Event
BETA International
This is a trade show for discovering products, trends, and connections in the equine and country sectors. It is for speciality retailers, wholesalers, distributors, importers, exporters, equine professionals, industry buyers, influencers, press, and media.
The essentials
Event details
- Dates
- 27 September 2026 to 28 September 2026
- Location
- NEC, Birmingham, United Kingdom
- Address
- Pendigo Way, Marston Green, Birmingham B40 1NT
- Website
- beta-int.com
- Agenda
- View the agenda
Spot something wrong? Suggest a correction
Who attends
The audience
With thousands of speciality retailers, wholesale & distributors, import & exporters, equine professionals, industry buyers, influencers, and press and media, the 2026 edition is the must-attend event of the calendar year.
As described by the organizer
On the floor
Sponsors and partners
- animaltherapymedia
- British Horse Socity
- ETN
- evoke
- farming and country
- Gallop Equestrian
- Neue Schule
- Red Gorilla
- Sorbeo Horse Bedding
- The Plaid Horse
- The Society Of Master Saddlers
- WESA
- White Griffin
Before you go
Who's attending BETA International?
We track who's exhibiting, sponsoring and speaking at BETA International. Tell us who you sell to and we'll send you the people there worth meeting, usually within 24 hours.
Thanks, your request is in. A few optional questions help us tailor it. Answer any of them, or skip.
Planning for several events a year? Book a 20-min walkthrough
Logistics
Where to stay
Places to stay near the venue.
Grand Hotel ★★★★★
1 Church Street, Birmingham, B3 2FE
Hotel du Vin
25 Church Street, Birmingham, B3 2NR
Premier Inn
3-6 Waterloo Street, Birmingham, B2 5PG
The Briar Rose
25 Bennett's Hill, Birmingham, B2 5RE
Staybridge Suites
Martineau Place, Birmingham, B2 4UW
Britannia Hotel
21-25 New Street, Birmingham, B2 4RX
Holiday Inn Express
St Chads Queensway, Birmingham, B4 6HY
Travelodge Birmingham Central Moor Street
Carrs Lane, Birmingham, B4 7SS
For organizers
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Get the next edition
If BETA International announces its next edition, or these dates change, we will email you once. Nothing else.