For cybersecurity
Find 1,840 ICP-fit security buyers before RSA opens.
Surface 1,840 CISOs and VP Security buyers from RSA's 43,000 attendees, 6 weeks before the floor opens. Reps arrive with meetings already on the calendar.
Pre-event
Know who's attending RSA, weeks before the doors open
- →Source attendees from event platforms, speaker lists, and exhibitor directories
- →Enrich on your Apollo or ZoomInfo plan. Score for CISO, VP Security, Director of Security Engineering, security tooling signals
- →Sequence prioritized targets to Apollo, HubSpot, or Salesforce (Outreach Q2 2026)
- →Reps arrive knowing exactly who to find on the Moscone floor
RSA Conference 2026
Pre-booked at RSA
40+
ICP from 43K
1,840
Contacted in a week
92%
In-event
Capture every conversation and sync to CRM same-day
- →Scan badges, QR codes, or add contacts manually in one mobile app
- →Tag leads with voice notes while walking the expo floor
- →Works offline. Syncs to Salesforce or HubSpot when you're back in range
- →CISOs and VP Security leads appear in the CRM the same afternoon
RSA Conference 2026
Event
RSA 2026
Date
Apr 27–30
Location
SF
Post-event
Show leadership exactly what RSA produced
- →Sourced and influenced pipeline attributed to each event inside Salesforce or HubSpot
- →Compare RSA vs. Black Hat vs. regional summits on real pipeline numbers
- →Closed-won revenue traced back to the event that sourced it
- →Defend next year's booth budget with numbers from the CRM the CFO already trusts
RSA Conference 2026
Pipeline (3 events)
$2.4M
Meetings
85+
L2O rate
6x
Pipeline attribution
What RSA and Black Hat actually produced
RSA + Black Hat 2026 · Event ROI
Pipeline attribution
Attribution lands in Salesforce within 48 hours
Spend
$0
Sourced pipeline
$0
Revenue (90d)
$0
Meetings booked
0
MongoDB
Proposal
$468,000
Datadog
Negotiation
$524,000
Snowflake
Discovery
$391,000
Cloudflare
Closed-Won
$312,000
GitLab
Proposal
$418,000
PagerDuty
Discovery
$287,000
Attribution: First-touch + rep capture sync
Source: Salesforce · Last sync 2s ago
43,000 RSA attendees. 1,840 ICP matches. 85+ meetings.
RSA Conference 2026
Source attendees
Pull from RSA's attendee roster, session speakers, and exhibitor directories
Count
43,000
Janine Rossi
CISO · MongoDB
Tobias Nguyen
VP Security · Datadog
Alice Zhou
Director Security Eng · Snowflake
Real numbers · Series C cybersecurity customer
The RSA math
Same event, same booth, same team. What changes is how the funnel narrows.
Without Luminik
- 43,000 attendees on the floor
- 1,500 random badge scans
- 20 opportunities (1.3% L2O)
Mid-six-figure spend. No defensible ROI number.
With Luminik · 3 events
- 1,840 ICP-matched at RSA alone
- 85+ booked meetings across 3 events
- 6x L2O rate (1.3% to 8%)
$2.4M attributed pipeline in Salesforce, 48 hours after floor close.
RSA + Black Hat + 1 regional summit. Numbers from a Series C cybersecurity customer. Past performance, not a promise.
Cybersecurity events we map into pipeline
RSA Conference
- Location
- San Francisco
- Size
- 43,000+
- Season
- April
Black Hat USA
- Location
- Las Vegas
- Size
- 20,000+
- Season
- August
DEF CON
- Location
- Las Vegas
- Size
- 30,000+
- Season
- August
Cyber Security Summit
- Location
- Regional (10+ cities)
- Size
- 500–1,500
- Season
- Year-round
CISO Forum
- Location
- Various
- Size
- 200–500
- Season
- Quarterly
Gartner Security & Risk
- Location
- National Harbor, MD
- Size
- 4,000+
- Season
- June
| Event | Location | Typical size | Season |
|---|---|---|---|
| RSA Conference | San Francisco | 43,000+ | April |
| Black Hat USA | Las Vegas | 20,000+ | August |
| DEF CON | Las Vegas | 30,000+ | August |
| Cyber Security Summit | Regional (10+ cities) | 500–1,500 | Year-round |
| CISO Forum | Various | 200–500 | Quarterly |
| Gartner Security & Risk | National Harbor, MD | 4,000+ | June |
Looking for a specific show? Browse the full event playbook library for sourcing math, persona density, and booth strategy per event.
What the pipeline motion looks like per security role
Marketing Leaders
- Pre-event
- Account targeting, event selection
- In-event
- High-fit meetings
- Post-event
- ROI reports, budget justification
Field Marketers
- Pre-event
- Prep lists, attendee enrichment
- In-event
- Rep-ready context
- Post-event
- Timely follow-ups
RevOps / CRM Managers
- Pre-event
- Campaign planning, segmentation
- In-event
- Lead tagging + sync
- Post-event
- Attribution + reporting
SDRs / AEs
- Pre-event
- Warm outreach with context
- In-event
- Real-time lead capture
- Post-event
- CRM tasks pre-filled
| Persona | Pre-event | In-event | Post-event |
|---|---|---|---|
| Marketing Leaders | Account targeting, event selection | High-fit meetings | ROI reports, budget justification |
| Field Marketers | Prep lists, attendee enrichment | Rep-ready context | Timely follow-ups |
| RevOps / CRM Managers | Campaign planning, segmentation | Lead tagging + sync | Attribution + reporting |
| SDRs / AEs | Warm outreach with context | Real-time lead capture | CRM tasks pre-filled |
First RSA with Luminik: 1,840 out of 43,000 attendees matched our ICP, 40 meetings booked before we flew out, 8 more on the floor. Our lead-to-opportunity rate went from 1.3% to 8% on one event. The reps stopped walking cold.
Head of Marketing
Series C cybersecurity automation
260 employees
Cybersecurity event pipeline resources
Proof and tools for your next RSA or Black Hat
RSA and Black Hat pipeline case study
$2.4M attributed pipeline, 85+ meetings, 1,840 ICP-matched from 43K attendees at RSA.
Pre-event sourcing for RSA, Black Hat, and DEF CON
ICP scoring and attendee sourcing starting 6 weeks before the floor.
Free RSA outreach sequence generator
Build a multi-channel pre-event cadence for your security show.
Model your RSA pipeline
Free event ROI calculator. Enter the event and your ICP, get a pipeline estimate.
Have a security event on the calendar?
20 minutes on RSA, Black Hat, or DEF CON. We walk sourcing, enrichment, booth capture, and writeback live on the show you already paid for.
$2.4M pipeline across RSA + Black Hat + 1 regional summit