Why we’re obsessed with
fixing broken B2B events
Luminik exists because the way most B2B teams run events is broken—late prep, disconnected workflows, and no way to prove what worked. We’re fixing that.
Why we built Luminik
“We spent like $100K on that event, and I still have no idea if it worked.”
After talking to 100s of marketers, RevOps leaders, and sales reps, we kept hearing the same problems:
The attendee list shows up too late
Reps don’t know who to talk to
Follow-ups fall through the cracks
There’s no easy way to see what turned into revenue
These aren’t one-off issues. It’s how most B2B teams run events today—and it’s broken. Luminik exists to fix that.
What makes us different
Who’s behind it
Prasad Subrahmanya
Founder & CEO of Luminik
Former Venture CTO at Bain & Company
Former Cofounder & CTO at Mainteny
Guided by leaders in marketing, RevOps, and data
Pranshu Tewari
Former CMO, Mendix
Ashley Naumann
Director of RevOps, VelocityEHS
Meenal Iyer
VP of Data, SurveyMonkey
Lakshmi Subramanian
Sr. Director of Data, Mitratech
Erin Bush
Former Sr. Director of RevOps, LeanData
Ben Mohlie
CEO, Hyperscale LLC
We care about outcomes -
measured, not assumed
Our values show up in how we build, and how we support:
