Frequently Asked Questions
What marketing, sales, and RevOps ask us most.
Most event spend results in zero ROI because:
Before
Reps walk in blind, no meetings booked.
During
Conversations happen, but notes get lost.
After
Follow-ups go out 10+ days later, leads go cold, CRM has no proof.
Luminik fixes this by helping your team:
Before
Book meetings with your ICP 4-8 weeks in advance.
Book meetings with your ICP 4-8 weeks in advance
During
Capture real conversations in <60 seconds each.
After
Push everything into your CRM within 24-48 hours - tagged to reps and the event - and trigger timely follow-ups.
Best suited for:
Mid-market B2B teams (100–1000 employees) running 5+ events a year, who need pipeline and attribution, not just badge scans.
Book meetings with your ICP 4-8 weeks in advance
What is Luminik?
Luminik is an event GTM partner for your team. We prepare your team for any event by:
Pulling attendee data from event sites, LinkedIn, and even undocumented APIs.
Matching every attendee against your ICP definition using AI.
Equipping reps with briefs: top people to meet, why they matter, and how to open the conversation.
Logging every meeting and note back to your CRM within 24-48h.
Triggering timely follow-ups so momentum isn’t lost.
The result: events that actually create pipeline - and proof your CMO and CFO can trust.
What is Luminik?
Who is Luminik for?
Marketing + sales teams investing in 5+ events per year.
Mid-market B2B companies (100–1000 employees).
Teams frustrated by leads lost in spreadsheets, badge scans, or follow-ups that come too late.
Who is Luminik for?
What problems do you actually solve?
Attendee lists arrive days before the event, leaving marketing no time to prep sales.
Reps walking in blind: no clear ICP targets, no context until Day 1.
Spray-and-pray pre-event outreach: generic emails to random attendees that don’t convert.
Leads going cold: most teams wait 10+ days after the show; after 72 hours, conversion drops by 80%.
CRM gaps: the real floor conversations never make it into Salesforce or HubSpot - no rep-level or event-level attribution.
What problems do you actually solve?
How does Luminik work end-to-end?
Our workflow is designed around your ICP:
Pull attendee data from event sites, LinkedIn, and other social sources.
Clean + enrich with LinkedIn and firmographics.
Match against your ICP (rules and guardrails from you).
Push into Apollo or Outreach within 24h → targeted outreach starts 4–8 weeks before the event.
Equip reps with briefs: 2–3 pages, top ICP targets, why they matter, suggested openers.
Capture floor conversations in <60 seconds each.
Attribute everything in CRM by AE + event within 24–48h.
Trigger follow-ups immediately → warm conversations don’t go cold.
How does Luminik work end-to-end?
What outcomes should we expect?
Meetings with your ICP before the event begins.
Clear attribution: pipeline tied to reps and events inside your CRM.
Faster follow-up: conversations logged and follow-ups triggered within 24–48h.
Confidence that event spend = pipeline you can defend.
What outcomes should we expect?
Do you have results you can share?
A fintech team went from “busy but inconsistent” to ICP meetings booked pre-event, a $150k+ opportunity sourced (just from Money20/20 EU), and 20+ hours of RevOps cleanup saved. They expanded with us across 10+ events for H2 and the whole 2026.
Events we supported: Money20/20, Banking Transformation Summit, Fintech Revolution Summit, Singapore Fintech Festival, Marketplace Risk NY - to name a few.
A Series A cybersecurity team walked into RSA with named ICP meetings pre-booked. They walked out of the event with $250k+ in opp.
A CIAM SaaS team cut post-event cleanup time by 50% and finally gave their CFO an event ROI dashboard.
Do you have results you can share?
What is Luminik?
Luminik is an event GTM partner for your team. We prepare your team for any event by:
Pulling attendee data from event sites, LinkedIn, and even undocumented APIs.
Matching every attendee against your ICP definition using AI.
Equipping reps with briefs: top people to meet, why they matter, and how to open the conversation.
Logging every meeting and note back to your CRM within 24-48h.
Triggering timely follow-ups so momentum isn’t lost.
The result: events that actually create pipeline - and proof your CMO and CFO can trust.
What is Luminik?
Who is Luminik for?
Marketing + sales teams investing in 5+ events per year.
Mid-market B2B companies (100–1000 employees).
Teams frustrated by leads lost in spreadsheets, badge scans, or follow-ups that come too late.
Who is Luminik for?
What problems do you actually solve?
Attendee lists arrive days before the event, leaving marketing no time to prep sales.
