AgTech
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LAMMA
LAMMA is the UK's premier farm machinery show which connects farmers across a range of sectors with pioneering companies offering cutting-edge agricultural machinery, technology and equipment.
The essentials
Event details
- Dates
- 20 January 2027 to 21 January 2027
- Organiser
- Briefing Media Ltd
- Tickets
- GBP 12
- Expected attendance
- 45,000
- Industry
- AgTech
Who attends
The audience
Gather your team and attend LAMMA 2027 to embrace opportunities to network, do business, conduct market research and enrich knowledge with the insights from experts.
As described by the organiser
Agenda themes
Topics covered
- Future In Farming Zone
- Forestry Zone
- Retail Zone
- Business Services Zone
- Innovation Live
- The Dairy & Beef Hub
- CropTec
- Low Carbon Agriculture
- Innovation Trail
- Dairy & Beef Hub
- Seminar Programme
- Event App
On the floor
Sponsor
- Farmers Guardian
Logistics
Where to stay
Places to stay near the venue.
Grand Hotel ★★★★★
1 Church Street, Birmingham, B3 2FE
Hotel du Vin
25 Church Street, Birmingham, B3 2NR
Premier Inn
3-6 Waterloo Street, Birmingham, B2 5PG
The Briar Rose
25 Bennett's Hill, Birmingham, B2 5RE
Staybridge Suites
Martineau Place, Birmingham, B2 4UW
Britannia Hotel
21-25 New Street, Birmingham, B2 4RX
Holiday Inn Express
St Chads Queensway, Birmingham, B4 6HY
Travelodge Birmingham Central Moor Street
Carrs Lane, Birmingham, B4 7SS
Stay on it
Get the next edition
When LAMMA announces its next edition, or these dates change, we read it from the organiser's own site. One email when that happens, nothing else.
Plan this event
Work out who to meet here
Luminik sources the attendee picture for an event like LAMMA, enriches it against your ICP, and sequences it ahead of the date. Capture at the event writes to Salesforce or HubSpot the same day, and attribution ties the pipeline back to the spend.
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