41,000 people walk NRF. A few hundred of them are running a live evaluation.
Build the attendee picture before Las Vegas or New York, score for retailer size, category and technology signals, and attribute the pipeline inside Salesforce or HubSpot.
A hosted-meeting programme and a badge will not tell you which retailers are in market
- →Build the attendee and speaker picture ahead of New York or Las Vegas from the open web and from the event platforms you are entitled to
- →Enrich on your Apollo or ZoomInfo plan. Score for retailer size, category, store count and technology signals
- →Go in with the meeting list you chose rather than the one the algorithm gave you
- →Sequence ranked lists through Apollo, Salesloft, Amplemarket, Lemlist, HubSpot, or Salesforce
Retail events run on hallway conversations
- →Capture the conversations that are not in the meeting scheduler, on mobile, with the account context already loaded
- →A 15-minute chat between sessions arrives in Salesforce or HubSpot the same afternoon
- →Works on convention-centre Wi-Fi and syncs when connectivity returns
- →Owner and next step attached to the account
Retail buying cycles outlast the budget cycle, so the ROI question lands before the revenue does
- →Sourced and influenced pipeline attributed to each event inside your Salesforce or HubSpot
- →Compare Shoptalk against NRF against Groceryshop on pipeline
- →Closed-won revenue traced back to the event and the rep that sourced it
- →The case for next year is built continuously, before budget season starts
Figures above are catalog facts for the most recent edition on file rather than customer results.
41,000 people at NRF. Your ICP is a narrow slice of the retail titles in it.
This example uses NRF because it has a real attendee count on file and Shoptalk does not. Only the first count is a catalog fact. The rest is a worked example.
Source attendees
Attendee, speaker and exhibitor picture built from the open web and from the event platforms you are entitled to
Worked example. The attendee total is from the Luminik event catalog. Every figure after it is illustrative, and the sample records are invented. We have not yet published a customer program in this industry.
Where our proof comes from
We have not yet published a program in retail and ecommerce. The mechanism is the same one that ran the 2 programs below. Everything in this page's demos is a worked example. The numbers here come from real customers.
RSA, Black Hat and one regional summit
- $2.4Mattributed pipeline in Salesforce
- 85+meetings across 3 events
- 1,840ICP matched from 43,000 at RSA
Money20/20 USA, Money20/20 Europe and SFF
- $1.35Msourced pipeline across 3 events
- $520Kclosed to date
- 110+pre-booked meetings with bank fraud leaders
Customer programs, named by stage and category, with company names withheld.
Retail and ecommerce events we map into pipeline
12 major events across North America, Europe and APAC, each picked by name. Every linked row opens the catalog page for that edition.
- Location
- New York, North America
- Size
- 41,000Catalog
- When
- January
- Location
- Las Vegas, North America
- Size
- ~10,000Public estimate
- When
- March
- Location
- Nashville, North America
- Size
- 3,500Catalog
- When
- September
- Location
- Las Vegas, North America
- Size
- 3,000Catalog
- When
- September
- Location
- New York, North America
- Size
- 1,200Catalog
- When
- September
- Location
- Barcelona, Europe
- Size
- 4,500Catalog
- When
- June
- Location
- Dusseldorf, Europe
- Size
- 109,496Catalog
- When
- February
- Location
- Tokyo, APAC
- Size
- 88,412Catalog
- When
- February
- Location
- Seoul, APAC
- Size
- ~10,000Public estimate
- When
- June
- Location
- Hong Kong, APAC
- Size
- 427Catalog
- When
- September
| Event | Location | Region | Typical size | Source | When |
|---|---|---|---|---|---|
NRF Retail's Big Show Retail technology and store systems buyers | New York | North America | 41,000 | Catalog | January |
Shoptalk US Hosted-meeting programme, digital and ecommerce buyers | Las Vegas | North America | ~10,000 | Public estimate | March |
Shoptalk Fall 5 speakers and 19 sponsors on the catalog page | Nashville | North America | 3,500 | Catalog | September |
Groceryshop Grocery, CPG and fulfilment buyers | Las Vegas | North America | 3,000 | Catalog | September |
Smart Retail Tech USA 18 speakers on the catalog page. Small and high intent | New York | North America | 1,200 | Catalog | September |
Shoptalk Europe 4 speakers and 20 sponsors on the catalog page | Barcelona | Europe | 4,500 | Catalog | June |
| London | Europe | 15,000 | Catalog | April | |
EuroShop Triennial. Next edition 2029, so plan the runway early | Dusseldorf | Europe | 109,496 | Catalog | February |
| Birmingham | Europe | 56,000 | Catalog | February | |
Supermarket Trade Show Largest APAC grocery-retail floor in the catalog | Tokyo | APAC | 88,412 | Catalog | February |
Retail and Logis Tech Show Retail systems and fulfilment in one room | Seoul | APAC | ~10,000 | Public estimate | June |
Retail Asia Conference and Expo Small room, senior APAC retail titles | Hong Kong | APAC | 427 | Catalog | September |
What the Source badge means: catalog figures are the most recent edition on file, and public estimates are the organizer's published figure.
Looking for a specific event? Browse every retail and ecommerce event in the catalog for dates, venues, speakers, and sponsors on every edition we carry.
How we would run your first retail event
No published program in this industry yet, so here is the method.
- Step 1
Source the room before the hosted programme opens
Weeks ahead of the event we build the attendee, speaker and exhibitor picture from the open web and from the event platforms you are entitled to, then match it against your target account list.
- Step 2
Enrich and score on your plan
Enrichment runs through your Apollo or ZoomInfo contract. Scoring is tuned to ecommerce and digital leadership, retail technology and store systems, merchandising and planning, loyalty, and fulfilment.
- Step 3
Sequence, then capture the hallway
Ranked lists go into your sequencer with event-specific angles. On the floor, the conversations that never reach the meeting scheduler are captured on mobile and attached to the account.
- Step 4
Attribute inside the CRM finance already reads
Sourced and influenced pipeline is written back to Salesforce or HubSpot against the event that produced it, and stays attributed through a retail buying cycle that outlasts the quarter.
Tools and catalog depth for your next retail event
Have a retail or ecommerce event on the calendar?
20 minutes on NRF, Shoptalk, Groceryshop, or Retail Technology Show. We walk sourcing, enrichment, booth capture, and writeback live on the event you already paid for.
I take every walkthrough myself. Bring the next event on your calendar.