43,000 people attend RSA Conference. Your team needs to find the 200 that match your ICP.
Luminik builds an ICP-scored attendee database from event platforms and public directories — so your reps arrive at RSA with meetings booked and targets prioritized, not scanning every badge hoping for a match.
Pre-event
Know who’s attending RSA — weeks before the doors open
RSA Conference 2026
Meeting Booked
87
ICP Identified
1.840
Contacted
91%
CISO @ CrowdStrike
VP Security @ Palo Alto Networks
SOC Director @ Mandiant
Source attendees from event platforms, speaker lists, and exhibitor directories
Score every attendee against your ICP — title, seniority, company fit, security stack signals
Push prioritized target lists to Apollo, HubSpot, or Salesforce sequences
Reps arrive knowing exactly who to find — not walking the Moscone floor cold
Pre-event
Know who’s attending RSA — weeks before the doors open
RSA Conference 2026
Meeting Booked
87
ICP Identified
1.840
Contacted
91%
CISO @ CrowdStrike
VP Security @ Palo Alto Networks
SOC Director @ Mandiant
Source attendees from event platforms, speaker lists, and exhibitor directories
Score every attendee against your ICP — title, seniority, company fit, security stack signals
Push prioritized target lists to Apollo, HubSpot, or Salesforce sequences
Reps arrive knowing exactly who to find — not walking the Moscone floor cold
In-event
Capture every conversation and sync to CRM same-day
RSA Conference 2026
Apr 27-30, 2026
San Francisco
165 active attendees, strike while interest is high
Performance Matrix
Scan badges, QR codes, or add contacts manually — one mobile app
Tag leads with voice notes while walking the expo floor - Works offline — syncs automatically when you’re back in range
CISOs and security leaders appear in your CRM the same afternoon
In-event
Capture every conversation and sync to CRM same-day
RSA Conference 2026
Apr 27-30, 2026
San Francisco
165 active attendees, strike while interest is high
Performance Matrix
Scan badges, QR codes, or add contacts manually — one mobile app
Tag leads with voice notes while walking the expo floor - Works offline — syncs automatically when you’re back in range
CISOs and security leaders appear in your CRM the same afternoon
Post-event
Show leadership exactly what RSA produced
RSA Conference 2026
Spend
$250k
Pipeline
$3.2M
Revenue
$890k
Event Attendees
43.200
ROI
256%
Pipeline and revenue attributed to Money20/20 inside Salesforce or HubSpot
Compare Money20/20 vs. Singapore FinTech Festival vs. Finovate on real numbers
No more guessing what each event was worth — see it in your CRM
Build the case for next year’s sponsorship with data, not anecdotes
Post-event
Show leadership exactly what RSA produced
RSA Conference 2026
Spend
$250k
Pipeline
$3.2M
Revenue
$890k
Event Attendees
43.200
ROI
256%
Pipeline and revenue attributed to Money20/20 inside Salesforce or HubSpot
Compare Money20/20 vs. Singapore FinTech Festival vs. Finovate on real numbers
No more guessing what each event was worth — see it in your CRM
Build the case for next year’s sponsorship with data, not anecdotes
What Luminik unlocks for each team
Persona
Pre-event
In-event
Post-event
Marketing Leaders
Account targeting, event selection
High-fit meetings
ROI reports, budget justification
Marketing Leaders
Pre-event
Account targeting, event selection
In-event
High-fit meetings
Post-event
ROI reports, budget justification
Marketing Leaders
Account targeting, event selection
High-fit meetings
ROI reports, budget justification
Field Marketers
Prep lists, attendee enrichment
Rep-ready context
Timely follow-ups
Field Marketers
Pre-event
Prep lists, attendee enrichment
In-event
Rep-ready context
Post-event
Timely follow-ups
RevOps / CRM Managers
Campaign planning, segmentation
Lead tagging + sync
Attribution + reporting
RevOps / CRM Managers
Pre-event
Campaign planning, segmentation
In-event
Lead tagging + sync
Post-event
Attribution + reporting
SDRs / AEs
Warm outreach with talking points
Real-time lead capture
CRM tasks pre-filled
SDRs / AEs
Pre-event
Warm outreach with talking points
In-event
Real-time lead capture
Post-event
CRM tasks pre-filled
Have a security
event coming up?
We’ll show you exactly how Luminik works for RSA, Black Hat, or DEF CON.
Have a security
event coming up?
We’ll show you exactly how Luminik works for RSA, Black Hat, or DEF CON.
One event is enough to see whether your event spend actually converts to pipeline.
One event is enough to see whether your event spend actually converts to pipeline.
One event is enough to see whether your event spend actually converts to pipeline.