Pricing

The full event pipeline, priced for your calendar.

Three tiers from $299 a month. Event and match allowances are annual and pooled, so a quiet December and a heavy March cost you the same.

Plans and pricing

Choose your billing period

Founder-led onboarding is included on every plan.

Leaving a monthly plan

Stop at the end of any paid billing period.

Leaving an annual plan

Leave at the three-month mark. Used months re-price at the monthly rate and we refund the rest.

Read the cancellation terms

Starter

Series A, up to 6 events a year

One person running the event program, or a small team.

$249/month2 months free ($600/yr)
$2,988 billed annually. Save $600 a year.
On monthly billing, cancel any month, so one event is the whole commitment.

The full event pipeline (source, enrich, sequence, capture, attribute) on 6 events a year, pooled across your calendar. Bring the enrichment contract you already hold as your BYOV path.

Who it's for

Series A teams sponsoring or attending up to six events a year who want pre-event intelligence and booth capture without a managed engagement.

Proof

One RSA-sized event used 1,840 enriched ICP matches out of 43,000 attendees, so it draws about an eighth of the annual pool.

  • 6 events and 15,000 enriched ICP matches a year, pooled across your calendar
  • BYOV enrichment on the contract you already hold, at zero markup
  • Gap-fill enrichment at no extra charge, up to 3,000 records a year
  • Salesforce and HubSpot, plus Apollo sequences
  • Mobile capture for unlimited booth reps
  • Attribution writeback to your CRM after each event
  • Email support from the founder, plus the shared knowledge base
Recommended

Growth

Series B-C, up to 12 events a year

The working tier. A full event calendar, CRM, and Apollo.

$665/month2 months free ($1,608/yr)
$7,980 billed annually. Save $1,608 a year.
Gap-fill enrichment included, up to 6,000 records a year.

12 events and 30,000 enriched ICP matches a year, pooled across your whole calendar, so a heavy March and a quiet December cost the same. BYOV enrichment first, gap-fill included.

Who it's for

Series B-C teams sponsoring or attending up to 12 events a year, several of them flagships. The sweet spot for mid-market event marketing budgets.

Proof

Series B fraud detection ran a three-event Money20/20 program on this shape: $1.35M attributed pipeline across 24 opportunities, 110+ pre-booked meetings.

  • 12 events and 30,000 enriched ICP matches a year, pooled. Past that, $240 per event and $80 per 1,000 matches
  • BYOV enrichment on the contract you already hold, at zero markup
  • Gap-fill enrichment at no extra charge, up to 6,000 records a year
  • Salesforce, HubSpot and Apollo sequences, plus your own BYOV paths
  • Mobile capture for unlimited booth reps, with admin controls
  • Attribution writeback, plus a VP-ready report after each flagship
  • Slack channel support with the founder, and a quarterly ROI review

Scale

Series C+, up to 30 events, multiple business units

The whole calendar, across regions and business units.

From$1,665/month2 months free ($4,008/yr)
From $19,980 billed annually. Save $4,008 a year.
Gap-fill enrichment included, up to 20,000 records a year.

Everything in Growth across 30 events and 100,000 enriched ICP matches a year, pooled. Separate ICP models per business unit, industry and region, with the first business unit included and a dedicated CSM.

Who it's for

Series C+ marketing orgs sponsoring or attending up to 30 events a year across regions or business units, with procurement and InfoSec review.

Proof

The IDV program above ran on this shape: 4 continents, 6 AEs supported, separate ICP targeting per region, writeback to HubSpot after every event.

  • 30 events and 100,000 enriched ICP matches a year, pooled. Past that, $200 per event and $60 per 1,000 matches
  • BYOV enrichment on the contract you already hold, at zero markup. Managed enrichment is $0.10 a record
  • Gap-fill enrichment at no extra charge, up to 20,000 records a year
  • Everything in Growth, plus separate ICP models per business unit, industry, region or persona
  • Mobile capture for unlimited booth reps, across every business unit
  • Attribution writeback, custom dashboards and quarterly success reviews
  • Slack channel support with the founder, SOC 2 on request and SSO

Tinted rows are what the rest of the category charges extra for.

What this costs without Luminik

Run the numbers on your own event
With headcount
$120,000 to $180,000 a year
A fully loaded SDR.
Growth is $9,588 a year billed monthly, about 6% of one head.
By hand
10 to 20 hours per event
Of AE and marketing time pulling the list, cutting it to ICP, writing sequences and rebuilding attribution.
On Growth that work comes with each of your 12 events a year.
Against the event budget
$20,000 to $25,000 per flagship
A flagship booth, travel and staffing for five people.
A full year of Growth costs less than half of one of those events.
Compare tiers

Pick a plan for your annual event calendar.

