Mobly lead capture starts at the booth, with enrichment bundled in the app. Luminik sources attendees 6 weeks out and enriches on your Apollo, ZoomInfo or Cognism contract.
The difference
Each card shows what Luminik does. The note under the line shows what Mobly does at the same step.
Mobly
Mobly does not source attendees. Scout ranks events against your company profile.
Mobly
Mobly does not sequence attendees before the event. Pulse sequences start from an in-person interaction at the booth.
Mobly
Capture queries 20+ data providers and picks results field by field, in Mobly.
Mobly
Insights compares event targets with results, including lead quality and rep performance, in Mobly.
In their words
“Sometimes the enrichment doesn't work, and then we have about fifty leads on Mobly, but only forty in Salesforce.”
“It was challenging to get it to sync with Salesforce.”
“The cost of matches per contact, I think, is kinda high.”
Comparison
Event selection
Pick the events worth sponsoring
Attendee list
Know who to meet before the event
Booth capture
Get every conversation off the floor
Enrichment
Fill in email, phone and company
Follow-up
Get outreach out at the right moment
Pipeline reporting
Show what each event produced
Your events
Registration and check-in for events you host
Price
Budget the program before a sales call
Checked October 2026.
Fit
You also host your side events and want registration and check-in from the same vendor.
Text follow-up triggered at the booth matters more than meetings booked before the event.
Your CRM is Pipedrive or Zoho, which Mobly lists.
You sponsor third-party events and want the attendee list sourced and ranked 6 weeks ahead.
Reps should own outreach in Apollo or Outreach, from the first pre-event email to the booth follow-up.
You want enrichment on your existing contract and event pipeline on Salesforce Opportunities or HubSpot Deals.
Switching
Setup for your first event is included in the platform fee.
FAQ
Where the work starts and where it lands. Mobly starts at the booth, bundles enrichment, runs Pulse sequences after a booth interaction and reports in Insights. Luminik sources attendees 6 weeks out, enriches on your contract, sequences through your reps' Apollo or Outreach before and after the event, and writes sourced and influenced pipeline to Salesforce or HubSpot.
Mobly's product pages direct buyers to a demo and give no numeric price. Ask for a quote that names Capture, Pulse, Scout, Insights and Host where needed, with usage limits and renewal terms. Luminik's tiers begin at $299 a month with published annual allowances.
Mobly's integrations page lists Salesforce, HubSpot, Marketo, Pardot, Pipedrive and Zoho. Check field mapping, ownership, campaign membership and activity history in the CRM you use.
Field and event marketing teams whose booth reps are the daily users. If you also host your side events, the Host module adds registration pages and on-site check-in.
Bring your next event to a 20-minute walkthrough and watch enrichment run on your vendor account.
I take every walkthrough myself. Bring the next event on your calendar.