Reps walking in blind: no clear ICP targets, no context until Day 1.
Spray-and-pray pre-event outreach: generic emails to random attendees that don’t convert.
Leads going cold: most teams wait 10+ days after the show; after 72 hours, conversion drops by 80%.
CRM gaps: the real floor conversations never make it into Salesforce or HubSpot - no rep-level or event-level attribution.
What problems do you actually solve?
How does Luminik work end-to-end?
Our workflow is designed around your ICP:
Pull attendee data from event sites, LinkedIn, and other social sources.
Clean + enrich with LinkedIn and firmographics.
Match against your ICP (rules and guardrails from you).
Push into Apollo or Outreach within 24h → targeted outreach starts 4–8 weeks before the event.
Equip reps with briefs: 2–3 pages, top ICP targets, why they matter, suggested openers.
Capture floor conversations in <60 seconds each.
Attribute everything in CRM by AE + event within 24–48h.
Trigger follow-ups immediately → warm conversations don’t go cold.
How does Luminik work end-to-end?
What outcomes should we expect?
Meetings with your ICP before the event begins.
Clear attribution: pipeline tied to reps and events inside your CRM.
Faster follow-up: conversations logged and follow-ups triggered within 24–48h.
Confidence that event spend = pipeline you can defend.
What outcomes should we expect?
Do you have results you can share?
A fintech team went from “busy but inconsistent” to ICP meetings booked pre-event, a $150k+ opportunity sourced (just from Money20/20 EU), and 20+ hours of RevOps cleanup saved. They expanded with us across 10+ events for H2 and the whole 2026.
Events we supported: Money20/20, Banking Transformation Summit, Fintech Revolution Summit, Singapore Fintech Festival, Marketplace Risk NY - to name a few.
A Series A cybersecurity team walked into RSA with named ICP meetings pre-booked. They walked out of the event with $250k+ in opp.
A CIAM SaaS team cut post-event cleanup time by 50% and finally gave their CFO an event ROI dashboard.
Do you have results you can share?
What is Luminik?
Luminik is an event GTM partner for your team. We prepare your team for any event by:
Pulling attendee data from event sites, LinkedIn, and even undocumented APIs.
Matching every attendee against your ICP definition using AI.
Equipping reps with briefs: top people to meet, why they matter, and how to open the conversation.
Logging every meeting and note back to your CRM within 24-48h.
Triggering timely follow-ups so momentum isn’t lost.
The result: events that actually create pipeline - and proof your CMO and CFO can trust.
What is Luminik?
Who is Luminik for?
Marketing + sales teams investing in 5+ events per year.
Mid-market B2B companies (100–1000 employees).
Teams frustrated by leads lost in spreadsheets, badge scans, or follow-ups that come too late.
Who is Luminik for?
What problems do you actually solve?
Attendee lists arrive days before the event, leaving marketing no time to prep sales.
Reps walking in blind: no clear ICP targets, no context until Day 1.
Spray-and-pray pre-event outreach: generic emails to random attendees that don’t convert.
Leads going cold: most teams wait 10+ days after the show; after 72 hours, conversion drops by 80%.
CRM gaps: the real floor conversations never make it into Salesforce or HubSpot - no rep-level or event-level attribution.
What problems do you actually solve?
How does Luminik work end-to-end?
Our workflow is designed around your ICP:
Pull attendee data from event sites, LinkedIn, and other social sources.
Clean + enrich with LinkedIn and firmographics.
Match against your ICP (rules and guardrails from you).
Push into Apollo or Outreach within 24h → targeted outreach starts 4–8 weeks before the event.
Equip reps with briefs: 2–3 pages, top ICP targets, why they matter, suggested openers.
Capture floor conversations in <60 seconds each.
Attribute everything in CRM by AE + event within 24–48h.
Trigger follow-ups immediately → warm conversations don’t go cold.
How does Luminik work end-to-end?
What outcomes should we expect?
Meetings with your ICP before the event begins.
Clear attribution: pipeline tied to reps and events inside your CRM.
Faster follow-up: conversations logged and follow-ups triggered within 24–48h.
Confidence that event spend = pipeline you can defend.
What outcomes should we expect?
Do you have results you can share?
A fintech team went from “busy but inconsistent” to ICP meetings booked pre-event, a $150k+ opportunity sourced (just from Money20/20 EU), and 20+ hours of RevOps cleanup saved. They expanded with us across 10+ events for H2 and the whole 2026.
Events we supported: Money20/20, Banking Transformation Summit, Fintech Revolution Summit, Singapore Fintech Festival, Marketplace Risk NY - to name a few.
