FAQ
Event lead capture FAQ: pricing, CRM writeback and setup
Luminik scores your event list before the show, captures leads at the booth, and writes meetings and pipeline back to Salesforce or HubSpot. Plans start at $299/month.
The product
What is Luminik?+
Luminik is an event pipeline platform: a web app for pre-event ICP scoring and post-event attribution, plus a mobile app for booth capture. It runs the 5 stages of an event motion (source, enrich, sequence, capture, attribute) through the CRM and enrichment vendors you already pay for.
Is Luminik a product or a service?+
A product. You sign in to a web app at app.luminik.io, your reps use Luminik mobile capture on the floor, and both sides talk to the same Luminik API. Early customers get founder-led onboarding on the first event, and the platform itself is the deliverable.
Who is it for?+
B2B marketing and RevOps teams using Salesforce or HubSpot, where third-party events carry pipeline targets, sales follow-up, and CRM attribution pressure. Usually a fit for teams with several third-party events a year, or 1 to 2 major events with serious spend and pipeline targets.
What does the web app do?+
Upload an attendee CSV, auto-enrich against your vendor, score every attendee against one or more ICP profiles, and push ranked target lists into your sequencer. After the event, the same app shows the funnel (emails to replies to meetings to opportunities), per-event pipeline attribution, and an executive summary with blended event ROI. Both CSV and PDF export are built in.
What does the mobile app do on the floor?+
Reps capture from a badge or business card with on-device text recognition (blurry fields get flagged before you submit), a QR code, a LinkedIn profile screenshot, an imported photo, or typed name and company. A review screen before anything saves. Voice notes record, transcribe, and attach to the attendee timeline with AI-extracted next steps. Meetings log in one tap. If Wi-Fi dies, every capture queues locally and syncs when it returns. Reps can also search the pre-event attendee list by name or company, see the ICP score, and push someone to the CRM straight from the attendee detail screen.
Do I need the mobile app to use Luminik?+
No. The web app handles the full pre-event and post-event workflow without it. The mobile app is what you hand your reps for the floor: booth capture, voice notes, meeting logs. If your team only needs pre-event scoring and post-event attribution, you can skip the mobile app entirely.
How it works
Which integrations are live today?+
Salesforce, HubSpot, and Apollo are the anchor integrations. Apollo supports OAuth and API-key paths. BYOV enrichment paths include ZoomInfo, Cognism, Hunter, LeadMagic, Dealfront, and similar vendors you already pay for. BYOV and workflow sequencer paths include Apollo, Salesloft, Amplemarket, Lemlist, HubSpot workflows, Salesforce campaigns, Instantly, Smartlead, and La Growth Machine. Current status per vendor is on the integrations page.
How does data get from a badge scan to my CRM?+
Rep scans the badge, reviews the parsed fields on-screen, and hits submit. The record goes to the Luminik API immediately (or queues if offline). After the event, the attribution engine matches that capture against your Salesforce or HubSpot opportunities and writes back sourced or influenced pipeline. Every match shows a confidence level (HIGH, MEDIUM, or LOW). LOW-confidence matches wait for RevOps review before anything touches your Opportunity record.
How does ICP scoring work?+
You define one or more ICP profiles (industry, title, company size, signals). The scoring service runs AI matching against the enriched attendee data and returns a score plus a reasoning string for each person. Scores are visible in the table, on the attendee detail page, and on the mobile app when a rep looks someone up. You can recalculate when the profile changes.
Can we drive Luminik from an AI assistant instead of the web app?+
Yes, in 2 ways. Onboarding and routine pipeline work (setting up an event, adjusting an ICP profile, pulling a status) can be done as a conversation. Separately, Luminik exposes an MCP surface, so a team that already works in Claude, ChatGPT, or another assistant can query event pipeline state and run the common actions from there. The web app stays the full-fidelity surface, and neither path is required to use the product.
What about events I'm not attending?+
Works the same for virtual targeting. If you can get a list (registration exports, speaker rosters, sponsor directories, LinkedIn event pages), Luminik scores, sequences, and pushes to your CRM. The mobile capture doesn't apply if your reps aren't on the floor. But pre-event sourcing and post-event attribution still run. Some teams use Luminik purely for pre-event sourcing on events they're not sponsoring.
