Accelevents leads in your CRM, for sponsors and exhibitors.
Accelevents' CRM integrations sync the organizer's registrations. Luminik brings your lead scans and notes into Salesforce or HubSpot, scored and counted against the event.
Which Accelevents integration fits you
It depends on whose event it is.
You organize the event on Accelevents
Accelevents sends registrants and attendees to the organizer's Salesforce as leads or contacts on an event campaign, brings Salesforce leads in as registrants, and exports event data to HubSpot.
Use Accelevents' own integrations.
You exhibit at someone else's Accelevents event
Your exhibitor admin or lead retrievers scan attendee QR codes from the booth module, tap RFID badges on an iPhone where the event supports it, or add leads manually, then download the leads list from the Exhibitor Resource Center.
This is where Luminik works.
What Luminik does with your Accelevents event
From the attendee list weeks out to the pipeline report after the event.
Connect your Accelevents event access
During onboarding you share the Accelevents access your sponsorship includes: the attendee list and your exhibitor leads. It is used for that event only.
Score the attendee list against your ICP
Every attendee is matched to an account, checked against the accounts already in your CRM, and ranked, so your team knows who is worth a meeting weeks before the event.
Book meetings before the event
The ranked list is enriched through the data vendors you already pay for, then enrolled in your Apollo, Outreach or Salesloft sequences once someone on your team approves the copy.
Write the booth and the pipeline back to your CRM
Your scans and notes arrive in Salesforce or HubSpot matched to existing records, with follow-up tasks for the owner. Opportunities that follow are counted against the event as sourced or influenced.
What lands in Salesforce or HubSpot
Default mapping. Your RevOps team names the fields during setup.
| From your Accelevents event | Salesforce | HubSpot |
|---|---|---|
| New attendee or lead scan | Lead or Contact, matched to existing records first | Contact, matched to existing records first |
| Event membership and status | Campaign member on your event campaign | Contact list for the event |
| Conversation at the event | Task with the notes | Note on the contact |
| Follow-up owed | Follow-up task for the owner | Task for the owner |
| Meeting booked at the event | Event on the contact | Meeting on the contact |
| Pipeline from the event | Opportunity counted as sourced or influenced | Deal counted as sourced or influenced |
More on the CRM side: Salesforce and HubSpot.
Accelevents questions teams ask
Does Accelevents integrate with Salesforce?
Yes, for organizers. Registrants and attendees go to the organizer's Salesforce as leads or contacts on an event campaign, and Salesforce leads can come in as registrants with tickets. Exhibitors work from their lead lists.
Does Accelevents integrate with HubSpot?
Yes, for organizers, who can export event data into HubSpot. Exhibitor leads reach your HubSpot through Luminik.
How do exhibitors get Accelevents leads into a CRM?
The leads list downloads from the Exhibitor Resource Center on a phone or computer. Luminik takes it, matches each lead to your CRM records and writes it with the notes and a follow-up task for the owner.
How does Luminik access our Accelevents event data?
With your permission, through the event access your sponsorship includes, set up during onboarding. It is used for that event only, and only the attendees and leads your role can already see are read.
What if the event is not on Accelevents?
Sourcing then runs from the open web, the same as any event without a platform list. The platform is a shortcut, never a requirement.
Exhibiting at an Accelevents event?
Bring the event to the walkthrough and see your attendee list scored against your accounts.
I take every walkthrough myself. Bring the next event on your calendar.