Every plan gets the whole product: unlimited seats, CRM writeback, booth capture and attribution.

Events a year
Starter
6
GrowthRecommended
12
Scale
30
Enriched ICP matches a year, pooled across your calendar
Starter
15,000
GrowthRecommended
30,000
Scale
100,000
Gap-fill enrichment included, at no extra charge
Starter
3,000 records / yr
GrowthRecommended
6,000 records / yr
Scale
20,000 records / yr

Past the allowance the rate is published rather than negotiated.

See the rates past the allowance

On Growth, $240 per additional event and $80 per additional 1,000 matches. On Scale, $200 and $60. Every event counts as one. Scale includes your first business unit, and each additional one is $500 a month.

What you get

Capabilities your team gets, and how they help you hit your goals

Included with every tier, from Starter up. Open any capability to see how it works.

Open-web event catalogue and attendee sourcing

Finds the event and the likely attendee list from public sources, starting 6 weeks out

Your target list exists before the organizer publishes the exhibitor list, so outreach lands while calendars are still open

Attendee lists pulled on your own event platform logins

Signs in to platforms such as Cvent, Swapcard, Bizzabo and Brella with the account you already hold and pulls the attendee feed

You stop waiting on a CSV that arrives the week of the show, and stop paying someone to rebuild it by hand

AI ICP scoring with multiple profiles

Scores every attendee against your ICP and re-scores in bulk when the ICP changes

43,000 RSA attendees become the 1,840 worth a rep's week, and changing the ICP does not mean re-buying the data

AI sequence drafts with a human approval gate

Writes opinionated sequence drafts per persona for before and after the event, and holds them until a person approves

The AE approves copy in ten minutes instead of writing it over two evenings, and no unreviewed message reaches a buyer

Unlimited booth reps, no per-seat fee

Gives the app to every rep who walks the floor at no incremental cost

You staff the booth by what the booth needs, not by what the licence costs

Attribution engine with an evidence trail

Matches event contacts to CRM opportunities on email, domain and company name, and records why each match was made

When the CFO asks which pipeline came from RSA, the answer is a report rather than a reconstruction

Show all 20 capabilities

Know Before You Go briefs

One page per event covering who is attending, which target accounts are on the list, and what to do about each one

The team walks in having read a page instead of guessing, and the brief is the reason to open Luminik in a quiet month

BYOV enrichment on your own vendor, zero markup

Enriches through the contract you already signed with vendors such as Apollo, ZoomInfo and Cognism

You pay your rate for your data on your DPA, and nobody bills you twice for records you already own

Gap-fill enrichment at no extra charge

Fills the records your own vendor was asked for and could not resolve, on Luminik's stack

Coverage gaps stop being your problem to chase down or your line item to approve

ICP models per business unit, industry and region

Separate scoring profiles for each persona, each vertical and each geography, kept apart from one another

Two business units chasing different buyers at the same show each get their own list, not a merged one

Push to the tools your team already runs

Writes sequences and records into the CRM and sequencer your team already runs, such as Salesforce, HubSpot, Apollo and Outreach

Nobody learns a new tool for the one week a year they work a booth

Side-event pages and forms for dinners

Hosted invite pages and RSVP forms for dinners and side events, with every RSVP joining the same scored attendee list

The dinner list comes from the same ICP scoring as the booth, and side-event turnout shows up in attribution

Mobile capture: badge, business card, LinkedIn screenshot, QR

Reads the badge on the device and queues it locally until signal returns

The booth keeps working when the hall wifi does not, and the record is in the CRM before the rep reaches the hotel

Voice notes with transcription and AI extraction

Rep dictates 30 seconds; it becomes a structured, editable record on the attendee timeline

The conversation survives the flight home instead of dying in a notebook

Attribution writeback to your CRM

Writes the event contacts, the sequence history and the attribution result onto the CRM records themselves

The proof lives where your finance and sales reporting already runs, and it stays there if you ever leave

VP-ready event report, shareable link or email

Composes the post-event readout from the CRM record

The readout goes out in 48 hours instead of three weeks, and you send a link instead of building slides

Meeting targets with live at-risk alerts

Tracks booked meetings against your target per event and alerts before the event closes

You can adjust follow-up while there is still time to book meetings

Setup by conversation, and an MCP surface

The product is configured by describing your ICP, and drivable from the AI assistant your team already uses

Setup is a conversation rather than an implementation project, so the first event does not wait on onboarding

BYOK AI keys, zero markup

Runs AI calls on your own Anthropic, OpenAI, Azure OpenAI or Google account when you want them there

InfoSec gets the answer it needs, and you are never marked up on tokens

SOC 2 report available on request

Comes with the sub-processor list, the DPA and a completed InfoSec questionnaire, alongside SSO and role-based access

Security review starts with a document rather than a scheduling thread

How the pricing works

Subscription, allowances, BYOV, BYOK, and onboarding.

