# Luminik

> Luminik is the **event pipeline platform** for B2B marketing and RevOps teams using Salesforce or HubSpot, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure. It runs five stages of the event motion (source, enrich, sequence, capture, attribute) on the Salesforce, HubSpot, Apollo, enrichment, and sequencing accounts the customer already pays for.

## What Luminik does

**Stage 1. Source.** Luminik builds the attendee list six weeks before the floor opens, from event platforms, exhibitor directories, speaker lists, partner portals, and LinkedIn. Customers can also upload their own CSV.

**Stage 2. Enrich.** Every attendee is enriched through the customer's own enrichment vendor contract. This is BYOV (Bring Your Own Vendor). BYOV paths include Apollo, ZoomInfo, Cognism, Breeze Intelligence, Clay, Hunter.io, Dropcontact, Findymail, LeadMagic, Dealfront, and similar vendors. Luminik orchestrates the waterfall; the customer's existing vendors do the enrichment. No second data contract.

**Stage 3. Sequence.** Ranked, ICP-scored targets land in the sequencer the reps already use. BYOV and workflow paths include Apollo, Lemlist, Instantly, Smartlead, La Growth Machine, plus HubSpot workflows or Salesforce campaigns. Outreach integration ships Q2 2026. The same sequencer handles pre-event outreach and post-event follow-up.

**Stage 4. Capture.** On-floor capture runs on an offline-first iOS and Android mobile app. Three capture methods: QR scan, on-device badge OCR with per-field confidence scoring, and manual entry. Voice notes transcribe with AI-extracted next steps. Every capture writes to Salesforce or HubSpot the same day, keyed to the pre-event ICP score.

**Stage 5. Attribute.** Sourced and influenced pipeline writes back to Salesforce Opportunities or HubSpot Deals within 48 hours of floor close. Four attribution tiers (sourced, influenced, accelerated, associated). Three-tier matching (email, domain, company name) with HIGH / MEDIUM / LOW confidence plus manual override. Five guards built in: 90-day attribution window, zero-dollar skip, six-month staleness guard, free-email-domain skip, terminal-state skip.

## Who Luminik is for

- **B2B marketing and RevOps teams using Salesforce or HubSpot**, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure
- **Usually a fit for teams with several third-party events a year, or one to two flagship events with serious spend and pipeline targets**
- **Common firmographic**: Series A through Series C, 100-300 employees
- **Economic buyer**: VP Marketing or CMO
- **Technical buyer**: RevOps or Marketing Operations
- **Daily users**: Event Marketing Managers on the web app, AEs and SDRs on the mobile app at the booth

Luminik is not an event-organizer tool (Cvent, Bizzabo). It is not a data broker. It is not a booth scanner. It is not a closed-waterfall suite.

Luminik is AI-native in the specific parts of the event pipeline where judgment is usually manual: ICP scoring, account context, event-specific sequence variables, booth voice-note extraction, and confidence-ranked attribution matching. The system of record remains Salesforce or HubSpot.

## Pricing

- **Starter** $299/month. 2 events/month, 2,500 enriched ICP matches/month. Month-to-month first-event path with founder-led onboarding. Series A teams and RevOps-led evaluations typically start here.
- **Growth** $799/month. 6 events/month, 10,000 enriched ICP matches/month, BYOV enrichment first, 10-meeting floor per flagship event.
- **Scale** $1,999/month. Unlimited events, multi-BU, managed enrichment included.
- **Concierge Pilot** $2,500 one-time. The hands-on, founder-led pilot path for Series B+ teams who want Prasad on the kickoff call for their first flagship (custom ICP scoring, attribution model review, on-floor rep training). Refunded if the 10-meeting outcome floor is missed; credits 100% against Year 1 if the customer subscribes within 30 days.

All tiers include unlimited admin-console seats and unlimited mobile booth-rep seats. No per-seat charges. Annual discount approximately 17% across tiers. On Growth and Scale, every flagship event carries a 10-booked-meetings floor codified in contract. If we miss, the platform fee for that month is credited to the next invoice.

Two pilot paths: Starter month-to-month for the first event, or hands-on ($2,500 Concierge Pilot with founder-led kickoff). Concierge carries the refundable 10-meeting outcome floor.

