Grip leads and meetings in your CRM, for exhibitors.
Grip's HubSpot integration feeds the organizer's registrations into Grip. Luminik brings your badge scans and meetings into Salesforce or HubSpot, counted against the event.
Which Grip integration fits you
It depends on whose event it is.
You organize the event on Grip
Grip's HubSpot integration pulls the organizer's contacts and companies from HubSpot into Grip as registration data.
Use Grip's integrations.
You exhibit at someone else's Grip event
Your team scans badges in the Grip app, scores each lead, adds notes and answers qualification questions, and books meetings through matchmaking. Leads sit in the Grip Teams exhibitor portal, where you can filter them and export contact details.
This is where Luminik works.
What Luminik does with your Grip event
From the attendee list weeks out to the pipeline report after the event.
Connect your Grip event access
During onboarding you share the Grip access your sponsorship includes: the attendee list, your Grip Teams leads and your meetings. It is used for that event only.
Score the attendee list against your ICP
Every attendee is matched to an account, checked against the accounts already in your CRM, and ranked, so your team knows who is worth a meeting weeks before the event.
Book meetings before the event
The ranked list is enriched through the data vendors you already pay for, then enrolled in your Apollo, Outreach or Salesloft sequences once someone on your team approves the copy.
Write the booth and the pipeline back to your CRM
Your badge scans, lead scores, notes and meetings arrive in Salesforce or HubSpot matched to existing records, with follow-up tasks for the owner. Opportunities that follow are counted against the event as sourced or influenced.
What lands in Salesforce or HubSpot
Default mapping. Your RevOps team names the fields during setup.
| From your Grip event | Salesforce | HubSpot |
|---|---|---|
| New attendee or badge scan | Lead or Contact, matched to existing records first | Contact, matched to existing records first |
| Event membership and status | Campaign member on your event campaign | Contact list for the event |
| Conversation at the event | Task with the notes | Note on the contact |
| Follow-up owed | Follow-up task for the owner | Task for the owner |
| Meeting booked at the event | Event on the contact | Meeting on the contact |
| Pipeline from the event | Opportunity counted as sourced or influenced | Deal counted as sourced or influenced |
More on the CRM side: Salesforce and HubSpot.
Grip questions teams ask
Does Grip integrate with HubSpot?
Yes, for organizers. Grip's HubSpot integration syncs contacts and companies from the organizer's HubSpot into Grip as registration data. Exhibitors work from Grip Teams.
How do exhibitors get Grip leads into a CRM?
Leads land in the Grip Teams exhibitor portal as soon as they are scanned, with scores and notes, and export from there. Luminik matches them to your CRM records and adds the follow-up task and event attribution.
Do meetings booked through Grip matchmaking count?
Yes. A meeting booked at the event is written to the contact in Salesforce or HubSpot, and any opportunity that follows is counted against the event.
How does Luminik access our Grip event data?
With your permission, through the event access your sponsorship includes, set up during onboarding. It is used for that event only, and only the attendees and leads your role can already see are read.
What if the event is not on Grip?
Sourcing then runs from the open web, the same as any event without a platform list. The platform is a shortcut, never a requirement.
Exhibiting at a Grip event?
Bring the event to the walkthrough and see your attendee list scored against your accounts.
I take every walkthrough myself. Bring the next event on your calendar.