Free · Claude Code plugin

Event outbound that starts
with the buyer.

A free Claude Code plugin for drafting reviewed email and LinkedIn sequences from an event, ICP, and target persona. Built for fintech and cybersecurity teams working real trade shows.

Install free on GitHub Talk to Luminik

What it does

You give it three things: an event URL, your company ICP, and the target persona.

It drafts outreach around the work that person owns: the quarter, audit, budget review, regulatory pressure, or operational risk that makes the event worth their time. Email, LinkedIn connect note, LinkedIn DM, and a meeting-request line per persona.

Every touch passes a built-in validator: subject ≤ 4 words lowercase, body 50-100 words across 3-5 sentences, simple language, one clear next step, and a blocklist for copy that feels mass-produced. You paste the reviewed output into Apollo, Outreach, Salesloft, or HubSpot and send from your own domain.

The validator

How the reviewer works

A draft can be grammatically fine and still feel mass-produced. The plugin catches the patterns buyers recognize quickly: fake familiarity, broad opener claims, meeting-first asks, hype words, and recycled event language.

Subject line ≤ 4 words, all lowercase
Small enough to scan on a phone. "q4 chargeback prep" beats "Partnership opportunity ahead of Money20/20".
Body 50-100 words, 3-5 sentences
Enough room for context, short enough to read between sessions.
Start with buyer responsibility
Role, deadline, or tradeoff before event name. The event gives timing; the buyer's work gives the reason to write.
Ask for one clear next step
Attach the useful thing, hold the seat, or ask one direct event question. The reader should know exactly what happens next.
Before, weak draft
Subject
Partnership opportunity ahead of Money20/20
Body

Hi Sarah, I hope you're doing well. I wanted to reach out ahead of Money20/20 Europe to see if you'd be open to connecting. We've built a game-changing AI-powered fraud platform that is helping leading fintechs transform how they approach risk, and I think there's a real opportunity for a partnership. Would you have 30 minutes next week to hop on a quick intro call? I can work around your schedule. Looking forward to hearing from you.

Fails: hype vocab, meeting-first ask, 5x "I/we" vs 1x "you"
After, validated touch
Subject
q4 chargeback prep
Body

Sarah, Q4 chargeback prep has a tight tradeoff: tighten rules too far and approval rates fall; loosen them and Finance sees the loss weeks later. With APP liability adding pressure, how are you deciding where {{company}} can tighten without creating a sales escalation? I attached the same-week false-positive review sheet we use with fraud teams. Worth a coffee at Money20/20 if this is on your Q4 list?

Passes: buyer responsibility, real question, one clear offer
Live examples · three real scenarios

Examples by buyer responsibility

Pre-event cold email to a VP Security at a SaaS company, a LinkedIn DM to a Director of Security Engineering at Black Hat USA, and a post-event booth-scan follow-up to a Head of Compliance. Full multi-touch sequences are in the examples folder on GitHub.

Cold email · Black Hat USA
VP Security, mid-market SaaS · pre-event email
Subject
cyber budget
Body

Marcus, when cyber spend is up and the breach-readiness score still needs footnotes, the budget review gets sharper. How are you deciding what {{company}} can consolidate before next year's plan locks without dropping detection coverage? I attached the consolidation map two peer security teams used to cut tooling spend 22% and lift readiness from 71 to 84. Worth a coffee at Black Hat if this is on your budget review?

LinkedIn DM · Black Hat USA
Director Security Engineering, mid-market SaaS · LinkedIn DM
Body

Tomás, rule ownership gets messy when the original writer moves teams and tier-1 keeps closing the same detection. How are you deciding which rules at {{company}} still earn analyst time before the next audit asks for a reason? I use a one-page rule-review sheet for that conversation. Worth a coffee at Black Hat if this is on your audit list?

Post-event email · scan captured Wednesday
Head of Compliance · post-event booth-scan follow-up
Subject
kyc audit cycle
Body

Priya, good to speak Wednesday about audit evidence across KYC, device, and AML tools. The part I wrote down was the SAR backlog risk when a regulator asks who approved a flag. I attached the audit-trail diagram, the FinCEN cadence note, and a shorter COO version. Does this match the audit path you described?

LinkedIn connection request note

Rule ownership after the writer moves teams is close to work I am doing with security teams going to Black Hat. I would value being connected here.

Meeting request
Subject
fraud roundtable
Body

{{first_name}}, I am hosting a fraud-leaders roundtable at Money20/20 on Tuesday at 3 pm. Eight seats, focused on same-week false-positive review and APP liability prep. You are welcome to join if that maps to {{company}}'s Q4 work.

See the full multi-touch sequences on GitHub →
Quickstart

Three lines. Sequences in a minute.

Drop these into Claude Code. The plugin is open source. Fork it, rewrite the validator for your own tone, keep the rest.

1 /plugin marketplace add luminik-io/claude-plugins
2 /plugin install event-outbound@luminik-plugins
3 claude "Draft a Black Hat USA 2026 sequence for a detection-engineering platform targeting Directors of Security Engineering at mid-market SaaS"

Requires Claude Code. The marketplace command adds the luminik-io/claude-plugins catalogue; the install command pulls the event-outbound skill.

Built on a real track record

20k+ personalised touches · 50+ B2B events · $6M+ sourced pipeline across fintech (identity verification), cybersecurity, and B2B SaaS.

See how that motion runs before, during, and after events on the B2B event case studies page, or read the fintech event marketing playbook.

Event outbound FAQ

What is event outbound? +
Event outbound is the outreach you run before, during, and after a conference, trade show, or summit. It is aimed at specific attendees and grounded in the work they own right now: the quarter, audit, board review, budget cycle, or operational risk that makes the event worth their time.
How is this different from Outreach, Salesloft, or Apollo? +
Outreach, Salesloft, and Apollo send the emails. This skill drafts and reviews the content that goes into them. You still use your existing sequencer. The plugin generates event-specific email and LinkedIn sequences, then checks each touch before you paste it into your system.
Does it send emails for me? +
It drafts validated sequences. You paste them into Outreach, Apollo, Salesloft, HubSpot, or your normal sending workflow. Your deliverability domain and sender reputation stay yours.
What data does it need? +
Three inputs: the event URL, your ICP (company type, size, region), and the target persona (title, seniority, function). The skill uses event context such as sessions, speakers, exhibitor categories, and agenda themes, then writes around the persona's current priorities.
Is it free? +
Yes. The plugin is free and open source on GitHub. It runs inside Claude Code, so the only cost is your existing Claude usage. Teams that want Luminik to run the full motion across an annual event calendar can book a 20-minute walkthrough.

Want the full motion? See our tier pricing (Starter $299, Growth $799, Scale $1,999) or run the numbers in the free event ROI calculator.

Use the free plugin, or have Luminik run the motion

Install event-outbound inside Claude Code. For the full motion across event research, target accounts, sequences, and follow-up, book a walkthrough.

Install free Talk to Luminik