For fintech
Walk into Money20/20 with the VP Fraud, Compliance, and Payments meetings already booked.
Attendee list built six weeks before the floor opens, scored for fraud, risk, and payments buyers, and written back to Salesforce as attributed pipeline inside 48 hours.
Pre-event
Surface the 200 bank and fintech buyers out of 11,000 attendees
- →Source attendees 4-6 weeks before Money20/20 from event platforms and public directories
- →Enrich on your Apollo or ZoomInfo plan. Score for bank category, fraud/risk function, payments seniority
- →Pre-book meetings with VP Fraud, Head of Compliance, and Head of Payments
- →Sequence ranked lists through Salesforce, HubSpot, Apollo, or Slack (Outreach Q2 2026)
Money20/20 USA
M20/20 attendees
11,000+
ICP-matched
210
Pre-booked meetings
68
In-event
Capture the room without drowning reps in bad scans
- →Badge scans, business cards, and floor conversations captured on mobile
- →Voice notes transcribed with account context from your ICP list
- →Works on flaky conference Wi-Fi. Syncs to Salesforce or HubSpot when connectivity returns
- →Unqualified scans filtered at the ICP-score level before follow-up sequences fire
Money20/20 USA
Event
Money20/20
Location
Las Vegas
Same-day sync
94%
Post-event
Your CFO's event ROI dashboard
- →Sourced and influenced pipeline attributed to each show inside Salesforce or HubSpot
- →Compare Money20/20 USA vs Europe vs SFF on real pipeline numbers
- →Closed-won revenue traced back to the event and rep that sourced it
- →Defensible ROI inside the CRM the CFO already reviews
Money20/20 USA
Pipeline (3 events)
$1.2M
Meetings
110+
Opps
22
Pipeline attribution
What Money20/20 actually produced
Money20/20 Europe · Event ROI
Pipeline attribution
Attribution lands in Salesforce within 48 hours
Spend
$0
Sourced pipeline
$0
Revenue (90d)
$0
Meetings booked
0
Klarna
Closed-Won
$186,000
Adyen
Proposal
$287,000
Stripe
Negotiation
$214,000
Checkout.com
Closed-Won
$163,000
Revolut
Proposal
$139,000
Ramp
Discovery
$182,000
Attribution: First-touch + rep capture sync
Source: Salesforce · Last sync 2s ago
11,000 Money20/20 attendees. 210 ICP matches. 110+ booked meetings. Here's how the list narrows.
Money20/20 USA
Source attendees
Pull from the Money20/20 registered roster, session speakers, and sponsor directory
Count
11,000
Priya Shah
VP Fraud · Capital One
Marcus Obi
Head of Compliance · Stripe
Lena Park
Head of Payments · Wells Fargo
Real numbers · Series B regtech fraud detection customer
The Money20/20 math
Same show, same booth, same team. What changes is how the funnel narrows.
Without Luminik
- 11,000 attendees on the floor
- ~200 random badge scans
- ~8 opportunities, 2-3 week follow-up lag
Illustrative baseline. Booth spend with no Salesforce attribution.
With Luminik · 3 events
- 210 ICP-matched from 11,000 Money20/20 attendees
- 110+ pre-booked meetings (68 from pre-event alone)
- 22 opportunities, same-business-day sequencing
$1.2M attributed pipeline in Salesforce across 3 events. US market entry 6 months early.
Money20/20 USA + Money20/20 Europe + Singapore FinTech Festival. Numbers from a Series B regtech fraud detection customer. Past performance, not a promise.
Fintech events we map into pipeline
- Location
- Las Vegas
- Size
- 11,000+
- Season
- October
- Location
- Amsterdam
- Size
- 8,000+
- Season
- June
- Location
- Singapore
- Size
- 60,000+
- Season
- November
- Location
- London
- Size
- 1,500+
- Season
- Spring
Fintech Meetup
- Location
- Las Vegas
- Size
- 6,000+
- Season
- March
Gartner IAM Summit
- Location
- Grapevine, TX
- Size
- 4,000+
- Season
- December
| Event | Location | Typical size | Season |
|---|---|---|---|
| Money20/20 USA | Las Vegas | 11,000+ | October |
| Money20/20 Europe | Amsterdam | 8,000+ | June |
| Singapore FinTech Festival | Singapore | 60,000+ | November |
| Banking Transformation Summit | London | 1,500+ | Spring |
| Fintech Meetup | Las Vegas | 6,000+ | March |
| Gartner IAM Summit | Grapevine, TX | 4,000+ | December |
What the pipeline motion looks like per fintech role
Marketing Leaders
- Pre-event
- Account targeting, event selection
- In-event
- High-fit meetings
- Post-event
- ROI reports, budget justification
Field Marketers
- Pre-event
- Prep lists, attendee enrichment
- In-event
- Rep-ready context
- Post-event
- Timely follow-ups
RevOps / CRM Managers
- Pre-event
- Campaign planning, segmentation
- In-event
- Lead tagging + sync
- Post-event
- Attribution + reporting
SDRs / AEs
- Pre-event
- Warm outreach with context
- In-event
- Real-time lead capture
- Post-event
- CRM tasks pre-filled
| Persona | Pre-event | In-event | Post-event |
|---|---|---|---|
| Marketing Leaders | Account targeting, event selection | High-fit meetings | ROI reports, budget justification |
| Field Marketers | Prep lists, attendee enrichment | Rep-ready context | Timely follow-ups |
| RevOps / CRM Managers | Campaign planning, segmentation | Lead tagging + sync | Attribution + reporting |
| SDRs / AEs | Warm outreach with context | Real-time lead capture | CRM tasks pre-filled |
Money20/20 USA is 11,000 attendees and our ICP is maybe 200 of them, specific titles in fraud, risk, and payments. Luminik surfaced 187 with the right titles from the pre-event list, our reps pre-booked 34 meetings with 22 of those, and we closed $340K in Q4 attributed to that one show. More useful than the number: I stopped staring at a 50-page agenda at midnight trying to work out who to chase.
VP Marketing
Series B fintech fraud detection
180 employees
Fintech event pipeline resources
Proof and tools for your next Money20/20 or SFF
Money20/20 fraud detection pipeline
$1.2M attributed pipeline, 110+ meetings, 210 ICP-matched from 11,000 attendees.
Pre-event sourcing for Money20/20 and SFF
ICP scoring and attendee sourcing starting 6 weeks before the floor.
Free Money20/20 outreach sequence generator
Build a multi-channel pre-event cadence for your fintech show.
Model your Money20/20 pipeline
Free event ROI calculator. Enter the event and your ICP, get a pipeline estimate.
Have a fintech event on the calendar?
20 minutes on Money20/20, Singapore FinTech Festival, or Finovate. We walk sourcing, enrichment, booth capture, and writeback live on the show you already paid for.
$1.2M pipeline across 3 fintech events 110+ pre-booked meetings