Question 1

What is this calculator for?

Accepted Answer

It estimates pipeline generated from your event - and shows what you may be leaving on the table due to slow follow-ups or missed prep.

Question 2

How accurate are the results?

Accepted Answer

We base projections on real campaign data from fintech and SaaS events such as Money20/20, Dubai Fintech Summit, RSA etc. While directional, the insights reflect what top-performing teams actually achieve.

Question 3

What do you mean by 'pipeline left on the table'?

Accepted Answer

This is revenue you could’ve captured - but didn’t - due to poor targeting, late follow-ups, or not pre-booking key meetings.

Question 4

How is ROI calculated?

Accepted Answer

ROI = Pipeline generated ÷ Event spend. We also split the pipeline into pre-booked vs. walk-in to show what’s working.

Question 5

Do I need to sign up to use this?

Accepted Answer

No sign-up needed. It’s completely free - no email required.

Question 6

Can I see a breakdown of the numbers?

Accepted Answer

Yes. The final screen shows detailed figures: projected pipeline from different sources, follow-up rates, and loss due to inaction.

Question 7

What do top teams do differently?

Accepted Answer

They start outreach 4–8 weeks early, follow up within 48h, and know exactly who they're targeting - no guesswork or “hope” as a strategy.

Question 8

Can I get help turning this into action?

Accepted Answer

Yes. If the numbers surprise you, we’ll show you how to pre-book more ICP meetings, follow up faster, and prove ROI to leadership.

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Frequently Asked Questions

What is this calculator for?

What is this calculator for?

What is this calculator for?

How accurate are the results?

How accurate are the results?

How accurate are the results?

What do you mean by 'pipeline left on the table'?

What do you mean by 'pipeline left on the table'?

What do you mean by 'pipeline left on the table'?

How is ROI calculated?

How is ROI calculated?

How is ROI calculated?

Do I need to sign up to use this?

Do I need to sign up to use this?

Do I need to sign up to use this?

Can I see a breakdown of the numbers?

Can I see a breakdown of the numbers?

Can I see a breakdown of the numbers?

What do top teams do differently?

What do top teams do differently?

What do top teams do differently?

Can I get help turning this into action?

Can I get help turning this into action?

Can I get help turning this into action?

Want to see how we’d

approach your next event?

Want to see how we’d

approach your next event?

Want to see how we’d

approach your next event?