A Series A cybersecurity team walked into RSA with named ICP meetings pre-booked. They walked out of the event with $250k+ in opp.
A CIAM SaaS team cut post-event cleanup time by 50% and finally gave their CFO an event ROI dashboard.
Do you have results you can share?
Role Specific Questions
For Marketing Leaders
For Event Marketers
For RevOps / MarketingOps
For Sales Leaders
For AEs / SDRs
For Marketing Leaders
If you’re a marketing leader, you’ve probably seen this:
The team asks for more budget, but you have no pipeline proof.
Events feel “busy,” however you are forced to run boardroom conversations on “activities” and not pipeline, revenue or the real ROI.
How do you help me defend my budget?
What changes in my campaign plan pre-event?
Will this add work for my team?
What do you need from marketing to start?
For Marketing Leaders
For Event Marketers
For RevOps / MarketingOps
For Sales Leaders
For AEs / SDRs
For Marketing Leaders
If you’re a marketing leader, you’ve probably seen this:
The team asks for more budget, but you have no pipeline proof.
Events feel “busy,” however you are forced to run boardroom conversations on “activities” and not pipeline, revenue or the real ROI.
How do you help me defend my budget?
What changes in my campaign plan pre-event?
Will this add work for my team?
What do you need from marketing to start?
For Marketing Leaders
For Event Marketers
For RevOps / MarketingOps
For Sales Leaders
For AEs / SDRs
Process, pilot, and fit
What’s the typical pilot?
Start with one event:
Prep 4-6 weeks before.
Support during the show.
Push convos to CRM in 24-48h.
Review results within 1-2 weeks.
What makes a team a great fit?
Running 5+ events per year.
Using events as a core demand generation channel (not just for brand).
Lean team → can't afford to throw extra headcount at prep and follow-up.
ROI from events is a top priority for marketing leadership.
Clear ICP and sales motion already defined.
Using a sequencer (Apollo/Outreach etc.) + CRM in place to push data into.
What do you need to kick off?
Your event calendar.
ICP definition.
Tools access.
45–60 minutes with marketing + sales.
Data, privacy, and security
How do you get attendee data?
From event sites, LinkedIn, and other social sources (including undocumented APIs when needed) - complying to legal terms.
Do we need to change our stack?
No. We integrate with what you already use.
Where does sensitive data end up?
Inside your sequencer and CRM, tagged to reps and events.
Security:
Data hosted in AWS us-east-1 (other regions possible if required).
Data never resold.
Pricing and commercials
How is pricing structured?
The first event is free until Sep 2025. Pricing is based on event volume and attendee scale.
What’s included?
“Done for you” execution on:
Attendee data extraction + enrichment + ICP matching.
Pre-event outreach setup.
Rep briefs + floor support.
Post-event follow-up + CRM push + attribution.
Results review + recommendations.
With vs. Without Luminik
Without Luminik
Reps walk in blind.
Outreach is generic.
Conversations disappear into spreadsheets.
Marketing has no proof of ROI.
Without Luminik
Reps walk in blind.
Outreach is generic.
Conversations disappear into spreadsheets.
Marketing has no proof of ROI.
With Luminik
Reps walk in with ICP meetings booked.
Outreach is targeted weeks before.
Every conversation logged to CRM in 24-48h.
Marketing + sales defend event spend with pipeline attribution.
With Luminik
Reps walk in with ICP meetings booked.
Outreach is targeted weeks before.
Every conversation logged to CRM in 24-48h.
Marketing + sales defend event spend with pipeline attribution.
General questions
How fast is post-event follow-up?
How fast is post-event follow-up?
How fast is post-event follow-up?
What messaging do you use?
What messaging do you use?
What messaging do you use?
What do sales leaders see during events?
What do sales leaders see during events?
What do sales leaders see during events?
Tired of badge scans & spreadsheets?
See how teams like yours book ICP meetings, capture conversations, and get pipeline in CRM within 48 hours.
Tired of badge scans & spreadsheets?
See how teams like yours book ICP meetings, capture conversations, and get pipeline in CRM within 48 hours.
Tired of badge scans & spreadsheets?
See how teams like yours book ICP meetings, capture conversations, and get pipeline in CRM within 48 hours.
Unlock high-impact connections, maximize engagement and turn event leads into revenue - without the manual chaos.
Unlock high-impact connections, maximize engagement and turn event leads into revenue - without the manual chaos.
Unlock high-impact connections, maximize engagement and turn event leads into revenue - without the manual chaos.