---
title: "Marketo integration: event-sourced pipeline"
description: "Event-sourced leads, campaign membership, and attribution touches written into the Marketo objects your reporting already trusts. Q3 2026 roadmap."
canonical: https://www.luminik.io/integrations/marketo/
source: html
generated_at: 2026-09-08T15:29:08.716Z
---

Integration: Marketo

# Event-sourced pipeline, native in Marketo.

Leads, campaign membership, and attribution touches from every event program, written into the Marketo objects your reporting already trusts.

[Book a 20-min walkthrough](/demo/)[How it works](#how)

## How the Marketo integration works

The event motion lands in Marketo the way your ops team already models it.

1

### Connect Marketo once

An admin authorizes the connection during onboarding; field mapping follows your naming, not ours.

2

### Event programs fill themselves

Sourced and captured contacts from each event land as leads with program and campaign membership set, deduplicated against what Marketo already holds.

3

### Follow-up runs on your engine

Smart campaigns and nurture streams fire off the membership Luminik writes; nothing about your scoring or routing changes.

4

### Attribution reads back

Opportunity touches from event-sourced leads flow back so program performance reports show what each event actually produced.

## Questions your ops team will ask

### Will this fight our existing lead lifecycle?

No. Luminik writes leads and membership into the objects you name and never edits your lifecycle stages, scoring, or routing rules.

### What about duplicates?

Records are matched against existing leads before any write; existing records get membership and touches, never a second copy.

### Which fields does it write?

The ones your ops team maps during onboarding. Nothing is written outside the agreed field set.

### When can we use it?

Marketo is on the integrations roadmap for Q3 2026\. Teams that want it shape the field mapping with us now; bring your program model to a founder call and it goes into the design.

## Running your marketing engine on Marketo?

Bring your program model to a 20-minute call and shape how event-sourced pipeline lands in it.

[Book a 20-min walkthrough](/demo/)