The pricing mechanics under every tier. Each piece does a specific job.

Flat subscription

Monthly or annual. Covers orchestration 365 days a year: ICP scoring, sequencer push, booth capture, attribution writeback.

More about Flat subscription

No per-event surprises, no per-seat charges on mobile.

Annual allowances, pooled

Events and enriched ICP matches are the two units, counted across the year rather than the month, because event calendars are not evenly spread.

More about Annual allowances, pooled

Allowance accrues every month, and unused event allowance carries forward inside your term, so a dark December funds a heavy March. Enriched ICP matches are counted as one annual pool rather than a monthly cap.

BYOV enrichment

Bring your own enrichment vendor, on the account you already own. Luminik adds no markup on your data.

More about BYOV enrichment

Gap-fill is free: a record your own vendor was asked for and could not resolve gets filled on Luminik's stack at no extra charge. If you would rather Luminik ran the primary path, that is $0.10 a record for email and firmographic enrichment, and phone-number lookups are quoted separately.

AI usage and AI keys

Every stage runs on AI, and you can drive the product by conversation or from your own assistant through the MCP surface.

More about AI usage and AI keys

AI is included in every tier with no separate meter and no usage line on your invoice. Fair use applies: if one account's AI volume runs far past what its event and match allowances imply, we call you before anything changes. Bring Anthropic, OpenAI, Azure OpenAI, or Google keys and those calls run on your own account, at zero markup.

Onboarding, delivery and annual exit

Founder-led onboarding is included. Your target list lands 6 weeks before the event and your VP report within 48 hours of it ending.

More about Onboarding, delivery and annual exit

Both delivery commitments are in the contract. Any annual plan also has a three-month exit for any reason: used months re-price at the monthly rate and we refund the rest. Monthly plans can stop at the end of the paid billing period.

Past the allowance

Growth covers 12 events and 30,000 enriched ICP matches a year, Scale covers 30 and 100,000.

More about Past the allowance

Past that the rate is published, not negotiated: on Growth $240 per additional event and $80 per additional 1,000 matches, on Scale $200 and $60, each derived from the same arithmetic as the tier itself. Every event counts as one. On Starter, going past the allowance is a mid-term upgrade or a one-off add-on, quoted the same way.

Something unclear?

Every price here should make sense without a call. If one does not, email me and I will fix the page.

prasad@luminik.io

Talk to a customer

Ask for references. On a Growth or Scale evaluation we connect you with a customer running the same motion.

Read what teams have produced
Prasad Subrahmanya
Add-on for any plan

Work with Prasad on your events

I work alongside your team on a single event, or every week across your calendar.

Concierge Pilot
$2,500 one-time

Hands-on setup and on-floor support on your first flagship event. 50% credited against Year 1 of any tier if you sign within 30 days of event close.

One hour a week
Priced on the call

One to one with me across your calendar: which events to sponsor, the target list for each, your outreach, and what the pipeline says afterwards. It starts with a 30-minute call.

Design partner program

Growth with hands-on support, at partner pricing

As a design partner you get the Growth tier at partner pricing for twelve months, founder-led onboarding on your first flagship event, a direct line for support, and a say in product priorities.

More about the design partner program

The founder joins your team at your event and works the floor with your reps. In exchange we ask for honest feedback after each event you run, and a case study, which is a term in the agreement rather than a favour we ask for later. The program includes a 10-booked-meetings floor for covered flagship events, with each side's responsibilities and the remedy agreed in writing before you join.

Partner pricing for 12 months
$399–$499/mo

Your rate is confirmed before you join and stays fixed for 12 months, then standard Growth pricing applies. The program closes on 31 October 2026.

Publish a case study, get a month free

Named or anonymized, your choice, and you sign off on every number before it goes out. One month credited to your next invoice.

Refer a customer, get two months free

If a company you introduce signs, two months are credited to your next invoice. To make an introduction, email prasad@luminik.io.

