Luma registrants in your CRM, scored and followed up.
Luma's integrations move guest lists and attendance. Luminik scores every registrant against your ICP, runs outreach before the event, and counts the pipeline after it.
Which Luma integration fits you
It depends on what you need from the guest list.
You need guests recorded in your CRM
Luma's native HubSpot and Salesforce integrations come with its Enterprise plan, and the API and Zapier need Luma Plus. Hosts can also download the guest list as a CSV with names, emails, approval and check-in status, and answers to registration questions.
Use Luma's integrations.
You need the guests worked
Which registrants are target accounts, which pending guests to approve, outreach before the dinner or meetup, follow-up after it, and the pipeline counted against the event.
This is where Luminik works.
What Luminik does with your Luma event
From the attendee list weeks out to the pipeline report after the event.
Connect your Luma event
Connect the Luma calendar that hosts your event, or share the guest list export. The list refreshes as more people register.
Score the registrants against your ICP
Every registrant is matched to an account, checked against the accounts already in your CRM, and ranked, so your team knows who is worth a meeting weeks before the event.
Book meetings before the event
The ranked list is enriched through the data vendors you already pay for, then enrolled in your Apollo, Outreach or Salesloft sequences once someone on your team approves the copy.
Capture the room and write it back
Conversations captured in the Luminik app on the night land in Salesforce or HubSpot matched to existing records, with follow-up tasks for the owner. Opportunities that follow are counted against the event as sourced or influenced.
What lands in Salesforce or HubSpot
Default mapping. Your RevOps team names the fields during setup.
| From your Luma event | Salesforce | HubSpot |
|---|---|---|
| New registrant or conversation | Lead or Contact, matched to existing records first | Contact, matched to existing records first |
| Event membership and status | Campaign member on your event campaign | Contact list for the event |
| Conversation at the event | Task with the notes | Note on the contact |
| Follow-up owed | Follow-up task for the owner | Task for the owner |
| Meeting booked at the event | Event on the contact | Meeting on the contact |
| Pipeline from the event | Opportunity counted as sourced or influenced | Deal counted as sourced or influenced |
More on the CRM side: Salesforce and HubSpot.
Luma questions teams ask
Does Luma integrate with HubSpot and Salesforce?
Yes. Luma's native HubSpot and Salesforce integrations are part of its Enterprise plan. The API and Zapier need Luma Plus, and every host can download the guest list as a CSV.
What is in the Luma guest list export?
Name, email, phone if given, registration date, approval status, ticket type, check-in status for in-person events, payment details and the answers to your registration questions.
Can Luminik help us decide which guests to approve?
Yes. Registrants are ranked against your ICP, so the host sees which pending guests are target accounts. The approval itself stays in Luma.
What if the event is not on Luma?
Sourcing then runs from the open web, the same as any event without a platform list. The platform is a shortcut, never a requirement.
Hosting dinners or meetups on Luma?
Bring your next event to the walkthrough and see your registrants scored against your accounts.
I take every walkthrough myself. Bring the next event on your calendar.