--- title: "Post-event survey questions for B2B events" description: "16 post-event survey questions for B2B sponsors: 8 for the people you met and 8 for your team, each mapped to a Salesforce or HubSpot field." canonical: https://www.luminik.io/resources/post-event-survey-questions/ source: html generated_at: 2026-11-11T06:37:00.690Z --- 1. [Home](/) 2. [Resources](/resources/) 3. Post-event survey questions for B2B events Free question bank # Post-event survey questions that map to pipeline fields 8 questions for the people you met and 8 for your team, each with an answer type and the CRM field it fills. [Get the spreadsheet](#get-the-file) [Read it on this page](#template) Use these questions to fill in what the booth conversation left out. Each one maps to a field in Salesforce or HubSpot, so every answer updates a record. There are 2 sets. Send up to 4 questions from the first set to the people you met, inside the personal follow-up, in the first 2 days after the event. Run the second set with your team at the debrief. How to use it ## How to send the survey and log the answers 01 ### Pick 3 or 4 questions Choose the questions whose fields are empty on your event records. A short survey gets more answers. 02 ### Send with the follow-up By day 2 after the event, in the same email as the personal note, from the rep who met them. 03 ### Map answers to fields Each question names its field. Write answers straight to the record. 04 ### Survey your team at the debrief The internal set feeds the decision on whether to go back next year. Free spreadsheet ## Get it as a spreadsheet The same template as an Excel file that opens in Google Sheets, Excel or Numbers. Work email, one email back, and you are not added to any list. Work emailFirst name (optional)Email me the spreadsheet One email with the download link. You are not added to a mailing list. Read the [privacy policy](/privacy/). The template ## Every question, with the CRM field it fills ### People you met Send 3 or 4 of these at a time. | # | Question | Answer type | CRM field it fills | Why ask | | - | ---------------------------------------------------------------- | ---------------------------------------------------------- | ------------------------------------------------ | ----------------------------------------------- | | 1 | What problem were you hoping to solve at the event? | Short text | Opportunity description or Deal notes | Gives the follow-up a reason that is about them | | 2 | Are you evaluating a solution for this now? | Choice: within 3 months, 3 to 12 months, not now | Lead status or Lifecycle stage | Separates pipeline from nurture | | 3 | Who else would be involved in a decision? | Short text | Contact roles or Deal associations | Finds the buying group before the first call | | 4 | Would a follow-up call be useful, and when? | Choice with a date | Next step | Turns the reply into a meeting | | 5 | How did you first hear about us at the event? | Choice: pre-event email, dinner, session, booth, colleague | Campaign member status or Original source detail | Shows which touch worked | | 6 | Which conversation or session was most useful to you? | Short text | Activity note | Tells the rep what to reference | | 7 | Which other events will you attend this year? | Short text | Contact field: events attending | Feeds next year's event selection | | 8 | How likely are you to recommend the conversation to a colleague? | Scale 0 to 10 | Survey score on the campaign member | One comparable number across events | ### Your team Run at the debrief, 5 days after the event. | # | Question | Answer type | Where it goes | Why ask | | - | ----------------------------------------------------------------------- | ----------------------------------- | ------------------------------- | ------------------------------- | | 1 | How many of your pre-booked meetings were held? | Number | Debrief: meetings held | Measures pre-event outreach | | 2 | How many conversations did you capture with notes, owner and next step? | Number | Debrief: conversations captured | Measures capture discipline | | 3 | Which tier 1 accounts did you not meet, and why? | Short text | Account notes | Sets up the post-event push | | 4 | Which conversation is most likely to become an opportunity? | Short text | Opportunity, if created | Names the deal to watch | | 5 | Did the attendee profile match what we were sold? | Choice: better, as expected, worse | Debrief: keep or drop | Checks the organizer's promise | | 6 | What took time on site that should have been done before? | Short text | Debrief: actions | Moves work earlier next time | | 7 | Which side event or dinner produced the best conversations? | Short text | Debrief: what worked | Decides next year's side events | | 8 | Should we go back next year, and in what format? | Choice: same, bigger, smaller, drop | Debrief: decision | Forces a recommendation | Get more from it ## Get answers that update your CRM records ### Ask what the record is missing If timeframe is blank on your event records, ask question 2\. If buying group is blank, ask question 3\. Skip what the booth conversation already captured. ### Send from a person A survey from the rep who met them, inside the follow-up email, gets more replies than a branded form from a no-reply address. ### Write answers to fields Put each answer on the CRM record, so the rep sees it when the opportunity is created. With Luminik, your meetings and booth conversations reach Salesforce or HubSpot with an owner and a next step, so you fill this sheet from CRM records. [See how it works](/product/). ## Questions about post-event surveys What questions should I ask after a B2B event? Ask the people you met what problem they wanted to solve, whether they are evaluating now, who else is involved, and whether a follow-up call would help. Ask your team how many meetings were held, which tier 1 accounts were missed, and whether to go back next year. When should a post-event survey be sent? In the first 2 days after the event, in the same email as the personal follow-up. After a week, the people you met may have been to another event and may not place the conversation. How many questions should a post-event survey have? 3 or 4 for the people you met. Pick the ones whose CRM fields are empty on your event records. The internal survey for your team can run all 8. Keep going ## What to use before and after this one [ Event debrief template One workbook for the meeting 5 days after the event: results against target, every target account and its next step, and the decision on next year.](/resources/event-debrief-template/) [ Event budget template for trade shows Plan what a trade show or conference will cost you, track what you spent, and see cost per meeting and cost per opportunity, in cash and fully loaded.](/resources/event-budget-template/) [ The Event ROI Business Case Turn the budget and the results into break-even and the one slide a CFO reads.](/resources/event-roi-business-case/) [ Event ROI calculator Model expected closed-won revenue from your conversion rates.](/tools/event-roi-calculator/) ## See your next event's attendee list, meetings and CRM records Bring the event you are planning. In 20 minutes we show who is attending, which accounts match your ICP, and how meetings reach Salesforce or HubSpot. [Book a 20-min walkthrough](/demo/) ![Prasad Subrahmanya](/founders/prasad-192.webp) > I take every walkthrough myself. Bring the next event on your calendar. Prasad Subrahmanya, founder