What you walk away with after one event

  • Prioritized target lists 6 weeks ahead of the event
  • Founder-led onboarding for your first event
  • Mobile capture included across every tier, no per-seat fees
  • Event-sourced pipeline written back to Salesforce or HubSpot
  • A VP-ready event report you can export to slides or PDF, built from the CRM record
  • Set up by conversation, and drivable from the AI assistant your team already uses

Frequently asked questions

Choosing a plan

Which plan fits my team?+

If one person runs the program and you sponsor or attend up to six events a year, start on Starter. If your calendar runs up to twelve events and the program carries a pipeline number, Growth is the fit. If you run up to thirty events across regions or business units, need a separate ICP model per unit, and have procurement and InfoSec in the review, that is Scale.

How do events count toward my allowance?+

Every event you run through Luminik counts as one event against your annual allowance, whatever its size or format. Starter includes 6 events a year, Growth 12, and Scale 30. There is no size weighting. Design-partner meeting commitments still apply only to the covered flagship events agreed in writing.

Can I test Luminik on just one event?+

Two paths, pick based on how hands-on you want us. Standard path: start on Starter month-to-month, connect Salesforce or HubSpot plus Apollo, and run your first event on it. Cancel any month, so one event is the whole commitment. Hands-on path: the $2,500 Concierge Pilot adds custom ICP scoring, attribution model review, and on-floor rep training on your first flagship. 50% credited to Year 1 of any tier if you sign within 30 days of event close.

What's the Concierge Pilot, and who picks it over Starter?+

The Concierge Pilot is the hands-on pilot path. $2,500 one-time, founder-led kickoff, custom ICP scoring, attribution model review, and on-floor rep training on your first flagship. It fits the first RSA or Money20/20 where the CFO wants confidence before signing. Series A teams and RevOps-led evaluations usually start on Starter month-to-month instead and use founder-led onboarding.

How do I justify this to a CFO?+

Put it next to three costs the CFO already knows. A fully loaded SDR runs $120,000 to $180,000 a year, and Growth is $9,588 a year billed monthly, about 6% of one head. Teams we work with put the manual version at ten to twenty hours of AE and marketing time per event: pulling the list, cutting it to ICP, writing sequences and rebuilding attribution weeks later. A flagship booth, travel and staffing runs $20,000 to $25,000 for five people, and a full year of Growth costs less than half of one of those events.

Why is Luminik cheaper than the rest of the category?+

We do not resell your data, and the work runs on AI agents instead of people. Enrichment runs on the contract you already signed, at your rate, with no markup, so the biggest cost line in this category never reaches your invoice twice. When your vendor cannot resolve a record, we fill that gap at no extra charge, because coverage gaps are our problem to solve. On the product side, finding the events, sourcing the attendee list, scoring 43,000 people against your ICP, drafting the sequences and writing the post-event report are done by AI agents on models picked per task. The manual version of the same work is one person for a week. We priced up from our own cost with a normal software margin, so when that cost falls, the published enrichment rate falls with it.

Our team already does this. Why would we pay Luminik?+

If event prep still depends on a VA pulling the list the week of the event, a spreadsheet outside the CRM, or attribution reconstructed three weeks after the event, Luminik turns that into a repeatable system. Your team keeps working in Salesforce, HubSpot, and Apollo. The event pipeline becomes clean CRM data instead of folklore after the fact.

Is this a lead gen agency?+

No. Luminik is software your team runs. It builds the event pipeline in your CRM, on the enrichment vendor you already pay for, and everything it writes lives on CRM records that are yours: the data, the sequence history and the attribution. If you leave, all of it stays.

Guarantees and billing

Does the design partner program include a meeting guarantee?+

The 10-booked-meetings floor is available only through the design partner program. The agreement sets out the covered flagship events, what counts as a booked meeting, each side's responsibilities, and the remedy if the floor is missed. These terms are agreed before you join.

What's the cancellation policy?+

Month-to-month plans can stop at the end of the paid billing period. Annual plans include an exit at the three-month mark: you can leave for any reason, the months you used re-price at the monthly rate, and we refund the rest. Outside that exit, the unused portion of an annual term is non-refundable. You can also downgrade to a smaller tier at renewal. No early-termination fees either way. CRM records, sequence history, and attribution writebacks are yours to keep in every case.

How does annual billing work?+

Pay for ten months and get twelve. Starter works out at $249 a month, billed as $2,988 for the year. Growth is $665 a month, billed as $7,980. Scale starts at $1,665 a month, billed as $19,980. You can upgrade tier mid-term at a prorated rate. Downgrades take effect at renewal. And the term is testable: exit any annual agreement at the three-month mark, the months you used re-price at the monthly rate, and we refund the rest.

