Retail & E-commerce
The Toy Fair
The Toy Fair is the UK's largest dedicated toy, game, and hobby trade show. It showcases thousands of products to visitors including retailers, buyers, media, and the wider industry.
The essentials
Event details
- Dates
- 19 January 2027 to 21 January 2027
- Location
- Olympia, London, United Kingdom
- Address
- Hammersmith Rd, London W14 8UX
- Organizer
- British Toy & Hobby Association
- Industry
- Retail & E-commerce
- Website
- toyfair.co.uk
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Agenda themes
Topics covered
- toy, game and hobby trade show
- exhibitor applications
- stand options
- sponsorship opportunities
- product discovery
- networking
- business
- retailers
- buyers
- licensors
- inventors
- industry professionals
On stage
Speakers
- Jacqueline Taylor-FooGeneral Manager UK & Ireland, James Galt & Co Ltd
- Jen ShillitoeDirector, Little Acorn Games
- Gareth EdwardsCEO, Frog Hall Games
- Majen ImminkHead of Toy Fair
- Julian Margolin MBEChief Executive, Kids in Mind
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On the floor
Sponsors and partners
- The LEGO Group
- asmodee
- KTL
- Jazwares
- Coiledspring Games
- Vivid Goliath
- Just Play
- tonies
- Orchard Toys
- Playmobil
Before you go
Who's attending The Toy Fair?
We track who's exhibiting, sponsoring and speaking at The Toy Fair. Tell us who you sell to and we'll send you the people there worth meeting, usually within 24 hours.
Thanks, your request is in. A few optional questions help us tailor it. Answer any of them, or skip.
Planning for several events a year? Book a 20-min walkthrough
Logistics
Where to stay
Places to stay near the venue.
The Clermont
London, WC2N 5HX
The Z Hotel Trafalgar
53 Chandos Place, London
Citadines Trafalgar Square
18-21 Northumberland Avenue, London, WC2N 5EA
Hotel The Grand at Trafalgar Square
London
Club Quarters Hotel
hub by Premier Inn
110 St Martin's Lane, London, WC2N 4BA
St Martins Lane Hotel
45 St Martin's Lane, London, WC2N 4HX
Great Scotland Yard Hotel ★★★★★
3-5 Great Scotland Yard, London, SW1A 2HN
For organizers
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