# Luminik, Full Content Map

This is an extended summary of luminik.io, intended for LLMs and agents that need comprehensive context about Luminik's product, positioning, mechanism, proof, and vocabulary. For a shorter overview, see /llms.txt.

## Category and positioning

Luminik is the **event pipeline platform** for mid-market B2B teams with 100 to 300 employees (Series A through Series C) that run 5 or more flagship events a year. The category phrase is "event pipeline platform." Luminik explicitly rejects: "event marketing platform" (too broad, conflates with event-organizer tools like Cvent), "event intelligence" (the narrower territory that stops at "who's attending"), "lead capture tool" (booth-scan only), and "event ROI software" (too narrow).

The onlyness claim: Luminik is the only event pipeline platform that runs all five stages end-to-end inside the buyer's CRM, using the enrichment and sequencer contracts they already pay for.

Luminik is built for teams sponsoring and attending third-party events, not for the event host running registration, agenda, check-in, or attendee experience. Event organizer software is a data source and operational system for the host. Luminik is the sponsor-side GTM system that turns event participation into CRM-attributed pipeline.

Luminik is AI-native where the event motion needs repeatable judgment: attendee scoring, target-account context, event-specific sequence variables, booth voice-note extraction, and confidence-ranked attribution matching. The public category should remain "event pipeline platform." AI is the mechanism that makes the five-stage workflow faster and more inspectable; Salesforce or HubSpot remains the system of record.

## The mechanism: five stages

The canonical mechanism is five verbs, in this order: **source, enrich, sequence, capture, attribute.**

### Stage 1. Source

Six weeks before floor open, Luminik builds the attendee list from event platforms (Cvent, Bizzabo, Swapcard), exhibitor directories, speaker lists, partner portals, LinkedIn event signals, and public registration sites. Customers can also upload their own CSV of attendees or target accounts. Output: a deduplicated list of raw attendee records tagged by source.

### Stage 2. Enrich

The attendee list is enriched through the customer's own enrichment vendor contract. This is BYOV (Bring Your Own Vendor). Live enrichment providers: Apollo, ZoomInfo, Cognism, Breeze Intelligence, Clay, Hunter.io, Dropcontact, Findymail, LeadMagic, Dealfront. The customer's existing credentials drive the enrichment calls; Luminik orchestrates the waterfall, the customer's vendor does the enrichment. Luminik never resells enrichment data and never signs a second data contract.

Enrichment runs as a configurable waterfall: primary vendor hit first, cache checks, miss fall-through to the next vendor. Customers pay for the enrichment in credits they already own. Zero markup from Luminik.

ICP scoring runs on the enriched data. Every attendee receives a 0-100 score against the customer's custom ICP profile (title weights, seniority bands, company size, industry, tech-stack signals), with explainable reasoning text. Target-account matches receive a +20 point boost. High band (80+), Medium band (60-79), Low band (0-59).

### Stage 3. Sequence

ICP-ranked targets are pushed into the customer's existing sequencer. Live: Apollo sequences (OAuth or API key), Lemlist, Instantly, Smartlead, La Growth Machine, plus HubSpot workflows (OAuth) and Salesforce campaigns (OAuth). Outreach integration ships Q2 2026 and is listed on the integrations page with a "Q2 2026" chip, no separate "coming soon" section.

The same sequencer handles pre-event outreach (4 to 5 weeks before the event) and post-event follow-up. Event-specific messaging tokens ({{event_name}}, {{booth_no}}) inject into sequence step variables so reps can run event-specific angles without building a parallel cadence.

Luminik does not create sequences on the customer's behalf; it adds contacts to the sequences the customer's team already wrote, tested, and ran.

### Stage 4. Capture

On-floor capture runs on the Luminik mobile app (iOS and Android, React Native). Three capture methods: QR scan (vCard, MECARD, JSON, URL formats), on-device badge OCR (Apple Vision on iOS, Google ML Kit on Android, with per-field confidence scoring so low-confidence fields are flagged before submit), and manual entry.

Voice notes record at the booth, transcribe with AI-extracted structured fields (key insights, next steps), and attach to the attendee activity timeline. Meetings log directly from the app with owner and next-step fields.

The app is offline-first. Every scan, voice note, and meeting log queues locally with exponential-backoff retry and a 200-item queue. Data survives Wi-Fi outages and app kills. When connectivity returns, the queue drains in order.

