IMTS: 89,020 people in McCormick Place. Reps get about 9 useful hours.
Build the target list weeks ahead of the event, score for plant and automation buyers, and attribute the pipeline inside Salesforce or HubSpot.
IMTS: 89,020 people, 6 days, 4 buildings. About 9 useful hours per rep
- →Build the target list weeks ahead, from the open web and the event platforms you are entitled to
- →Enrich on your Apollo or ZoomInfo plan. Score for plant role, line ownership and equipment-buying signal
- →Book the meetings before anyone walks a floor that size
- →Sequence ranked lists through Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce
A manufacturing floor is no place to run capture off a laptop
- →Badge scans, business cards and spoken notes captured on a phone at the booth and tagged to the account
- →Holds when the hall Wi-Fi drops, then syncs to Salesforce or HubSpot when the connection comes back
- →Without that, a machine-tool conversation stays in a rep's notebook and never reaches the CRM
- →Owner and next step attached to the account before the team flies home
Trade show budgets are the first thing an industrial CFO questions
- →Sourced and influenced pipeline attributed to each event inside your Salesforce or HubSpot
- →Compare IMTS against Hannover Messe against the regional event on pipeline
- →Closed-won revenue traced back to the event and the rep that sourced it
- →Next year's booth spend defended with pipeline numbers the finance team already reads
Figures above are catalog facts for the most recent edition on file rather than customer results.
89,020 people at IMTS. Your ICP is a narrow slice of the plant roles in it.
Only the first count is a catalog fact. The rest is a worked example of how the funnel narrows.
Source attendees
Exhibitor directory, conference agenda and attending-company lists sourced weeks ahead of McCormick Place
Worked example. The attendee total is from the Luminik event catalog. Every figure after it is illustrative, and the sample records are invented. We have not yet published a customer program in this industry.
Where our proof comes from
We have not yet published a program in industrial technology and manufacturing. The mechanism is the same one that ran the 2 programs below. Everything in this page's demos is a worked example. The numbers here come from real customers.
RSA, Black Hat and one regional summit
- $2.4Mattributed pipeline in Salesforce
- 85+meetings across 3 events
- 1,840ICP matched from 43,000 at RSA
Money20/20 USA, Money20/20 Europe and SFF
- $1.35Msourced pipeline across 3 events
- $520Kclosed to date
- 110+pre-booked meetings with bank fraud leaders
Customer programs, named by stage and category, with company names withheld.
Industrial and manufacturing events we map into pipeline
12 major events across North America, Europe and APAC. Every linked row opens the catalog page for that edition.
- Location
- Chicago, North America
- Size
- 89,020Catalog
- When
- September
- Location
- Las Vegas, North America
- Size
- ~40,000Public estimate
- When
- May
- Location
- Boston, North America
- Size
- 14,549Catalog
- When
- November
- Location
- Hannover, Europe
- Size
- ~130,000Public estimate
- When
- April
- Location
- Stuttgart, Europe
- Size
- 86,000Catalog
- When
- September
- Location
- Brno, Europe
- Size
- 82,230Catalog
- When
- October
- Location
- Madrid, Europe
- Size
- 13,000Catalog
- When
- November
- Location
- Bengaluru, APAC
- Size
- 96,000Catalog
- When
- January
- Location
- Seoul, APAC
- Size
- 80,019Catalog
- When
- March
- Location
- Singapore, APAC
- Size
- 16,000Catalog
- When
- October
| Event | Location | Region | Typical size | Source | When |
|---|---|---|---|---|---|
IMTS International Manufacturing Technology Show Runs in even years. Largest manufacturing floor in North America | Chicago | North America | 89,020 | Catalog | September |
| Las Vegas | North America | 31,000 | Catalog | October | |
Automate 24 speakers and 9 sponsors on the catalog page | Las Vegas | North America | ~40,000 | Public estimate | May |
Automation Fair Controls and PLC buyers in one room | Boston | North America | 14,549 | Catalog | November |
Hannover Messe 20 speakers on the catalog page | Hannover | Europe | ~130,000 | Public estimate | April |
AMB International Exhibition for Metalworking | Stuttgart | Europe | 86,000 | Catalog | September |
MSV International Engineering Fair Central-European industrial buyers | Brno | Europe | 82,230 | Catalog | October |
Formnext Additive manufacturing and tooling | Frankfurt | Europe | 38,282 | Catalog | November |
Advanced Manufacturing, MetalMadrid and Robomatica 9 speakers and 21 sponsors on the catalog page | Madrid | Europe | 13,000 | Catalog | November |
| Bengaluru | APAC | 96,000 | Catalog | January | |
AW Smart Factory and Automation World The APAC Industry 4.0 room | Seoul | APAC | 80,019 | Catalog | March |
ITAP Industrial Transformation Asia-Pacific Best APAC fit for software vendors specifically | Singapore | APAC | 16,000 | Catalog | October |
What the Source badge means: catalog figures are the most recent edition on file, and public estimates are the organizer's published figure.
Looking for a specific event? Browse every manufacturing event in the catalog for dates, venues, speakers, and sponsors on every edition we carry.
How we would run your first event
No published program in this industry yet, so here is the method.
- Step 1
Source the attending-company picture
Weeks ahead of the event we build the list from the open web and from the event platforms you are entitled to, then map it to the manufacturers, integrators and suppliers you sell to.
- Step 2
Enrich and score on your plan
Enrichment runs through your Apollo or ZoomInfo contract. Scoring is tuned to plant leadership, controls and automation engineering, manufacturing engineering, quality and direct-materials procurement.
- Step 3
Sequence, then capture the booth
Ranked lists go into your sequencer with hall-specific and booth-specific angles. On the floor, scans, cards and voice notes are captured on a phone and attached to the account.
- Step 4
Attribute inside the CRM finance already reads
Sourced and influenced pipeline is written back to Salesforce or HubSpot against the event that produced it, so a capex-length sales cycle still has the event attached when it closes.
Tools and catalog depth for your next event
Have an industrial event on the calendar?
20 minutes on IMTS, Hannover Messe, Automate, or Formnext. We walk sourcing, enrichment, booth capture, and writeback live on the event you already paid for.
I take every walkthrough myself. Bring the next event on your calendar.