Each lead retrieval app here captures a badge at the booth. Luminik also sources the attendee list 6 weeks earlier and writes the pipeline to Salesforce or HubSpot.
Comparison
Event-provided apps come from the organizer for one event. Universal scanners are licensed by your company and work across events. The lead retrieval cost guide covers what each kind costs.
Cvent LeadCapture
Event-provided appMaritz lead retrieval
Event-provided appAmerican Tradeshow Services (ATS)
Event-provided appLuminik
Event pipeline platformChecked October 2026.
2 kinds of app
Cvent LeadCapture, Maritz and ATS are offered by the organizer or its registration contractor for that event.
Cvent LeadCapture and ATS include qualification questions and notes.
At a portal, an export or a CRM connector for that one event. The next event starts from zero.
iCapture, Popl, Mobly, Captello and Momencio are licensed by your company for use across events.
Read badges, business cards and QR codes, then enrich the record. Several also connect to event badge data.
At the lead record in your CRM. Follow-up and reporting vary by app.
Before you order
What Luminik does
Plans start at $299 a month, month to month, with unlimited users, including booth reps. Annual event and enriched-match allowances apply. Compare the 3 plans.
The gaps
The table shows what each app does. These are the gaps it leaves.
In their words
“Initially, setting up iCapture was quite time-consuming, particularly due to the need to correctly integrate it with Salesforce.”
“I dislike how iCapture randomly cuts out when syncing, especially when connecting to hotel wifi.”
Fit
You exhibit at 1 or 2 events a year, and the organizer controls badge access.
A lead export after the event is enough to start follow-up.
Someone can upload the file and assign owners the week after.
You exhibit at several events and want one app your reps already know.
Follow-up can wait until after the scan.
Your CRM is on the app's list, including Dynamics, Zoho or Pipedrive where you need them.
You want the attendee list sourced and ranked before the event, with booth capture for unlimited reps.
Reps book meetings from Apollo or Outreach before the event and follow up in the same sequence.
You use Salesforce or HubSpot and want sourced and influenced pipeline on the Opportunity or Deal.
Switching
Where an event requires its official app, keep it. Luminik takes the export.
Head to head
FAQ
It depends on the event and the CRM. Where the organizer offers an official lead retrieval app, such as Cvent LeadCapture, Maritz, or ATS, that is the app the event itself provides. For one app across every event, compare iCapture, Popl, Mobly, Captello, and Momencio on CRM sync, offline capture, and pricing in the table above. Luminik adds attendee sourcing and pre-event outreach before the scan, and pipeline on the Opportunity or Deal after it.
Of the apps on this page, Momencio publishes pricing: $100 per seat a month on its Capture plan, with a 5-seat minimum billed annually. iCapture, Popl, and Mobly do not publish prices. Captello has no price list, though its comparison pages cite a one-event lead capture license from $500. Popl states it charges no per-user, per-seat, or per-scan fees. Cvent LeadCapture, Maritz, and ATS do not publish prices on the pages we read. Luminik publishes its tiers, from $299 a month.
Universal apps read what is printed or encoded on the badge or card, then fill the gaps through enrichment. Several also connect to the event's badge data: iCapture lists integrations with 130+ badge providers, Captello connects to 300+ registration platforms, and Momencio connects to 20+ event APIs that you buy from the organizer. Check each event's exhibitor manual before you choose.
iCapture, Popl, Mobly, Captello, and Momencio name both; Luminik also writes to both. Momencio lists CRM integration as an add-on. For event-provided apps, confirm the exact connector or export with the organizer.
Where badge access requires the event’s official app, keep that app or the organizer’s approved integration. Luminik takes its lead export, as it does for Cvent LeadCapture, matches each lead to existing Salesforce or HubSpot records, and attaches the booth notes. At events without an official app, the Luminik app scans QR codes and badges directly.
Bring the exhibitor manual for your next event to a 20-minute walkthrough. We will show where its leads land in Salesforce or HubSpot.
I take every walkthrough myself. Bring the next event on your calendar.