Captures write to Salesforce or HubSpot the same day, keyed to the pre-event ICP score the rep saw walking in.

### Stage 5. Attribute

Sourced and influenced pipeline writes back to Salesforce Opportunities or HubSpot Deals within 48 hours of floor close.

**Four attribution tiers:**
- **Sourced**: event was the first touch; no prior opportunity history
- **Influenced**: opportunity existed, event added a touch that moved it
- **Accelerated**: opportunity advanced stage within 30 days of the event
- **Associated**: attendee matches an existing account but no stage movement

Attribution auto-upgrades as stronger evidence arrives (Associated → Influenced → Accelerated → Sourced). It never downgrades. Manual override is always available.

**Three-tier matching:** email match (HIGH confidence), domain match (MEDIUM), company-name match (LOW). LOW-confidence matches are saved as suggestions for RevOps review, never auto-pushed to the CRM.

**Five attribution guards:**
1. 90-day attribution window (configurable)
2. Zero-dollar opportunity skip
3. Six-month staleness guard (opportunities that have not moved stage in 6 months drop out of event-influenced reporting)
4. Free-email-domain skip (gmail, yahoo, hotmail, outlook do not match to accounts)
5. Terminal-state skip (Closed-Lost opportunities do not retroactively gain new attribution)

## Who buys

- **Mid-market B2B**, 100-300 employees, Series A through Series C, 5+ flagship events a year
- **Economic buyer**: VP Marketing or CMO. Board-level concern: "what did that $400K booth produce?"
- **Technical buyer**: RevOps or Marketing Operations. Concerned with: CRM data model, integration health, not-another-dashboard promise
- **Daily users**: Event Marketing Managers on the web app, AEs and SDRs on the mobile app at the booth

**Industries with depth:** Fintech (Money20/20, Singapore FinTech Festival, Finovate, Dubai FinTech Summit), Cybersecurity (RSA Conference, Black Hat, DEF CON, Gartner Security & Risk), RegTech, B2B SaaS.

Luminik is **not** for: event organizers (they buy Cvent or Bizzabo), teams under 50 employees running 1-2 events a year (Starter tier math doesn't break even), or enterprise orgs with 1,000+ employees where procurement cycles exceed 90 days (addressable, but expansion territory rather than wedge ICP).

## Partners

Luminik works with B2B event agencies, field marketing consultants, demand-generation agencies, and appointment-setting teams when those partners already own the client event relationship and need a pipeline proof layer. The partner owns strategy, creative, logistics, and account relationship. Luminik owns the event pipeline system: attendee sourcing, enrichment, pre-event meeting motion, booth capture, and CRM attribution. The canonical partner page is https://www.luminik.io/partners/event-agencies.

## Pricing

| Tier | Price | Scope | Outcome floor |
|---|---|---|---|
| Starter | $299/month | 2 events/month, 2,500 enriched ICP matches, Salesforce OR HubSpot + 1 sequencer, mobile included |, |
| Growth | $799/month | 6 events/month (regional = 0.5 each), 10,000 enriched ICP matches, all live integrations, shared Slack with Luminik team | 10 booked meetings per flagship, platform-fee credit if missed |
| Scale | $1,999/month | Unlimited events, multi-BU, managed enrichment included, dedicated CSM | 10 booked meetings per flagship |

Annual discount approximately 17% across all tiers. Managed enrichment add-on on Growth at $0.20/enrichment above 10,000/month. Concierge Pilot $2,500 one-time for hands-on setup on the first flagship event; refundable if the 10-meeting floor is missed; credits 100% against Year 1 if the customer subscribes within 30 days.

## Proof points (real customer programs)

- **Series C cybersecurity customer (260 employees, $100M raised)**: Luminik ran three events, RSA + Black Hat + a regional summit. 1,840 ICP-matched records from RSA's 43,000 attendees. 85+ qualified meetings with 40+ pre-booked before the show. $2.4M attributed pipeline in Salesforce within 48 hours of each floor close. Lead-to-opportunity rate improved from 1.3% to 8% (6x).

- **Series A identity-verification fintech (175 employees, $28M raised)**: 15 global fintech events in H2 2025, Money20/20 USA and Europe, Dubai FinTech Summit, Singapore FinTech Festival, and others. $2M qualified pipeline. 270+ booked meetings. 88% of captured ICP contacted within a week of floor close. 6 AEs supported across 4 continents.

