Retail & E-commerce
Pure London - Womenswear
Pure London is a fashion trade show joining Spring Fair at the NEC Birmingham to create a new fashion destination. It is described as the ultimate fashion trade show experience for the fashion industry.
The essentials
Event details
- Dates
- 7 February 2027 to 10 February 2027
- Location
- NEC, Birmingham, United Kingdom
- Organiser
- Hyve Group
- Expected attendance
- 16,000
- Industry
- Retail & E-commerce
Public discussion
What people are saying
Official hashtag #purelondonxjatc
- VideoPure London x JATC February 2025 - YouTube
Discover fashion magic at Pure London x JATC next February 2025. Showcase your brand or explore the latest trends at Olympia. Whether you're an exhibitor or ...
- VideoPure London | The UK's largest festival of fashion - YouTube
Pure London S/S is officially open! The most creative buyers, designers and brands are here under one roof, new season collections are captivating all at The Catwalk and there's trend ...
On stage
Speakers
- Ed Burstell
- Jules Standish, Head of Colour, London College of Style
- Roo Davies, Founder, The Mojo Coach Ltd
- Sebastien Renault, Artistic Director, Promostyl
- Therese Oertenblad, Founder, Small Business Collaborative
- Abigail Edmunds, Founder, Domino Style
- Alan O'Neill, Managing Director, Kara Change Management
- Amy Hobson, Digital Marketing and Social Media Trainer, Social B
- Anais James, Ethics & Social Impact Manager, Pangaia
- Andrew Xeni, Founder and CEO / Founder and Chairman
- Anna Pangbourne, CEO, Fashion & Textile Children’s Trust
- Anna Wood, Business Mentor & Former Retailer
- Anton Dell, Founder, FNAD
- Arizona Muse, Fashion Model
- Lee Kenny, News Editor, Drapers
- Lesley Farrow, Owner, Niche boutique
- Lucy Hall, Founder, Digital Woman
- Maddie Ashbrook, Owner/Director, Moo and Boom
- Maddie Forman, Fashion Merchant Growth Lead, TikTok Shop
- Malaïka Ewande, Fashion Designer and Creative Director, Vesuvius
Logistics
Where to stay
Places to stay near the venue.
Grand Hotel ★★★★★
1 Church Street, Birmingham, B3 2FE
Hotel du Vin
25 Church Street, Birmingham, B3 2NR
Premier Inn
3-6 Waterloo Street, Birmingham, B2 5PG
The Briar Rose
25 Bennett's Hill, Birmingham, B2 5RE
Staybridge Suites
Martineau Place, Birmingham, B2 4UW
Britannia Hotel
21-25 New Street, Birmingham, B2 4RX
Holiday Inn Express
St Chads Queensway, Birmingham, B4 6HY
Travelodge Birmingham Central Moor Street
Carrs Lane, Birmingham, B4 7SS
Keep planning
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