Retail & E-commerce
Pure London - Womenswear
Pure London is a fashion trade show joining Spring Fair at the NEC Birmingham to create a new fashion destination. It is described as the ultimate fashion trade show experience for the fashion industry.
The essentials
Event details
- Dates
- 7 February 2027 to 10 February 2027
- Location
- NEC, Birmingham, United Kingdom
- Organiser
- Hyve Group
- Expected attendance
- 16,000
- Industry
- Retail & E-commerce
Public discussion
What people are saying
Official hashtag #purelondonxjatc
- VideoPure London x JATC February 2025 - YouTube
Discover fashion magic at Pure London x JATC next February 2025. Showcase your brand or explore the latest trends at Olympia. Whether you're an exhibitor or ...
- VideoPure London | The UK's largest festival of fashion - YouTube
Pure London S/S is officially open! The most creative buyers, designers and brands are here under one roof, new season collections are captivating all at The Catwalk and there's trend ...
On stage
Speakers
- Ed Burstell
- Jules StandishHead of Colour, London College of Style
- Roo DaviesFounder, The Mojo Coach Ltd
- Sebastien RenaultArtistic Director, Promostyl
- Therese OertenbladFounder, Small Business Collaborative
- Abigail EdmundsFounder, Domino Style
- Alan O'NeillManaging Director, Kara Change Management
- Amy HobsonDigital Marketing and Social Media Trainer, Social B
- Anais JamesEthics & Social Impact Manager, Pangaia
- Andrew XeniFounder and CEO / Founder and Chairman
- Anna PangbourneCEO, Fashion & Textile Children’s Trust
- Anna WoodBusiness Mentor & Former Retailer
- Anton DellFounder, FNAD
- Arizona MuseFashion Model
- Lee KennyNews Editor, Drapers
- Lesley FarrowOwner, Niche boutique
- Lucy HallFounder, Digital Woman
- Maddie AshbrookOwner/Director, Moo and Boom
- Maddie FormanFashion Merchant Growth Lead, TikTok Shop
- Malaïka EwandeFashion Designer and Creative Director, Vesuvius
Logistics
Where to stay
Places to stay near the venue.
Grand Hotel ★★★★★
1 Church Street, Birmingham, B3 2FE
Hotel du Vin
25 Church Street, Birmingham, B3 2NR
Premier Inn
3-6 Waterloo Street, Birmingham, B2 5PG
The Briar Rose
25 Bennett's Hill, Birmingham, B2 5RE
Staybridge Suites
Martineau Place, Birmingham, B2 4UW
Britannia Hotel
21-25 New Street, Birmingham, B2 4RX
Holiday Inn Express
St Chads Queensway, Birmingham, B4 6HY
Travelodge Birmingham Central Moor Street
Carrs Lane, Birmingham, B4 7SS
Stay on it
Get the next edition
When Pure London - Womenswear announces its next edition, or these dates change, we read it from the organiser's own site. One email when that happens, nothing else.
Plan this event
Work out who to meet here
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