Event-sourced pipeline, native in Marketo.
Leads, campaign membership, and attribution touches from every event program, written into the Marketo objects your reporting already trusts.
How the Marketo integration works
The event motion lands in Marketo the way your ops team already models it.
Connect Marketo once
An admin authorizes the connection during onboarding; field mapping follows your naming, not ours.
Event programs fill themselves
Sourced and captured contacts from each event land as leads with program and campaign membership set, deduplicated against what Marketo already holds.
Follow-up runs on your engine
Smart campaigns and nurture streams fire off the membership Luminik writes; nothing about your scoring or routing changes.
Attribution reads back
Opportunity touches from event-sourced leads flow back so program performance reports show what each event actually produced.
Questions your ops team will ask
Will this fight our existing lead lifecycle?
No. Luminik writes leads and membership into the objects you name and never edits your lifecycle stages, scoring, or routing rules.
What about duplicates?
Records are matched against existing leads before any write; existing records get membership and touches, never a second copy.
Which fields does it write?
The ones your ops team maps during onboarding. Nothing is written outside the agreed field set.
When can we use it?
Marketo is on the integrations roadmap for Q3 2026. Teams that want it shape the field mapping with us now; bring your program model to a founder call and it goes into the design.
Running your marketing engine on Marketo?
Bring your program model to a 20-minute call and shape how event-sourced pipeline lands in it.