Stage 4: On-floor capture

Every booth conversation in your CRM the same day.

A lead capture app for trade shows and conferences. Capture from a badge, name tag, business card, QR code, LinkedIn screenshot or voice note. It works offline, shows customer status, account owner and open deals from your CRM, and syncs to Salesforce or HubSpot with the pre-event ICP score attached.

Prasad SubrahmanyaBook a 20-min walkthroughSee attribution writeback
In-booth flow

One scan, and the pre-event ICP score is on the screen

The mobile app your reps open on the floor. Next to the ICP score, the rep sees customer status, account owner and open deals. One tap from badge to a Salesforce Contact with the pre-event ICP score attached.

9:41
RSA 2026, Booth 4821
Capture
Online
Point at the attendee badge
QRBadge OCRCard
AD
Priya Ramanathan
VP Platform Engineering
Arcturus Data
ICP score
94
Tier 1
ICP, 5,000+ FTE, Data/AI stack, Account in pipeline
✓Pre-event email opened, Session bookmarked
✓ContactPriya Ramanathan
✓AccountArcturus Data
✓Lead score94 (Tier 1)
✓SourceEvent, RSA 2026 booth capture
✓EngagementSynced to timeline
Written to Salesforce
Contact + Lead + Opportunity
Captured today142
01, Scan
QR, badge OCR, or business card
One tap. Offline-capable. Works through a faulty hotel wifi.
02, Score surfaces
ICP score + pre-event context
The score your reps saw walking in. Plus every pre-event touch for this contact.
03, Push to CRM
Salesforce or HubSpot, same day
Contact, Lead, Engagement, and Opportunity fields. Rep attribution preserved.
Stage-to-stage, on the floor

Capture context before follow-up starts

Capture without ICP routing is noise. Capture with routing feeds the 5-stage event pipeline.

Money20/20 USA 2025, Funnel

From 2,000 attendees to 6 closed deals

Stage-to-stage conversion
Attendees
0
ICP-matched
0
Outreached
0
Meetings
0
Opportunities
0
Closed-won
0
Source of truth: Salesforce, Closed-won 90 days post-event
Stage conversion driven by ICP routing

What event lead capture usually leaves behind

A badge scan gives you a name, a title, and a company. What a rep needs on top of that is the pre-event ICP score, the voice note from the conversation, and a same-day record in Salesforce or HubSpot. Anything short of that is Monday-morning cleanup.

Badge capture apps

Catch the badge. Dump a CSV.

What it missesNo pre-event ICP context at the scan. No offline queue that survives a Wi-Fi outage. No write into Salesforce or HubSpot as a first-class record. The CSV lands on someone's desk Monday morning.

Closed suites with a built-in waterfall

Bundle a capture UI inside their dashboard.

What it missesCapture lives in their tool. Attribution lives in their tool. The data never reaches your Salesforce or your HubSpot as a first-class record. Your CFO ends up looking at a vendor screen instead of the CRM they already trust.

Digital business card commodities

Swap contact info between 2 phones.

What it missesNo ICP score on the record, no voice note transcription, no writeback to your Salesforce or your HubSpot as sourced pipeline. The contact lands in a phone and never reaches the Opportunity.

Luminik captures the floor with full context. ICP-scored at the scan, offline-first through a bad Wi-Fi day, written to your Salesforce or your HubSpot the same day.

What the trade show lead capture app includes

Capture from anything, one review screen

Badge or business card with on-device text recognition (blurry fields get flagged before you hit submit), QR scan (vCard, MECARD, JSON, URL), a LinkedIn profile screenshot, an imported photo, a voice note, or typed name and company. Every capture lands on the same review screen before it saves. One record per attendee, keyed to the event and the rep.

Offline-first, survives a dead Wi-Fi day

Conference Wi-Fi dies. Capture keeps running. Scans, voice notes, and meeting logs queue locally in a 200-item buffer and drain when connectivity returns. Nothing gets lost between the expo floor and your CRM.