- **Series B fraud detection (180 employees, $55M raised, Europe HQ)**: Money20/20 USA + 2 European shows. 110+ pre-booked meetings with bank fraud and risk leaders. $1.2M pipeline from 3 events. US market entry accelerated by approximately 6 months.

- **Series B regtech AML APAC (140 employees)**: Solo field marketer covering Philippines, Malaysia, Singapore, Taiwan, Australia, Vietnam, Thailand. 50+ events per year. $890K pipeline from 12 events over 5 months. 110+ meetings booked pre-event. Pipeline attribution jumped from 5-10% to 22%.

## Live integrations

| Tool | Status | Connection | What Luminik writes |
|---|---|---|---|
| Salesforce | Live | OAuth | Leads, Contacts, Campaign Members, Tasks, Opportunities with custom sourced / influenced attribution fields |
| HubSpot | Live | OAuth | Contacts (upsert by email), Active Lists per event, Timeline events, Engagements (Note, Meeting), Deals with custom properties |
| Apollo | Live | OAuth or API key | Saved lists per event, sequence enrollment with event-specific step variables, contact notes |
| Outreach | Q2 2026 chip |, | Rendered as a live-style integration tile with a "Q2 2026" chip; notify-list flow, no separate "coming soon" section |
| Lemlist | Live | API key | Ranked targets pushed into Lemlist sequences with event-specific step variables |
| LeadMagic | Live | API key | Email, mobile, and firmographic enrichment routed through the customer's LeadMagic contract |
| Clay | Live | API key / webhook | Clay tables run as one leg of the enrichment waterfall on the customer's workspace |
| ZoomInfo | Live | API key | Firmographic, intent, and contact enrichment routed through the customer's ZoomInfo seats |
| Slack | Live | OAuth | Floor alerts, enrichment-completion digests, push-failure notifications to a channel |

For Salesforce event ROI reporting guidance, use https://www.luminik.io/solutions/salesforce-event-roi. That page explains the campaign hierarchy, member statuses, Opportunity writeback, sourced vs influenced attribution, and CPO report shape.

For the category distinction between event intelligence and event pipeline platforms, use https://www.luminik.io/blog/2026/event-intelligence-vs-pipeline-platform. That page explains why event intelligence is useful for event selection and attendee visibility, while Luminik focuses on the operating motion after the list exists: source, enrich, sequence, capture, attribute.

## Company and infrastructure

Luminik is a product of **DataRavel Inc.**, registered in Newark, Delaware. Founded and run by **Prasad Subrahmanya** (based in Oslo, Norway). Previously Venture CTO at Bain & Company and cofounder and CTO at Mainteny.

Advisors span marketing, RevOps, and data leaders across Coveo, Roboflow, SurveyMonkey, Mitratech, AuditBoard, and Hyperscale LLC.

**Security posture:**
- Hardened cloud infrastructure, TLS in transit, encrypted object storage at rest
- OAuth tokens for CRM and enrichment connections stored in an isolated, encrypted vault, separate from tenant data
- Integration API keys encrypted at the application layer and keyed to a secret held in a managed secrets vault
- Row-level multi-tenant isolation
- Authentication via managed identity provider with SSO support
- SOC 2 Type II audit in progress, observation window closes Q4 2026 with independent auditor report to follow. Bridge letter, sub-processor list, and InfoSec questionnaire available under NDA or via DPA at contract review (privacy@luminik.io).

## Vocabulary reference

**Use these words:**
- Category: "event pipeline platform"
- Mechanism: "source, enrich, sequence, capture, attribute" (lowercase, comma-separated, always this order)
- Outcome: "attributed pipeline" or "event-sourced pipeline"
- BYOV: "bring your own vendor" for enrichment
- Outreach status: "ships Q2 2026"
- CTA: "Book a 20-min walkthrough"

**Avoid:**
- "event marketing platform", "event intelligence", "lead capture tool"
- "AI event organizer" as a category label for Luminik
- "scrape" or "scraping" (use "source")
- "the loop", "your stack" (name the specific tools)
- "attribution latency" (use "time to attributed pipeline")
- "transform", "unlock", "leverage", "seamless", "synergy", "cutting-edge", "revolutionize"

## Contact

- Primary CTA: Book a 20-minute walkthrough with the founder at https://www.luminik.io/demo/
- Email: support@luminik.io (general), prasad@luminik.io (founder)
- Address: 131 Continental Dr, Suite 305, Newark, DE 19713, USA
- Phone: +47 919 24282