

Frequently Asked Questions
What marketing, sales, and RevOps ask us most.
Most event spend results in zero ROI because:
Before
Reps walk in blind, no meetings booked.
During
Conversations happen, but notes get lost.
After
Follow-ups go out 10+ days later, leads go cold, CRM has no proof.
Luminik fixes this by helping your team:
Before
During
Capture real conversations in <60 seconds each.
After
Push everything into your CRM within 24-48 hours - tagged to reps and the event - and trigger timely follow-ups.
Best suited for:
Role Specific Questions
Process, pilot, and fit
What’s the typical pilot?
Start with one event:
Prep 4-6 weeks before.
Support during the show.
Push convos to CRM in 24-48h.
Review results within 1-2 weeks.
What makes a team a great fit?
Running 5+ events per year.
Using events as a core demand generation channel (not just for brand).
Lean team → can't afford to throw extra headcount at prep and follow-up.
Clear ICP and sales motion already defined.
Using a sequencer (Apollo/Outreach etc.) + CRM in place to push data into.
What do you need to kick off?
Your event calendar.
ICP definition.
Tools access.
45–60 minutes with marketing + sales.
Data, privacy, and security
How do you get attendee data?
From event sites, LinkedIn, and other social sources (including undocumented APIs when needed) - complying to legal terms.
Do we need to change our stack?
No. We integrate with what you already use.
Where does sensitive data end up?
Inside your sequencer and CRM, tagged to reps and events.
Security:
Data hosted in AWS us-east-1 (other regions possible if required).
Data never resold.
Pricing and commercials
How is pricing structured?
The first event is free until Sep 2025. Pricing is based on event volume and attendee scale.
What’s included?
“Done for you” execution on:
Attendee data extraction + enrichment + ICP matching.
Pre-event outreach setup.
Rep briefs + floor support.
Post-event follow-up + CRM push + attribution.
Results review + recommendations.
With vs. Without Luminik

Without Luminik
Reps walk in blind.
Outreach is generic.
Conversations disappear into spreadsheets.
Marketing has no proof of ROI.


With Luminik
Reps walk in with ICP meetings booked.
Outreach is targeted weeks before.
Every conversation logged to CRM in 24-48h.
Marketing + sales defend event spend with pipeline attribution.