Voice notes, transcribed at the booth

Tap record after a conversation. Audio uploads, transcribes, and we pull out the key next steps automatically. The note attaches to that attendee's activity timeline. Queued captures upload the moment you're back on signal.

Same-day CRM sync

Captures appear in the web app within minutes, tagged to the event, the rep, and the pre-event ICP score. Sourced and influenced pipeline writes to Salesforce Opportunities or HubSpot Deals within 48 hours from event end.

Pre-event ICP and CRM context on the phone

Your rep walks in with the full ranked target list from the pre-event stages already on their device. Search by name or company, see the ICP score and the reason behind it, open the full profile. After a capture, the rep sees whether the person is a customer or a prospect, who owns the account and which deals are open.

Push to CRM from attendee detail

Rep finishes a conversation, opens the attendee record, taps Push to CRM. The contact, the ICP score, and every note and meeting logged on the floor write straight to Salesforce or HubSpot. No Tuesday morning cleanup.
2 surfaces, one record

What runs on the phone and what runs on the web

Reps work in the app on the floor. Marketing and RevOps work in the browser. Both write to the same attendee record.

iOS and Android

On the phone

The capture surface. It comes out at the booth and nowhere else, and it keeps working when the conference Wi-Fi does not.

  • Capture from anything: badge, business card, QR, LinkedIn screenshot or voice, with per-field confidence
  • Customer status, account owner and open deals from your CRM
  • Voice notes, transcribed with the next steps pulled out
  • Attendee lookup with the pre-event ICP score and the reason behind it
  • Offline-first, with a 200-item queue that drains when signal returns
  • Push to CRM on every attendee record

Who opens it: AEs and SDRs working the floor.

Browser, app.luminik.io

On the web

Everything before the event starts and everything after they close. The planning surface and the reporting surface share one workspace.

  • ICP definition and attendee scoring
  • Target-list building and tiering ahead of the event
  • Sequence push to Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce
  • Attribution, event-over-event comparison, and the QBR export
  • Team, event, and integration setup

Who opens it: marketing and RevOps.

One attendee record, written from either side. A capture made on the floor is the same record marketing opens in the browser, and the pre-event ICP score stays attached to it either way.

Event lead capture app questions

What is a trade show lead capture app?

An app your booth team uses to record who they met: scan the badge or business card, add notes and the agreed next step, and send the lead to your CRM. Luminik's runs on iOS and Android, and every booth rep can use it on every plan.

How is this different from the organizer's lead retrieval app?

The organizer's contractor rents a scanner or app for one event and usually hands you a CSV after the show. Luminik's app goes with your team from event to event, reads what the badge or card shows, and writes each lead to Salesforce or HubSpot with its account, owner, notes and pre-event ICP score. For the full registration record, it needs the event's API or badge kit.

Does it work without Wi-Fi?

Yes. Scans, voice notes and meeting logs queue on the phone, up to 200 items, and sync when signal returns.

Can it scan badges and business cards?

It reads QR codes (vCard, MECARD, JSON or URL) and runs badge and card OCR on the device, with a confidence level on each field so a blurry name gets checked before it saves. Manual entry covers everything else.

How fast do leads reach Salesforce or HubSpot?

Captures show up in the web app within minutes, tagged to the event and the rep. A rep can push any attendee to the CRM from the phone, and sourced and influenced pipeline is written to Salesforce Opportunities or HubSpot Deals within 48 hours of the event ending.

Comparing options? Read what trade show lead retrieval costs, or see lead retrieval apps compared.

Walk off the floor with clean records in Salesforce.

20 minutes. We demo the capture app live: scan, badge photo, voice note, each landing in Salesforce or HubSpot with the ICP score attached by end of day.

Book a 20-min walkthroughRead the AE and SDR view
Prasad Subrahmanya
I take every walkthrough myself. Bring the next event on your calendar.
Prasad Subrahmanya, founder