Why don't you charge per meeting?+

Because it breaks on the edge cases. Was the meeting produced by Luminik's sourcing or by a relationship the rep already had? Somebody has to adjudicate that every month, and it will not be a pleasant conversation. You pay a flat platform fee with published allowances and rates. Your budget stays predictable and nobody argues about attribution on an invoice.

Allowances and carry-over

Our event calendar is seasonal. What happens in the quiet months?+

Your event and ICP-match allowances are annual and pooled rather than monthly and forfeited. They accrue every month, and unused event allowance carries forward inside your term, so a dark December funds a heavy March. Enriched ICP matches are counted as one annual pool rather than a monthly cap. The platform also keeps working between events. The event catalogue stays open for next-quarter planning, your Know Before You Go briefs keep arriving, and your attribution records and event reports stay live for the readouts that happen months after the show. Pre-event sourcing for the next flagship starts six weeks ahead, which usually lands inside the month that looked quiet on the calendar.

What happens if we go past the annual allowance?+

You see it coming and you agree the number before it bills. Every event counts as one against your pooled annual allowance. Past 12 events and 30,000 enriched ICP matches a year, Growth carries published rates: $240 per additional event and $80 per additional 1,000 matches. Past 30 events and 100,000 matches, Scale carries $200 and $60. Every event counts as one. All of them come from the same arithmetic as the tier itself rather than being set as a penalty. On Starter, going past the allowance is either a mid-term upgrade, where the prorated difference covers the rest of the term, or a one-off add-on quoted the same way. There are no silent charges on any tier.

Are there seat limits or per-user fees?+

No. Every tier includes unlimited admin-console seats for campaign setup, ICP scoring, and attribution review, plus unlimited booth rep seats for event capture. We don't charge by seat count. Your whole marketing and RevOps team can work in the admin console, and every AE who walks the floor can capture conversations at no incremental cost.

Does the mobile app really come free?+

Yes, mobile capture is included across all three tiers. Unlimited booth reps can capture badges, dictate voice notes, look up attendees by ICP score, and push records to your CRM. No per-seat fees.

Enrichment and AI

BYOV means we pay Apollo AND Luminik. Isn't that double-paying?+

You also pay Salesforce and your sequencer. Luminik runs the event pipeline across them: enrichment through the vendor contract you already hold; sequencer push; on-floor capture; and Salesforce or HubSpot attribution around one event motion. Your vendor contract, DPA, and rate limits stay yours, and Luminik adds no markup on your data. When your vendor cannot resolve a record, Luminik fills that gap on our own stack at no extra charge, inside the record allowance on your tier.

What exactly counts as gap-fill enrichment?+

A record your own enrichment vendor was asked for and could not resolve. We try your vendor first on every record, and only what comes back empty goes to Luminik's stack, at no extra charge, up to 3,000 records a year on Starter, 6,000 on Growth and 20,000 on Scale. If you would rather Luminik ran the primary path instead of your vendor, that is $0.10 a record, which is half what Apollo lists its own overage credits at.

Does the $0.10 managed enrichment rate cover phone numbers?+

It covers email and firmographic enrichment. Phone-number lookups cost more to buy, so they are quoted separately on your order form before we run any. Gap-fill on email and firmographic data stays free inside your record allowance either way.

What happens with AI usage costs?+

AI is included in every tier. There is no AI meter, no usage line on your invoice, and no cap to watch. Luminik agents use AI for ICP scoring, sequence generation, enrichment and follow-up planning, and it is included in the subscription. Fair use applies: if one account's AI volume runs far past what its event and match allowances imply, we call you before anything changes rather than after. If you would rather the calls ran on your own Anthropic, OpenAI, Azure OpenAI or Google account, connect your key and they will, at zero markup.

Security and procurement

Can we see your SOC 2 report?+

Yes. The SOC 2 report is available on request, together with the sub-processor list, the DPA, and a completed InfoSec questionnaire. Email privacy@luminik.io or ask for it on the walkthrough.

Does the subscription fee cover implementation?+

Launch setup is included: Salesforce or HubSpot OAuth, Apollo API key, ICP rules import, and your first event go-live are covered by the platform fee. For hands-on setup on the first flagship event (custom ICP scoring, attribution model review, on-floor rep training), the $2,500 Concierge Pilot add-on covers it. 50% credited against Year 1 of any tier if you sign within 30 days of event close.

See the pipeline mapped on your next flagship event.

20 minutes. You pick the event. We walk sourcing, enrichment, on-floor capture, and writeback live, then confirm which tier fits.

Prasad Subrahmanya
I take every walkthrough myself. Bring the next event on your calendar.
Prasad Subrahmanya, founder

Founder-led onboarding is included. Monthly billing is available on every tier.