Finally know what your events
actually produce
Luminik standardizes how your team preps for events, captures leads at the booth, and reports pipeline after — so you get a real ROI number, not a guess. No spreadsheet chasing. No 3-week data lag.
Pre-event prep system
ICP-scored attendee lists go to reps 4 weeks out. Prep is standardized — not left to each rep's Google skills.
Pre-Booked Conversations - Money20/20 Europe
All Contacts
Priority
Janine Rossi
VP Growth @ Klarna
Booked
by Sarah Mitchell (AE) · May 7, 2:30 PM
Tobias Nguyen
Director Product @ Adyen
In Progress
Rep pinged on LinkedIn
Alice Zhou
VP Compliance @ N26
Booked
by David Kim (SDR) · May 8, 11:00 AM
Shared target list
One view of who to target, who's assigned, and what happened. Marketing, sales, and RevOps on the same page.
GTM Alignment - Finovate Spring
AE Target List Finalized
RevOps Tags Synced to CRM
Prep Lists Sent to SDRs (4 Reps)
Marketing Campaign Activated (4/30)
Weekly Sync: Every Friday @ 2 PM
Event ROI dashboard
Pipeline, meetings, and revenue attributed to each event. Compare RSA vs. Money20/20 on real numbers, not vibes.
Attribution Report - RSA Conference
Total Pipeline
$950,000
Influenced Deals
17
Closed Won
$180,000
Attribution Model: Hybrid (First Touch + Rep Sync)
Lead Source: Event → Auto-tagged
Export Report (PDF)
What marketing leaders deal with after every event
Reps and marketers prep together — before the event
Luminik generates ICP-scored target lists and pushes them to reps 4 weeks out. Everyone knows who matters and why. No more winging it.
Attribution that actually traces back to the event
Not "marketing influenced." Not "possibly from that conference." Every deal tagged to the specific event, the specific attendee, and the specific rep interaction.
Same-week answers, not same-quarter
CRM records sync the day of the event. Pipeline attribution runs automatically. You're not chasing reps for spreadsheet updates three weeks later.
Compare events side by side — on real numbers
RSA vs. Money20/20 vs. Black Hat. Which produced more pipeline per dollar? Now you have the data to double down or cut.
What success
looks like
Why marketing leaders
choose Luminik
Board deck goes from "we attended 12 events" to "$2.4M pipeline from 4 events"