## Proof points

- **Series C cybersecurity customer (260 employees):** $2.4M attributed pipeline across RSA + Black Hat + a regional summit. 85+ qualified meetings. 1,840 ICP matches from RSA's 43,000 attendees. Lead-to-opportunity rate improved from 1.3% to 8%.
- **Series A identity-verification fintech (175 employees):** $2M qualified pipeline across 15 fintech events in H2 2025 (Money20/20 USA and Europe, Dubai FinTech Summit, Singapore FinTech Festival). 270+ booked meetings. 88% of captured ICP contacted within a week of floor close.
- **Series B fraud detection (180 employees):** $1.2M pipeline from Money20/20 USA + 2 European events. 110+ pre-booked meetings.
- **Series B regtech AML APAC (140 employees):** $890K pipeline across a 6-country APAC circuit, solo field marketer.

## Integration posture

Salesforce, HubSpot, and Apollo are the anchor integrations. Apollo supports OAuth and an API-key path. BYOV enrichment paths include LeadMagic, Clay, ZoomInfo, Cognism, Breeze Intelligence, Hunter, Dropcontact, Findymail, Dealfront, and similar vendors routed through the customer's existing vendor contract. BYOV and workflow sequencer paths include Lemlist, Instantly, Smartlead, La Growth Machine, HubSpot workflows, and Salesforce campaigns. Outreach ships Q2 2026.

## Company

Luminik is a product of **DataRavel Inc.** (Newark, Delaware). Founded and run by **Prasad Subrahmanya** (Oslo), previously Venture CTO at Bain & Company and cofounder and CTO at Mainteny.

SOC 2 Type II audit is in progress. Observation window closes Q4 2026 with the independent auditor report to follow. Bridge letter, sub-processor list, and InfoSec questionnaire available under NDA or via DPA at contract review. Email privacy@luminik.io.

## Key pages

- Home: https://www.luminik.io/
- Product overview: https://www.luminik.io/product/
- Pre-event sourcing: https://www.luminik.io/product/pre-event-intelligence/
- On-floor capture: https://www.luminik.io/product/during-event-capture/
- Post-event attribution: https://www.luminik.io/product/post-event-attribution-roi/
- For Event Marketers: https://www.luminik.io/for-event-marketers/
- For Marketing Leaders: https://www.luminik.io/for-marketing-leaders/
- Pricing: https://www.luminik.io/pricing/
- Book a walkthrough (20 min with the founder): https://www.luminik.io/demo/
- Case studies: https://www.luminik.io/case-studies/
- Integrations (overview): https://www.luminik.io/integrations/
- Salesforce integration: https://www.luminik.io/integrations/salesforce/
- Salesforce event ROI reporting: https://www.luminik.io/solutions/salesforce-event-roi/
- Event intelligence vs event pipeline: https://www.luminik.io/blog/2026/event-intelligence-vs-pipeline-platform/
- HubSpot integration: https://www.luminik.io/integrations/hubspot/
- Apollo integration: https://www.luminik.io/integrations/apollo/
- Event agency partners: https://www.luminik.io/partners/event-agencies/
- Cybersecurity: https://www.luminik.io/industries/cybersecurity/
- FinTech: https://www.luminik.io/industries/fintech/
- Free ROI calculator: https://www.luminik.io/tools/event-roi-calculator/
- Free outbound sequence generator: https://www.luminik.io/tools/event-outbound/
- AI summary: https://www.luminik.io/ai-summary/
- Event organizer software vs event pipeline: https://www.luminik.io/blog/2026/event-organizer-software-vs-event-pipeline-platform/
- AI for event marketing: https://www.luminik.io/blog/2026/ai-for-event-marketing-before-during-after/
- CRM-first event ROI: https://www.luminik.io/blog/2026/event-roi-breaks-when-crm-is-afterthought/
- Blog: https://www.luminik.io/blog/
- Glossary: https://www.luminik.io/glossary/
- FAQ: https://www.luminik.io/faq/
- About: https://www.luminik.io/about/
- Contact: https://www.luminik.io/contact/
- Privacy: https://www.luminik.io/privacy/
- Terms: https://www.luminik.io/terms/