway Ranked lists go into your sequencer with event-specific angles. On the floor, the conversations that never reach the meeting scheduler are captured on mobile and attached to the account. 4. Step 4 ### Attribute inside the CRM finance already reads Sourced and influenced pipeline is written back to Salesforce or HubSpot against the event that produced it, and stays attributed through a retail buying cycle that outlasts the quarter. Retail event pipeline resources ## Tools and catalogue depth for your next retail event [Every retail and ecommerce event we carryDates, venues, speakers and sponsors across the retail catalogue, by country and city.](/events/industry/retail-ecommerce/)[Pre-event sourcing for NRF and ShoptalkICP scoring and attendee sourcing starting six weeks ahead of the event.](/product/pre-event-intelligence/)[Free retail event outreach sequence generatorBuild a multi-channel pre-event cadence for your next retail or ecommerce event.](/tools/event-outbound/)[Model your NRF or Shoptalk pipelineFree event ROI calculator. Enter the event and your ICP, get a pipeline estimate.](/tools/event-roi-calculator/) ## Other industries we map into pipeline [CybersecurityRSA, Black Hat, DEF CON](/industries/cybersecurity/)[FinTechMoney20/20, SFF, Sibos](/industries/fintech/)[Pharma and life sciencesCPHI, BIO, ASCO, SCOPE](/industries/pharma-life-sciences/)[Industrial and manufacturingIMTS, Hannover Messe, Formnext](/industries/industrial-manufacturing/)[Supply chain and logisticsManifest, transport logistic](/industries/supply-chain-logistics/) ## Have a retail or ecommerce event on the calendar? 20 minutes on NRF, Shoptalk, Groceryshop, or Retail Technology Show. We walk sourcing, enrichment, booth capture, and writeback live on the event you already paid for. [Book a 20-min walkthrough](/demo/) 1,400+ retail and ecommerce events in the Luminik catalogueEnrichment runs on your own vendor plan