BYOV? What does that mean for me?+
Bring Your Own Vendor. If you already pay Apollo, ZoomInfo, Cognism, LeadMagic, Hunter, or another enrichment vendor, Luminik uses that path, with no second data contract to sign. Access, credentials, rate limits, and field mapping are confirmed during onboarding. You don't pay twice for the same data, and the vendor relationship, DPA, and compliance posture stay yours.
How Luminik compares
How is this different from the event intelligence tool I'm already paying for?+
Intelligence tools stop at "who's registered." They don't enrich with your vendor, don't push to your sequencer, don't capture the floor, and don't write attributed pipeline to your CRM. Luminik orchestrates all 5 stages of the motion. You keep the vendors and CRM you already pay for.
How is this different from a badge capture app?+
Scan apps record the badge and export a CSV. No pre-event ICP context on the capture, no offline-first sync guarantees, no attribution writeback. Luminik's capture screens already know the pre-event ICP score, write straight back to Salesforce or HubSpot, and surface attribution in the analytics dashboard.
How is this different from an event suite with a closed waterfall?+
Event suites report attribution inside their dashboard. Their enrichment, their sequencer, their attribution numbers. Your CFO ends up looking at a vendor screen instead of Salesforce. Luminik runs on your vendors and writes to your CRM, with no parallel dashboard to maintain.
Getting started
How do I get started?+
Book a 20-minute walkthrough. We'll pick one real event off your calendar, set up your workspace, connect Salesforce or HubSpot and your enrichment vendor, upload the attendee list, and walk it across all 5 stages. Most first events go from CSV to CRM-ready scored leads in under 4 hours. Attribution writes back 24-48 hours after the event ends.
What do you need from me to kick off?+
An event calendar. An ICP definition (or 45 minutes to co-write one). Admin access to Salesforce or HubSpot and to your enrichment vendor. Emails for the reps who'll install the mobile app.
What does it cost?+
3 published tiers. Starter $299/month for 6 events a year. Growth $799/month for a full event calendar with 12 events a year. Scale from $1,999/month for 30 events a year, multi-BU and procurement review. Optional $2,500 Concierge Pilot as a first-event add-on, 50% credited against Year 1 of any tier if you sign within 30 days of event close. Detail on the pricing page.
Data, privacy, and operations
Is my data safe?+
Yes. Everything in transit is encrypted. OAuth tokens and API keys for your CRM and enrichment connections are stored in an isolated, encrypted vault, separate from tenant data. Tenant data itself is row-level isolated. SOC 2 Type II audit is in progress. We supply the InfoSec questionnaire on request.
Where is data hosted?+
US East by default. Your attendee data and voice note audio sit in an isolated bucket per customer. If your procurement needs a different region, ask on a call.
What about enrichment compliance?+
Under BYOV, Luminik calls your enrichment vendor's API with your credentials. Your vendor agreement and DPA with them covers the enrichment layer. Luminik's DPA covers what we store and process on top of that. We don't resell enrichment data. We don't hold raw profile payloads past the vendor's allowed retention window.
What happens to data for attendees who opt out or request deletion?+
Delete an attendee from the web app or via API, and the deletion cascades to enrichment records, activity logs, and any voice note files. CRM records are yours and stay yours. Luminik doesn't touch those on deletion. You handle the CRM-side cleanup in Salesforce or HubSpot directly.
Keep reading
Go deeper on the event pipeline
Pre-event sourcing and ICP scoring
How Luminik builds and scores your attendee list 6 weeks out.
In-event capture on the mobile app
Badge capture, voice notes, and same-day CRM sync on the floor.
Post-event attribution and ROI
Sourced and influenced pipeline, written back to your CRM within 48 hours from event end.
Case studies
Real pipeline numbers from mid-market B2B event teams.
Glossary
46 operator-voice terms covering source, enrich, sequence, capture, and attribute.
Still have a question?
20 minutes on a real event from your calendar. We run the scoring and walk the attribution writeback against your Salesforce or HubSpot.
I take every walkthrough myself. Bring the next event on your calendar.