What buyers ask us, grounded in what ships.

Luminik is an event pipeline platform: a web app for pre-event ICP scoring and post-event attribution, plus a mobile app for booth capture. It runs the five stages of an event motion (source, enrich, sequence, capture, attribute) through the CRM and enrichment vendors you already pay for.

A product. You sign in to a web app at app.luminik.io, your reps use Luminik mobile capture on the floor, and both sides talk to the same Luminik API. Early customers get founder-led onboarding on the first event, and the platform itself is the deliverable.

B2B marketing and RevOps teams using Salesforce or HubSpot, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure. Usually a fit for teams with several third-party events a year, or one to two flagship events with serious spend and pipeline targets.

Upload an attendee CSV, auto-enrich against your vendor, score every attendee against one or more ICP profiles, and push ranked target lists into your sequencer. After the event, the same app shows the funnel (emails to replies to meetings to opportunities), per-event pipeline attribution, and an executive summary with blended event ROI. Both CSV and PDF export are built in.

Three capture methods: QR scan, on-device badge OCR with per-field confidence (so blurry fields get flagged before you submit), and manual entry. A review screen before anything saves. Voice notes record, transcribe, and attach to the attendee timeline with AI-extracted next steps. Meetings log in one tap. If Wi-Fi dies, every capture queues locally and syncs when it returns. Reps can also search the pre-event attendee list by name or company, see the ICP score, and push someone to the CRM straight from the attendee detail screen.

No. The web app handles the full pre-event and post-event workflow on its own. The mobile app is what you hand your reps for the floor: booth capture, voice notes, meeting logs. If your team only needs pre-event scoring and post-event attribution, you can skip the mobile app entirely.

Salesforce, HubSpot, and Apollo are the anchor integrations. Apollo supports OAuth and API-key paths. BYOV enrichment paths include ZoomInfo, Clay, Cognism, Breeze Intelligence, Hunter, Dropcontact, Findymail, LeadMagic, Dealfront, and similar vendors you already pay for. BYOV/workflow sequencer paths include Apollo, HubSpot workflows, Salesforce campaigns, Lemlist, Instantly, Smartlead, and La Growth Machine. Outreach ships Q2 2026.

Rep scans the badge, reviews the parsed fields on-screen, and hits submit. The record goes to the Luminik API immediately (or queues if offline). After the event, the attribution engine matches that capture against your Salesforce or HubSpot opportunities and writes back sourced or influenced pipeline. Every match shows a confidence level (HIGH, MEDIUM, or LOW). LOW-confidence matches wait for RevOps review before anything touches your Opportunity record.

You define one or more ICP profiles (industry, title, company size, signals). The scoring service runs AI matching against the enriched attendee data and returns a score plus a reasoning string for each person. Scores are visible in the table, on the attendee detail page, and on the mobile app when a rep looks someone up. You can recalculate when the profile changes.

Works the same for virtual targeting. If you can get a list (registration exports, speaker rosters, sponsor directories, LinkedIn event pages), Luminik scores, sequences, and pushes to your CRM. The mobile capture doesn't apply if your reps aren't on the floor. But pre-event sourcing and post-event attribution still run. Some teams use Luminik purely for pre-event intelligence on shows they're not sponsoring.

Bring Your Own Vendor. If you already pay Apollo, ZoomInfo, Clay, Cognism, LeadMagic, Hunter, Dropcontact, Findymail, or another enrichment vendor, Luminik uses that path instead of forcing a second data contract. Access, credentials, rate limits, and field mapping are confirmed during onboarding. You don't pay twice for the same data, and the vendor relationship, DPA, and compliance posture stay yours.

V1 scope is pre-event ICP scoring and enrichment, BYOV vendor orchestration, mobile capture, post-event funnel analytics, attribution writeback, CSV/PDF export, and Salesforce, HubSpot, and Apollo anchors. On the post-V1 list: Outreach, deeper notification workflows, Eventbrite auto-pull, Gong call attribution, and an event discovery feed. We keep the public page focused on the buyer workflow, not an internal engineering checklist.

Intelligence tools stop at "who's registered." They don't enrich with your vendor, don't push to your sequencer, don't capture the floor, and don't write attributed pipeline to your CRM. Luminik orchestrates all five stages of the motion. You keep the vendors and CRM you already pay for.

Scan apps catch the badge and dump a CSV. No pre-event ICP context on the capture, no offline-first sync guarantees, no attribution writeback. Luminik's capture screens already know the pre-event ICP score, write straight back to Salesforce or HubSpot, and surface attribution in the analytics dashboard.

Event suites report attribution inside their own dashboard. Their enrichment, their sequencer, their attribution numbers. Your CFO ends up looking at a vendor screen instead of Salesforce. Luminik is the opposite stance: open infrastructure, CRM-native writeback, no parallel dashboard to maintain.

Book a 20-minute walkthrough. We'll pick one real event off your calendar, set up your workspace, connect Salesforce or HubSpot and your enrichment vendor, upload the attendee list, and walk it across all five stages. Most first events go from CSV to CRM-ready scored leads in under 4 hours. Attribution writes back 24-48 hours after the floor closes.

An event calendar. An ICP definition (or 45 minutes to co-write one). Admin access to Salesforce or HubSpot and to your enrichment vendor. Emails for the reps who'll install the mobile app.

Three published tiers. Starter $299/month for one flagship per quarter. Growth $799/month for a full event calendar with a 10 booked meetings floor per flagship event. Scale $1,999/month for multi-BU and procurement review. Optional $2,500 Concierge Pilot as a first-event add-on, fully credited against Year 1 if you sign within 30 days of event close. Detail on the pricing page.

Yes. Everything in transit is encrypted. OAuth tokens and API keys for your CRM and enrichment connections are stored in an isolated, encrypted vault, separate from tenant data. Tenant data itself is row-level isolated. SOC 2 Type II audit is in progress. We supply the InfoSec questionnaire on request.

US East by default. Your attendee data and voice note audio sit in an isolated bucket, not shared across customers. If your procurement needs a different region, ask on a call.

Under BYOV, Luminik calls your enrichment vendor's API with your own credentials. Your vendor agreement and DPA with them covers the enrichment layer. Luminik's DPA covers what we store and process on top of that. We don't resell enrichment data. We don't hold raw profile payloads past the vendor's own allowed retention window.

Delete an attendee from the web app or via API, and the deletion cascades to enrichment records, activity logs, and any voice note files. CRM records are yours and stay yours. Luminik doesn't touch those on deletion. You handle the CRM-side cleanup in Salesforce or HubSpot directly.