The high cost of slow follow-ups after events (and how to fix it)

The moment most teams drop the ball

You spent $100K on a booth. Had hundreds of badge scans and LinkedIn connects. Then… silence for 5 days. Meanwhile, your hottest leads are already talking to someone else.

Slow follow-up isn’t just a workflow issue - it’s lost pipeline.

The real cost of delayed follow-up

1. 1 in 3 event leads never get a follow-up (source: Salesforce)

2. Reply rates drop by 70%+ after 48 hours

3. Sales reps lack context → leads go cold → RevOps can’t attribute anything

4. The opportunity cost: meetings missed, revenue untracked, ops blind

“It’s like striking gold, then leaving it in the dirt.”

Why does it happen?

1. Reps wait for spreadsheet exports or manual uploads

2. No clear owners or sequences for post-event outreach

3. Marketing teams over-index on lead volume, not speed

4. CRM syncs often happen after the window of interest has closed

   
   

What fast follow-up actually looks like?

1. Event attendees are enriched & tagged in near real-time

2. Pre-written sequences (with company/talking points) ready to go

3. Reps get Slack alerts: “These 17 people were at our booth - strike now”

4. Attribution flows automatically into your CRM

   
   

Outcome

1. Faster time to first touch

2. Higher reply rates

3. Clear pipeline tracking

   
   

How Luminik solves it (without adding headcount)

1. We sync enriched attendee data during the event

2. Auto-launch personalized follow-up sequences by rep or segment

3. Sales sees shared interests, LinkedIn info, past conversations

4. Every reply, meeting, and deal is attributed to the right event

“We booked 2x more pre-event meetings and had cleaner follow-ups. The ROI was obvious.”
- Director of marketing, Series B cybersecurity company

Don’t let your pipeline cool off

Your next event already has buyers. The question is: will you follow up fast enough?

Book a 15-min walkthrough and we'll show you how to follow up while your leads are still warm.