MarTech

B2B Marketing Exchange

The B2B Marketing Exchange (B2BMX) brings marketers of all levels together to learn the latest trends and best practices in content marketing, demand generation, account-based marketing, channel marketing, sales enablement and digital strategy.

Official websiteRegisterAgenda
5 months until it opens.

The essentials

Event details

Dates
22 February 2027 to 24 February 2027
Location
Omni La Costa Resort & Spa, Carlsbad, United States
Organiser
Emerald X, LLC
Expected attendance
1,000
Industry
MarTech

Who attends

The audience

B2B Marketing Exchange (B2BMX), powered by Advertising Week, connects marketing leaders like you with actionable strategies, hands-on tech workshops, and curated networking that actually moves pipeline.

As described by the organiser

Agenda themes

Topics covered

  • AI
  • GTM Strategy & Advanced ABM
  • B2B Creators & Content
  • Customer Growth & Experience
  • Measurement & Data
  • Martech & Integration
  • Leadership & Culture

On stage

Speakers

  • Aaron WelkerGlobal Digital Demand Generation, Dell Technologies
  • Alex AustinSenior Director, Operations and Performance, Accelera
  • Allan KirkpatrickAccount Based Marketing Lead, Deloitte Canada
  • Allison BrownDirector, Integrated Campaign Marketing, Snowflake, Snowflake
  • Andrew KuhlAssociate Director of Client Experience, Digitalzone
  • Andy GramStrategic Account Director, pharosIQ
  • Ann Marie WoodburnVice President, Marketing, MontyCloud
  • Anthony GilSenior Demand Generation Manager, NetApp
  • Arjun PillaiCo-Founder & CEO of Docket, Docket
  • Ashley FausHead of Lifecycle Marketing, Atlassian
  • Benedict EvansIndependent Analyst
  • Brendan FarnandCo-Founder & Chief Evangelist, Knak
  • Marcus CollinsProfessor, Ross School of Business, University of Michigan

On the floor

Sponsors and partners

  • Emerald Media Network
  • Demand Gen Report

Logistics

Where to stay

Places to stay near the venue.

  • Carlsbad Inn Beach Resort

    10.9 km from the venue

    3075 Carlsbad Boulevard, Carlsbad, 92008

    Map

  • SpringHill Suites

    10.8 km from the venue

    3136 Carlsbad Boulevard, Carlsbad, 92008

    MapHotel site+1 442-333-9892

  • Ocean Palms Beach Resort

    11.1 km from the venue

    2950 Ocean Street, Carlsbad, 92008

    Map

  • Ocean Villas

    11.0 km from the venue

    2977 Ocean Street, Carlsbad, 92008

    Map

  • Beachwalk Villas

    10.8 km from the venue

    3100 Ocean Street, Carlsbad, 92008

    Map

  • Best Western Plus Beach View Lodge

    10.7 km from the venue

    3180 Carlsbad Boulevard, Carlsbad, 92008

    MapHotel site+1 760-729-1151

  • Seashore on the Sand

    11.2 km from the venue

    2805 Ocean Street, Carlsbad, 92008

    Map

  • Beach Terrace Inn

    11.2 km from the venue

    2795 Ocean Street, Carlsbad, 92008

    Map

Stay on it

Get the next edition

When B2B Marketing Exchange announces its next edition, or these dates change, we read it from the organiser's own site. One email when that happens, nothing else.

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Plan this event

Work out who to meet here

Luminik sources the attendee picture for an event like B2B Marketing Exchange, enriches it against your ICP, and sequences it ahead of the date. Capture at the event writes to Salesforce or HubSpot the same day, and attribution ties the pipeline back to the spend.

Book a 20-min walkthroughSee the 8 sponsors listed

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