Run the calendar with proof behind every event on it.
A runway per event from sourcing at 6 weeks out to attribution at 48 hours after, one repeatable playbook, and a clean handoff from logistics to pipeline.
The runway under every event on the calendar
Sourcing, enrichment, and sequencing run on a schedule the way freight and booth builds do. Meetings are on the calendar before anyone is at the venue. The runway below is an illustrative example. Documented results are in the case studies.
Your next big event, on a runway
6 weeks out to 48 hours from event end.
The job that ends up owning everything
Field marketing gets the logistics formally and the pipeline expectation informally. Nobody owns the gap between the two.
The program as it runs now
- You own the booth build, the shipping, the staffing, and, unofficially, the pipeline number too
- Calendar decisions run on anecdotes, because no event carries a pipeline number
- Each region runs a different process, so nothing learned at one event carries to the next
- Logistics ends when the booth comes down, and the handoff to sales follow-up has no owner
- When budget tightens, events without numbers get cut first
The program with a system under it
- One playbook per event: source, enrich, sequence, capture, attribute
- A runway that starts 6 weeks out, so pipeline work runs alongside logistics
- Reps get ranked lists and prep sheets without you chasing them by email
- The logistics-to-pipeline handoff has an owner, a deadline, and a record
- Sourced and influenced pipeline lands on CRM records within 48 hours of each event's close
The same process at every event makes results comparable
The steps are the same at every size, so you can compare results when you defend the calendar.
Source
Enrich
Sequence
Capture
Attribute
The handoff that usually has no owner
The logistics lane ends when the booth comes down. The pipeline lane is supposed to start there, with nobody assigned to it.
A calendar with a runway under it
Playbooks that survive the region change
A handoff sales actually receives
Proof, per event, without the evening work
What field marketers ask before the next quarter
Does this work for regional dinners as well as major conferences?
Yes. The playbook is the same 5 stages at any size; only the list length changes. Usually a fit for teams with several third-party events a year, or 1 to 2 major events with serious spend and pipeline targets.
Who sets up each event in Luminik?
Whoever owns the event, usually in under an hour: pick the event, attach the ICP profile, connect the list source. Setup can also run as a conversation with the platform, and the playbook repeats from the last event.
What does the handoff to sales look like?
Before the event, reps get ranked target lists in the sequencer they already use. After it, every capture is a CRM record with the ICP score, booth notes, an owner, and a next step. There is no export step in between.
How do I show an event earned its calendar slot?
Attribution writes sourced and influenced pipeline per event to your CRM within 48 hours of event end. Planning conversations then compare slots on the same numbers: pipeline per event, meetings per event, cost per opportunity.
Luminik surfaced 1,840 ICP matches from the pre-event list, we pre-booked 40 meetings through Apollo, and another 8 landed on the floor.
Playbooks, tools, and the deeper detail
Pick the next event on your calendar. We'll build its runway.
20 minutes. One real event, your ICP, your CRM. We map the 6 weeks before it and the 48 hours after it, live.
I take every walkthrough myself. Bring the next event on your calendar.
Founder-led onboarding and a 3-month annual exit. Details on pricing.